plural of watchword
as in words
a word or phrase that must be spoken by a person in order to pass a guard the watchword is changed every day

Synonyms & Similar Words

as in slogans
an attention-getting word or phrase used to publicize something (as a campaign or product) their latest watchword turns up in every ad from that company

Synonyms & Similar Words

Thesaurus Entries Near watchwords

Cite this Entry

“Watchwords.” Thesaurus, Merriam-Webster, Accessed 3 Mar. 2024.

More from Merriam-Webster on watchwords

Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!