as in slogans
a word or phrase that is used repeatedly and conveniently to represent or characterize a person, group, idea, or point of view
a catchword that appeared in every campaign ad
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Recent Examples of Synonyms for catchwords
Noun
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Local reporting says accounts believed to be linked to Holly contained references to mass shootings and antisemitic material, and a Denver Post report described imagery and slogans resembling past white supremacist iconography.—
James Bickerton,
MSNBC Newsweek,
12 Sep. 2025 -
Authorities revealed on Friday antifascist slogans and video game references were etched onto bullet casings from the gun the suspect used to kill Charlie Kirk.—
Emily Hallas,
The Washington Examiner,
12 Sep. 2025
Noun
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Over time, it's only woven itself deeper into the fabric of American cultural consciousness, spawning new memes, mottos, and social media trends each year.—
Ryan Coleman,
Entertainment Weekly,
9 Sep. 2025
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These pithy mottos are accompanied by three state seal recommendations that look as though they had been composed during kindergarten just before nap time.—
Peter Lucas,
Boston Herald,
4 Sep. 2025
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Cite this Entry
“Catchwords.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/catchwords. Accessed 18 Sep. 2025.
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