as in slogan
a word or phrase that is used repeatedly and conveniently to represent or characterize a person, group, idea, or point of view
a catchword that appeared in every campaign ad
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Recent Examples of catchword
The catchwords seem too simple, too reductive, to speak to the nature of his expansive, unsummarizable theorizing.
—
Literary Hub, 23 May 2025
What begins as a low-energy list of jokes poking fun at Deborah’s bad parenting, each ending with a recurring line in which DJ calls her mom the C-word, morphs into a star-making performance for the amateur stand-up comic — with her crass refrain becoming a crowd-pleasing catchword.
—Tyler Coates, The Hollywood Reporter, 13 June 2024
And there will be more games like that this season, until consistency and cohesion become reality and not just catchwords.
—Helene Elliott, Los Angeles Times, 9 Oct. 2023
Reliability has become the catchword for Texas’ electric industry since February 2021.
—Dallas News, 18 Aug. 2022
Said to be a mashup of the words snowy and neckdown, the catchphrase or catchword was reportedly popularized via Twitter in 2014.
—Lance Eliot, Forbes, 20 Jan. 2022
Narcissism has become a catchword to describe pretty much anyone who's vain, self-obsessed, and craves the spotlight.
—Health.com, 20 Apr. 2021
Fueled by international competition and the reality of robust economic expansion in many nations, growth had quickly become the catchword of the day in economics departments and government bureaucracies.
—Christopher F. Jones, The New Republic, 1 Oct. 2019
Now, in the era of Deng Xiaoping with reform the catchword, politics seemed muddled and mixed up in a new way, and Li was acquiring a name as a conservative.
—The Economist, 25 July 2019
Literary Hub, 23 May 2025
What begins as a low-energy list of jokes poking fun at Deborah’s bad parenting, each ending with a recurring line in which DJ calls her mom the C-word, morphs into a star-making performance for the amateur stand-up comic — with her crass refrain becoming a crowd-pleasing catchword.
—Tyler Coates, The Hollywood Reporter, 13 June 2024
And there will be more games like that this season, until consistency and cohesion become reality and not just catchwords.
—Helene Elliott, Los Angeles Times, 9 Oct. 2023
Reliability has become the catchword for Texas’ electric industry since February 2021.
—Dallas News, 18 Aug. 2022
Said to be a mashup of the words snowy and neckdown, the catchphrase or catchword was reportedly popularized via Twitter in 2014.
—Lance Eliot, Forbes, 20 Jan. 2022
Narcissism has become a catchword to describe pretty much anyone who's vain, self-obsessed, and craves the spotlight.
—Health.com, 20 Apr. 2021
Fueled by international competition and the reality of robust economic expansion in many nations, growth had quickly become the catchword of the day in economics departments and government bureaucracies.
—Christopher F. Jones, The New Republic, 1 Oct. 2019
Now, in the era of Deng Xiaoping with reform the catchword, politics seemed muddled and mixed up in a new way, and Li was acquiring a name as a conservative.
—The Economist, 25 July 2019
Recent Examples of Synonyms for catchword
Noun
-
Others use stickers with messages, crosses, flags or team slogans.—
Adam Annaccone,
The Conversation,
22 June 2026
-
For Everything RiaL, that’s one of the slogans that has been associated with me since the beginning of my career.—
Juan J. Arroyo,
Rolling Stone,
21 June 2026
Noun
-
A little less 2020s, a little more early aughts—that's the motto of this year's summer season.—
Frances Solá-Santiago,
InStyle,
16 June 2026
-
Our original motto made no claim about what Americans believed about God.—
David Williamson,
The Orlando Sentinel,
14 June 2026
Cite this Entry
“Catchword.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/catchword. Accessed 23 Jun. 2026.
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