1
as in words
a word or phrase that must be spoken by a person in order to pass a guard
the watchword is changed every day
Synonyms & Similar Words
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2
as in slogans
an attention-getting word or phrase used to publicize something (as a campaign or product)
their latest watchword turns up in every ad from that company
Synonyms & Similar Words
Example Sentences
Recent Examples of Synonyms for watchwords
Noun
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Soundtrack was originally released as an audiobook so adapting it into its new print form was a different experience for the author — and anyone who's ever read their old diaries may be able to relate to seeing old words with new eyes.—
Lizz Schumer,
PEOPLE,
16 Apr. 2026 -
Letters may be up to 200 words and must be signed with your email address, city of residence and daytime phone number for verification.—
Sun Sentinel Editorial Board,
Sun Sentinel,
16 Apr. 2026
Noun
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His name also drew some of the loudest applause throughout the convention, and merchandise bearing his likeness and slogans was prominently displayed across the venue.—
Mathew Miranda,
Sacbee.com,
12 Apr. 2026
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By applying legal methodologies to digital discourse, citizens can better distinguish facts from divisive slogans and propaganda.—
Staff,
FOXNews.com,
9 Apr. 2026
Noun
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The singular accomplishment of doubling up the number of Nuggets’ banners will cut Jokic in front of Steph Curry, Hakeem Olajuwon, Jerry West, Kevin Durant and Oscar Robertson.—
Troy Renck,
Denver Post,
17 Apr. 2026
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As the Sabres opened practice Thursday, Buffalo city workers began hanging playoff banners on lamp posts lining Washington Street leading to the team’s arena entrance.—
John Wawrow,
The Orlando Sentinel,
16 Apr. 2026
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Cite this Entry
“Watchwords.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/watchwords. Accessed 21 Apr. 2026.
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