1
as in words
a word or phrase that must be spoken by a person in order to pass a guard
the watchword is changed every day
Synonyms & Similar Words
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2
as in slogans
an attention-getting word or phrase used to publicize something (as a campaign or product)
their latest watchword turns up in every ad from that company
Synonyms & Similar Words
Example Sentences
Recent Examples of Synonyms for watchwords
Noun
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Direct words simplify next steps.
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Toby Tran, who also lives in the Dallas-Fort Worth area, echoed Nitran’s words.
Noun
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Others use stickers with messages, crosses, flags or team slogans.
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For Everything RiaL, that’s one of the slogans that has been associated with me since the beginning of my career.
Noun
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In Chicago, playing under the six banners won during a dynasty that ended eight years before he was born, that means something different.
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Counterculture Yippies would turn up at a 1970 Blood, Sweat & Tears show at Madison Square Garden, carrying obscene banners outside and dumping manure by the front gate.
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“Watchwords.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/watchwords. Accessed 1 Jul. 2026.
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