1
as in words
a word or phrase that must be spoken by a person in order to pass a guard
the watchword is changed every day
Synonyms & Similar Words
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2
as in slogans
an attention-getting word or phrase used to publicize something (as a campaign or product)
their latest watchword turns up in every ad from that company
Synonyms & Similar Words
Example Sentences
Recent Examples of Synonyms for watchwords
Noun
-
There would be no breakup, no hard words, no goodbyes.—
David Browne,
Rolling Stone,
2 Nov. 2025 -
As Guerrero finished, Bichette stepped to his locker, uttering his final few words, too.—
Mitch Bannon,
New York Times,
2 Nov. 2025
Noun
-
In a December 2023 video posted online by Maduro, Villegas can be seen holding up a radio in the cockpit as the president trades patriotic slogans with the pilot of a Russian Sukhoi fighter jet.—
Joshua Goodman,
Fortune,
28 Oct. 2025
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The Church, which is considered a hate group by the Southern Poverty Law Center, is best known for organizing pickets at soldiers’ funerals and emblazoning anti-LGBT slogans on protest signs and billboards.—
Lilit Marcus,
CNN Money,
24 Oct. 2025
Noun
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The lawsuit names production banners Dark Age Cinema and Fuzz on the Lens Productions as defendants, in addition to producer Phil Falcone and Leone and the filmmaker’s banner Art the Clown.—
J. Kim Murphy,
Variety,
28 Oct. 2025
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From the airport highway to the portside neighborhoods, the face of President Samia Suluhu Hassan (65) beams from banners, billboards, and vendor stalls.—
Danish Manzoor Bhat,
MSNBC Newsweek,
26 Oct. 2025
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Cite this Entry
“Watchwords.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/watchwords. Accessed 6 Nov. 2025.
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