as in slogans
a word or phrase that is used repeatedly and conveniently to represent or characterize a person, group, idea, or point of view
a catchword that appeared in every campaign ad
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Recent Examples of Synonyms for catchwords
Noun
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Museums educate citizens, not through slogans, but through context.—
Daniel Fusch,
USA Today,
2 Oct. 2025 -
The slogans are simple, intimate, needy, and impossible to avoid.—
Eva Roytburg,
Fortune,
1 Oct. 2025
Noun
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Over time, it's only woven itself deeper into the fabric of American cultural consciousness, spawning new memes, mottos, and social media trends each year.—
Ryan Coleman,
Entertainment Weekly,
9 Sep. 2025
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These pithy mottos are accompanied by three state seal recommendations that look as though they had been composed during kindergarten just before nap time.—
Peter Lucas,
Boston Herald,
4 Sep. 2025
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“Catchwords.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/catchwords. Accessed 8 Oct. 2025.
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