1
as in words
a word or phrase that must be spoken by a person in order to pass a guard
the watchword is changed every day
Synonyms & Similar Words
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2
as in slogans
an attention-getting word or phrase used to publicize something (as a campaign or product)
their latest watchword turns up in every ad from that company
Synonyms & Similar Words
Example Sentences
Recent Examples of Synonyms for watchwords
Noun
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First, with a medical notes transcription that gets Very Important words wrong and then after a complete digital blackout.—
Culture Critic,
Los Angeles Times,
6 Mar. 2026 -
Letters may be up to 200 words and must be signed with your email address, city of residence and daytime phone number for verification.—
Sun Sentinel Editorial Board,
Sun Sentinel,
5 Mar. 2026
Noun
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Over the years, more than 11,000 inscriptions have been found across the city, ranging from political commentary and love declarations to sporting slogans, jokes, and poems.—
Ryan Brennan,
Charlotte Observer,
9 Mar. 2026
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Across Pompeii, over 11,000 inscriptions have been found, including political commentary, love declarations, sporting slogans, jokes, and poems — the graffiti of its time, almost like an ancient Reddit board.—
Ryan Brennan,
Miami Herald,
9 Mar. 2026
Noun
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Inside House of Hope on Thursday, teams of florists were working on flower arrangements, crews were mopping the floors and shining the windows, and huge banners featuring photos of Jackson were set up in the lobby.—
Noel Brennan,
CBS News,
5 Mar. 2026
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The team last made the postseason in 2018, and the Ducks’ consistent stretch of hanging banners – the club’s only Stanley Cup title to date in 2007 and five straight division championships from 2012-13 to 2016-17 – was receding further in their rear-view mirror.—
Jim Alexander,
Oc Register,
5 Mar. 2026
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Cite this Entry
“Watchwords.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/watchwords. Accessed 12 Mar. 2026.
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