as in slogan
a word or phrase that is used repeatedly and conveniently to represent or characterize a person, group, idea, or point of view
a catchword that appeared in every campaign ad
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Recent Examples of Synonyms for catchword
Noun
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For purpose, whether anyone can trace their daily work to the larger picture without being handed a slogan.
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Fast forward to the semiquincentennial and Americans holler versions of that slogan through windows in real life, just on phones and computers.
Noun
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The motto described something that already existed.
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Summer’s less is more motto rings especially true when a 90-degree afternoon is forecasted; a mini tank or spaghetti-strap midi will be a reliable choice to take the guesswork out of getting dressed.
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“Catchword.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/catchword. Accessed 2 Jul. 2026.
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