watchwords

noun

plural of watchword
1
as in words
a word or phrase that must be spoken by a person in order to pass a guard the watchword is changed every day

Synonyms & Similar Words

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2
as in slogans
an attention-getting word or phrase used to publicize something (as a campaign or product) their latest watchword turns up in every ad from that company

Synonyms & Similar Words

Example Sentences

Recent Examples of Synonyms for watchwords
  1. words
  2. slogans
  3. banners
Noun
  • At a loss for words…just wanted to mark this moment and share your ever ready and present smile.
    — Jordan Moreau, Variety, 15 Aug. 2026
  • Your words may travel quickly today, so a pitch, invitation, post, or casual conversation could create useful momentum.
    — Tarot.com, Chicago Tribune, 15 Aug. 2026
Definition of words
Noun
  • Fewer memorable metaphors, stories, lists, slogans and rhetorical devices; more literal, factual, technical or bureaucratic communication.
    — Tomas Chamorro-Premuzic, Forbes.com, 18 Aug. 2026
  • Pithy slogans aside, all modern presidents shift responsibility onto others to some degree, frequently blaming the White House occupant who preceded them or Congress — or both.
    — Will Weissert, Los Angeles Times, 16 Aug. 2026
Definition of slogans
Noun
  • Vuong’s photographs are displayed rather conventionally on the gallery walls, but the viewing experience is enhanced by images of his that have been printed on cloth banners that hang in the center of the space.
    — Christopher Arnott, Hartford Courant, 15 Aug. 2026
  • After the supreme leader was killed in February, the Iranian regime posted banners of his son and successor, Mojtaba Khamenei, around Tehran.
    — Max Butterworth, NBC news, 15 Aug. 2026
Definition of banners
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.

Browse Nearby Words

watchword
watchwords
water
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Cite this Entry

“Watchwords.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/watchwords. Accessed 19 Aug. 2026.

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