watchwords

noun

plural of watchword
1
as in words
a word or phrase that must be spoken by a person in order to pass a guard the watchword is changed every day

Synonyms & Similar Words

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2
as in slogans
an attention-getting word or phrase used to publicize something (as a campaign or product) their latest watchword turns up in every ad from that company

Synonyms & Similar Words

Example Sentences

Recent Examples of Synonyms for watchwords
  1. words
  2. slogans
  3. banners
Noun
  • Trademark law protects distinctive brand identifiers—like words and symbols—that tell the public exactly who is behind a product.
    — Ashlee Difuntorum, Forbes.com, 1 Aug. 2026
  • There’s a freedom to working in English since words have less emotional significance, the Oscar-winner believes.
    — Carlos Aguilar, Los Angeles Times, 31 July 2026
Definition of words
Noun
  • This city’s problems aren’t going to be solved with slogans or campaign consultants’ talking points.
    — The Editorial Board, Chicago Tribune, 3 Aug. 2026
  • The attack happened in Kabal, a town in Swat Valley in Khyber Pakhtunkhwa province, where demonstrators had gathered near a police station, chanting antimilitant slogans and demanding peace, district police chief Omar Khan said.
    — CNN Money, CNN Money, 2 Aug. 2026
Definition of slogans
Noun
  • Warriors and Golden State Valkyries banners hang from the ceiling.
    — Nick Friedell, New York Times, 31 July 2026
  • This should be short, plain and honest, without the legal maze or guilt-trip banners.
    — Mani Padisetti, Forbes.com, 31 July 2026
Definition of banners
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.

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watchword
watchwords
water
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Cite this Entry

“Watchwords.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/watchwords. Accessed 5 Aug. 2026.

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