watchwords

plural of watchword
1
as in words
a word or phrase that must be spoken by a person in order to pass a guard the watchword is changed every day

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2
as in slogans
an attention-getting word or phrase used to publicize something (as a campaign or product) their latest watchword turns up in every ad from that company

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Cite this Entry

“Watchwords.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/watchwords. Accessed 3 Mar. 2024.

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