shibboleths

plural of shibboleth
1
as in slogans
an attention-getting word or phrase used to publicize something (as a campaign or product) we knew that their claim of giving "the best deal in town" was just a shibboleth

Synonyms & Similar Words

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Thesaurus Entries Near shibboleths

Cite this Entry

“Shibboleths.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/shibboleths. Accessed 19 Apr. 2024.

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