catchwords

plural of catchword
as in slogans
a word or phrase that is used repeatedly and conveniently to represent or characterize a person, group, idea, or point of view a catchword that appeared in every campaign ad

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Recent Examples of Synonyms for catchwords
Noun
  • This city’s problems aren’t going to be solved with slogans or campaign consultants’ talking points.
    The Editorial Board, Chicago Tribune, 3 Aug. 2026
  • The attack happened in Kabal, a town in Swat Valley in Khyber Pakhtunkhwa province, where demonstrators had gathered near a police station, chanting antimilitant slogans and demanding peace, district police chief Omar Khan said.
    CNN Money, CNN Money, 2 Aug. 2026
Noun
  • Forty-some years later, his mottos are literally written on the walls.
    Brody Miller, New York Times, 13 Mar. 2026
  • They should then be joined by the Young Republicans who reportedly have been spouting Nazi mottos and ideas.
    Chicago Tribune, Chicago Tribune, 12 Mar. 2026
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.

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“Catchwords.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/catchwords. Accessed 9 Aug. 2026.

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