watchwords

noun

plural of watchword
1
as in words
a word or phrase that must be spoken by a person in order to pass a guard the watchword is changed every day

Synonyms & Similar Words

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2
as in slogans
an attention-getting word or phrase used to publicize something (as a campaign or product) their latest watchword turns up in every ad from that company

Synonyms & Similar Words

Example Sentences

Recent Examples of Synonyms for watchwords
  1. words
  2. slogans
  3. banners
Noun
  • Modi’s gestures, pauses and mannerisms have been turned into viral edits that turn his own words into political jokes.
    — ABC News, ABC News, 25 July 2026
  • The article is, by my estimation, more than 5,000 words, so Horowitch better hope at least some people are still reading or its argument is destined to go begging.
    — John Warner, Chicago Tribune, 25 July 2026
Definition of words
Noun
  • Aside from some placards with slogans for her party, there was no indication of who the new occupant was.
    — Stephania Taladrid, New Yorker, 20 July 2026
  • Doyle advises leaving clothing with political slogans, inflammatory messages, or offensive language at home.
    — Jill Schildhouse, Southern Living, 15 July 2026
Definition of slogans
Noun
  • On the night before the World Cup final, Argentinian fans took over Times Square, singing and chanting and waving banners.
    — Bill Shaikin, Los Angeles Times, 22 July 2026
  • Giant banners showing the faces of Karl Marx, Friedrich Engels, Vladimir Lenin, and Leon Trotsky adorned its rallies.
    — James Kirchick, The Atlantic, 21 July 2026
Definition of banners
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.

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watchword
watchwords
water
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Cite this Entry

“Watchwords.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/watchwords. Accessed 29 Jul. 2026.

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More from Merriam-Webster on watchwords

Nglish: Translation of watchwords for Spanish Speakers

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