watchwords

noun

plural of watchword
1
as in words
a word or phrase that must be spoken by a person in order to pass a guard the watchword is changed every day

Synonyms & Similar Words

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2
as in slogans
an attention-getting word or phrase used to publicize something (as a campaign or product) their latest watchword turns up in every ad from that company

Synonyms & Similar Words

Example Sentences

Recent Examples of Synonyms for watchwords
  1. words
  2. slogans
  3. banners
Noun
  • And while Argentina’s culture of talk therapy may turn psychic suffering into words on the therapist’s couch, fans may be reassured that the pros are trained to translate their nerves into strategy on the pitch.
    — Caitlin Stephen Hu, CNN Money, 18 July 2026
  • As seen in a video posted by Fanatics on Instagram and X, the former NFL quarterback traded words with Paul face-to-face before slapping him, and was ultimately pulled away.
    — Ingrid Vasquez, PEOPLE, 18 July 2026
Definition of words
Noun
  • Aside from some placards with slogans for her party, there was no indication of who the new occupant was.
    — Stephania Taladrid, New Yorker, 20 July 2026
  • Doyle advises leaving clothing with political slogans, inflammatory messages, or offensive language at home.
    — Jill Schildhouse, Southern Living, 15 July 2026
Definition of slogans
Noun
  • Its advanced ad-blocking engine removes banners, pop-ups, and video ads, while privacy protection keeps trackers from collecting your data.
    — StackCommerce Team, PC Magazine, 15 July 2026
  • During Khamenei’s funeral, mourners repeatedly held posters or banners calling for him to be killed along with Israeli Prime Minister Benjamin Netanyahu.
    — Jon Gambrell, Chicago Tribune, 11 July 2026
Definition of banners
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.

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watchword
watchwords
water
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Cite this Entry

“Watchwords.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/watchwords. Accessed 22 Jul. 2026.

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More from Merriam-Webster on watchwords

Nglish: Translation of watchwords for Spanish Speakers

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