watchwords

noun

plural of watchword
1
as in words
a word or phrase that must be spoken by a person in order to pass a guard the watchword is changed every day

Synonyms & Similar Words

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2
as in slogans
an attention-getting word or phrase used to publicize something (as a campaign or product) their latest watchword turns up in every ad from that company

Synonyms & Similar Words

Example Sentences

Recent Examples of Synonyms for watchwords
  1. words
  2. slogans
  3. banners
Noun
  • Virgo August 23 – September 22 Your words may need a second pass today.
    — Tarot.com, New York Daily News, 9 Oct. 2026
  • August 23 – September 22 Your words may need a second pass today.
    — Tarot.com, Sun Sentinel, 9 Oct. 2026
Definition of words
Noun
  • Some protesters nevertheless broke through police cordons, chanting slogans against Modi and election authorities before being detained.
    — Sheikh Saaliq, Los Angeles Times, 11 Oct. 2026
  • After slogans criticizing the Sacramento State administration appeared in chalk on the facade of a 64-year-old campus building earlier this week, at least one student is now facing potential disciplinary action.
    — Tarini Mehta, Sacbee.com, 3 Oct. 2026
Definition of slogans
Noun
  • Its ad-blocking tools remove banners, pop-ups, video ads, and other advertising from your browsing experience.
    — StackCommerce Team, PC Magazine, 9 Oct. 2026
  • There are only two banners hanging in the T-Mobile Center rafters.
    — Rashad Alexander, Kansas City Star, 8 Oct. 2026
Definition of banners
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.

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watchword
watchwords
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Cite this Entry

“Watchwords.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/watchwords. Accessed 15 Oct. 2026.

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