watchwords

plural of watchword
1
as in words
a word or phrase that must be spoken by a person in order to pass a guard the watchword is changed every day

Synonyms & Similar Words

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2
as in slogans
an attention-getting word or phrase used to publicize something (as a campaign or product) their latest watchword turns up in every ad from that company

Synonyms & Similar Words

Example Sentences

Recent Examples of Synonyms for watchwords
Noun
  • Readers might think that once all the words are on the page, the translation is basically done, and the translator only needs to go through it once or twice to make sure that everything reads well.
    Literary Hub, Literary Hub, 18 Sep. 2026
  • People with brain damage can lose the ability to understand or speak words yet still do math, play chess and compose music.
    George Musser, Scientific American, 17 Sep. 2026
Noun
  • Andrija Barak had been trying to disrupt the runway show on Sunday, calling out slogans about the use of wool.
    ABC News, ABC News, 18 Sep. 2026
  • Fighters loyal to the Houthi authorities, shouts slogans during a rally to recruit more fighters, in Sanaa on September 10, 2026.
    Sam Meredith, CNBC, 11 Sep. 2026
Noun
  • The next day, Yosemite’s acting superintendent signed a new rule prohibiting people from hanging large banners and flags in areas designated as wilderness, which would include El Capitan.
    Martin Goillandeau, CNN Money, 19 Sep. 2026
  • Miami City Commissioner Christine King says the banners won't show anything graphic.
    Steve Maugeri, CBS News, 13 Sep. 2026
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.

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Cite this Entry

“Watchwords.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/watchwords. Accessed 24 Sep. 2026.

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