watchwords

noun

plural of watchword
1
as in words
a word or phrase that must be spoken by a person in order to pass a guard the watchword is changed every day

Synonyms & Similar Words

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2
as in slogans
an attention-getting word or phrase used to publicize something (as a campaign or product) their latest watchword turns up in every ad from that company

Synonyms & Similar Words

Example Sentences

Recent Examples of Synonyms for watchwords
  1. words
  2. slogans
  3. banners
Noun
  • Even as everyone is talking to Jeff at Tribal, there are whispers back and forth, and the only words emerging are Eric and Brady, with a lot of I don’t knows thrown in for good measure.
    — Brian Moylan, Vulture, 5 Nov. 2026
  • Roasted beans were inside the law, instant coffee was outside, and the Commission called that a fragmented and incoherent approach for the coffee sector, in those exact words.
    — Maria Brozman, Footwear News, 5 Nov. 2026
Definition of words
Noun
  • Music blared out as the crowd, dominated by left-wing groups, sang and chanted slogans against the government and the far-right.
    — Soph Warnes, CNN Money, 5 Nov. 2026
  • Such slogans hinted at extortion, and onlookers were unimpressed.
    — Cal Revely-Calder, New Yorker, 2 Nov. 2026
Definition of slogans
Noun
  • The screen display above the stage did show the banners periodically, but no verbal acknowledgement.
    — Rashad Alexander November 7, Kansas City Star, 7 Nov. 2026
  • Blumhouse Atomic, which merged banners run by Blum and Wan, will release nine movies in 2027.
    — Borys Kit, HollywoodReporter, 6 Nov. 2026
Definition of banners
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.

Browse Nearby Words

watchword
watchwords
water
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Cite this Entry

“Watchwords.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/watchwords. Accessed 12 Nov. 2026.

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