as in slogan
a word or phrase that is used repeatedly and conveniently to represent or characterize a person, group, idea, or point of view
a catchword that appeared in every campaign ad
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Recent Examples of catchword
What begins as a low-energy list of jokes poking fun at Deborah’s bad parenting, each ending with a recurring line in which DJ calls her mom the C-word, morphs into a star-making performance for the amateur stand-up comic — with her crass refrain becoming a crowd-pleasing catchword.
—
Tyler Coates, The Hollywood Reporter, 13 June 2024
And there will be more games like that this season, until consistency and cohesion become reality and not just catchwords.
—Helene Elliott, Los Angeles Times, 9 Oct. 2023
Reliability has become the catchword for Texas’ electric industry since February 2021.
—Dallas News, 18 Aug. 2022
Said to be a mashup of the words snowy and neckdown, the catchphrase or catchword was reportedly popularized via Twitter in 2014.
—Lance Eliot, Forbes, 20 Jan. 2022
Narcissism has become a catchword to describe pretty much anyone who's vain, self-obsessed, and craves the spotlight.
—Health.com, 20 Apr. 2021
Fueled by international competition and the reality of robust economic expansion in many nations, growth had quickly become the catchword of the day in economics departments and government bureaucracies.
—Christopher F. Jones, The New Republic, 1 Oct. 2019
Now, in the era of Deng Xiaoping with reform the catchword, politics seemed muddled and mixed up in a new way, and Li was acquiring a name as a conservative.
—The Economist, 25 July 2019
Indeed, this may be a tough suit to win for Hall and Butler, as the Copyright Act does not protect short phrases including catchwords, catchphrases, mottoes, slogans or short advertising expressions.
—Peter Helman, Billboard, 19 Sep. 2017
Tyler Coates, The Hollywood Reporter, 13 June 2024
And there will be more games like that this season, until consistency and cohesion become reality and not just catchwords.
—Helene Elliott, Los Angeles Times, 9 Oct. 2023
Reliability has become the catchword for Texas’ electric industry since February 2021.
—Dallas News, 18 Aug. 2022
Said to be a mashup of the words snowy and neckdown, the catchphrase or catchword was reportedly popularized via Twitter in 2014.
—Lance Eliot, Forbes, 20 Jan. 2022
Narcissism has become a catchword to describe pretty much anyone who's vain, self-obsessed, and craves the spotlight.
—Health.com, 20 Apr. 2021
Fueled by international competition and the reality of robust economic expansion in many nations, growth had quickly become the catchword of the day in economics departments and government bureaucracies.
—Christopher F. Jones, The New Republic, 1 Oct. 2019
Now, in the era of Deng Xiaoping with reform the catchword, politics seemed muddled and mixed up in a new way, and Li was acquiring a name as a conservative.
—The Economist, 25 July 2019
Indeed, this may be a tough suit to win for Hall and Butler, as the Copyright Act does not protect short phrases including catchwords, catchphrases, mottoes, slogans or short advertising expressions.
—Peter Helman, Billboard, 19 Sep. 2017
Recent Examples of Synonyms for catchword
Noun
-
Amid growing calls for transparency and climate responsibility, a few under-the-radar brands are stepping up with substance, not slogans and these were made in a random summer discovery.—
Dianne Plummer,
Forbes.com,
8 July 2025
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Critics have accused the regime of prioritizing ideological loyalty over competence, allowing individuals who simply mouthed hard-line slogans to rise through the ranks while concealing their true allegiances.—
MOHAMMAD AYATOLLAHI TABAAR,
Foreign Affairs,
8 July 2025
Noun
-
That is essentially the motto for St. Laurence’s entire lineup.—
Steve Millar,
Chicago Tribune,
13 June 2025
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In other words, Essence Festival 2025 is around the corner, prompting the motto of wearing less and going out more.—
Tatayana Yomary,
Essence,
12 June 2025
Cite this Entry
“Catchword.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/catchword. Accessed 15 Jul. 2025.
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