as in slogans
a word or phrase that is used repeatedly and conveniently to represent or characterize a person, group, idea, or point of view
a catchword that appeared in every campaign ad
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Recent Examples of Synonyms for catchwords
Noun
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Instead, it’s funneled into systems that are long on slogans and short on accountability.—
Jennifer Nassour,
Boston Herald,
27 Jan. 2026 -
Its billboards featured slogans in English, unlike the Filipino ones at ground level.—
Sean Williams,
Harpers Magazine,
27 Jan. 2026
Noun
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Some signs listing off team mottos – like staying humble and focusing on themselves — have been taken down over doors.—
Cam Inman,
Mercury News,
15 Jan. 2026
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Before that there had been three mottoes, all traditional rather than official.—
Kurt Snibbe,
Oc Register,
7 Nov. 2025
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Cite this Entry
“Catchwords.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/catchwords. Accessed 29 Jan. 2026.
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