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watchwords

noun

plural of watchword
1
as in words
a word or phrase that must be spoken by a person in order to pass a guard the watchword is changed every day

Synonyms & Similar Words

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2
as in slogans
an attention-getting word or phrase used to publicize something (as a campaign or product) their latest watchword turns up in every ad from that company

Synonyms & Similar Words

Example Sentences

Recent Examples of Synonyms for watchwords
  1. words
  2. slogans
  3. banners
Noun
  • Trump and his wife spoke to their counterparts, but their words could not be heard.
    — Arkansas Online, Arkansas Online, 24 Sep. 2026
  • By platitudes like a peaceful and dignified death and silly words like natural.
    — Literary Hub, Literary Hub, 24 Sep. 2026
Definition of words
Noun
  • Pearl warned that many people repeat activist slogans without understanding their historical weight.
    — Alejandro Avila OutKick, FOXNews.com, 23 Sep. 2026
  • The protesters lined up on one side, some bearing anti-ICE signs and Mexican flags, shouting slogans as traffic in the area slowed to a crawl while uniformed officers tried to contain the crowds.
    — Eduardo Cuevas, CNN Money, 20 Sep. 2026
Definition of slogans
Noun
  • The franchise’s 1945 (representing Cleveland) and 1951 titles also deserve banners, similar to how the Lakers acknowledge their Minneapolis past.
    — Los Angeles Times, Los Angeles Times, 26 Sep. 2026
  • Debnam spoke on what Whitner has taught Jordan Brand about having community and retail presence in multiple places, saying that The Whitaker Group shows up authentically across its banners.
    — Jaden Thompson, Footwear News, 25 Sep. 2026
Definition of banners
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.

Browse Nearby Words

watchword
watchwords
water
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Cite this Entry

“Watchwords.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/watchwords. Accessed 1 Oct. 2026.

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Last Updated: - Updated example sentences
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