watchwords

noun

plural of watchword
1
as in words
a word or phrase that must be spoken by a person in order to pass a guard the watchword is changed every day

Synonyms & Similar Words

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2
as in slogans
an attention-getting word or phrase used to publicize something (as a campaign or product) their latest watchword turns up in every ad from that company

Synonyms & Similar Words

Example Sentences

Recent Examples of Synonyms for watchwords
  1. words
  2. slogans
  3. banners
Noun
  • The prosecution’s case is largely built on the defendant’s own words, including his book, podcast and documentary interviews and statements to police.
    — Eric Levenson, CNN Money, 9 Aug. 2026
  • The right words could turn a loose idea into something real today.
    — Tarot.com, Sun Sentinel, 8 Aug. 2026
Definition of words
Noun
  • Videos shared online showed protesters chanting slogans, clashes breaking out and people fleeing as security forces moved in.
    — Somayeh Malekian, ABC News, 9 Aug. 2026
  • The answer isn't panic, protectionism or slogans about winning the future.
    — Will Conaway, Forbes.com, 7 Aug. 2026
Definition of slogans
Noun
  • The trailer contained sleeping bags, towels, backpacks, camping equipment, games, banners and other items needed for more than 200 children expected at the September camp.
    — Ruben Vives, Los Angeles Times, 8 Aug. 2026
  • The banners and flags tell the stories and carry the names of other Washingtons — the everyday, historic and cultural Washingtons.
    — Darcel Rockett, Chicago Tribune, 6 Aug. 2026
Definition of banners
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.

Browse Nearby Words

watchword
watchwords
water
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Cite this Entry

“Watchwords.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/watchwords. Accessed 12 Aug. 2026.

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More from Merriam-Webster on watchwords

Nglish: Translation of watchwords for Spanish Speakers

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