1
as in words
a word or phrase that must be spoken by a person in order to pass a guard
the watchword is changed every day
Synonyms & Similar Words
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2
as in slogans
an attention-getting word or phrase used to publicize something (as a campaign or product)
their latest watchword turns up in every ad from that company
Synonyms & Similar Words
Example Sentences
Recent Examples of Synonyms for watchwords
Noun
-
Netflix’s Martha chronicles the rise, fall, and comeback of lifestyle icon Martha Stewart, all in her own words.—
Lizzie Hyman,
PEOPLE,
8 Sep. 2025 -
Bella and Luna are both Spanish words.—
Paige Moore,
AZCentral.com,
8 Sep. 2025
Noun
-
Since then, it’s been one of the most recognizable slogans for an American business.—
Nick Lichtenberg,
Fortune,
5 Sep. 2025
-
Avoid reducing culture to slogans or values campaigns that don’t connect to daily work.—
Vibhas Ratanjee,
Forbes.com,
3 Sep. 2025
Noun
-
The film is produced by Ben Hania’s long-time producer Nadim Cheikhrouha under his Mime Films and Tanit Films banners.—
Nada Aboul Kheir,
Deadline,
3 Sep. 2025
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This is a coordinated action to drop banners and signs from highway overpass bridges across the state while many travel the roads for the long weekend, according to an event flyer.—
Sarah D. Wire,
USA Today,
2 Sep. 2025
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Cite this Entry
“Watchwords.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/watchwords. Accessed 11 Sep. 2025.
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