watchwords

noun

plural of watchword
1
as in words
a word or phrase that must be spoken by a person in order to pass a guard the watchword is changed every day

Synonyms & Similar Words

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2
as in slogans
an attention-getting word or phrase used to publicize something (as a campaign or product) their latest watchword turns up in every ad from that company

Synonyms & Similar Words

Example Sentences

Recent Examples of Synonyms for watchwords
  1. words
  2. slogans
  3. banners
Noun
  • These words stayed with Kai Nesselrath, who was appointed design director of the house bearing her name in June and will show his first collection on the runway on Thursday.
    — Lily Templeton, Footwear News, 1 Oct. 2026
  • These once taboo words — among others — have become part of our daily vocabulary and conversations, a sign of greater interest in, and knowledge of, women’s health.
    — Annalisa Merelli, STAT, 1 Oct. 2026
Definition of words
Noun
  • After slogans criticizing the Sacramento State administration appeared in chalk on the facade of a 64-year-old campus building earlier this week, at least one student is now facing potential disciplinary action.
    — Tarini Mehta, Sacbee.com, 3 Oct. 2026
  • Pearl warned that many people repeat activist slogans without understanding their historical weight.
    — Alejandro Avila OutKick, FOXNews.com, 23 Sep. 2026
Definition of slogans
Noun
  • Its ad-blocking tools remove banners, pop-ups, video ads, and other disruptive advertising.
    — StackCommerce Team, PC Magazine, 28 Sep. 2026
  • On the façade of the basilica in Lourdes, banners were placed over controversial mosaics ahead of Leo’s visit.
    — Christopher Lamb, CNN Money, 28 Sep. 2026
Definition of banners
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.

Browse Nearby Words

watchword
watchwords
water
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Cite this Entry

“Watchwords.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/watchwords. Accessed 8 Oct. 2026.

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Last Updated: - Updated example sentences
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