catchwords

plural of catchword
as in slogans
a word or phrase that is used repeatedly and conveniently to represent or characterize a person, group, idea, or point of view a catchword that appeared in every campaign ad

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Recent Examples of Synonyms for catchwords
slogans
Noun
  • Since then, it’s been one of the most recognizable slogans for an American business.
    Nick Lichtenberg, Fortune, 5 Sep. 2025
  • Avoid reducing culture to slogans or values campaigns that don’t connect to daily work.
    Vibhas Ratanjee, Forbes.com, 3 Sep. 2025
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.

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“Catchwords.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/catchwords. Accessed 9 Sep. 2025.

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