1
as in words
a word or phrase that must be spoken by a person in order to pass a guard
the watchword is changed every day
Synonyms & Similar Words
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2
as in slogans
an attention-getting word or phrase used to publicize something (as a campaign or product)
their latest watchword turns up in every ad from that company
Synonyms & Similar Words
Example Sentences
Recent Examples of Synonyms for watchwords
Noun
-
McNeeley intends on performing wherever Lee places him on the court, tapping into his gritty demeanor, and nodded in virtual appreciation when Lee’s words were relayed to him.—
Roderick Boone,
Charlotte Observer,
13 Oct. 2025 -
This group of Blue Jackets, who have faced more than their share of tough times and tragedy in recent years, applauded as Jenner held the cap high in the air with his final words.—
Aaron Portzline,
New York Times,
12 Oct. 2025
Noun
-
Wyeth had taken several photos of a woman wearing three layers of denim vests, all filled with pins and slogans against fascism, against patriarchy, against the pipeline, against the former rapist in chief, against starving children, against book bans, against transphobes.—
Literary Hub,
Literary Hub,
14 Oct. 2025
-
Yankees exceptionalism now exists not on the field, but in the team store — on slogans and souvenirs, not titles and trophies.—
Brendan Kuty,
New York Times,
10 Oct. 2025
Noun
-
Again banners give way to LGBTQ flags and anti-Elon Musk bumper stickers in Marin County, where opposition to Prop 50 is much harder to find.—
Bloomberg,
Mercury News,
15 Oct. 2025
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O’Neal’s push into the entertainment space via Wasserman follows other hoops stars making significant forays into film and TV, including launching their own production banners.—
Etan Vlessing,
HollywoodReporter,
14 Oct. 2025
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Cite this Entry
“Watchwords.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/watchwords. Accessed 19 Oct. 2025.
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