1
as in words
a word or phrase that must be spoken by a person in order to pass a guard
the watchword is changed every day
Synonyms & Similar Words
Relevance
2
as in slogans
an attention-getting word or phrase used to publicize something (as a campaign or product)
their latest watchword turns up in every ad from that company
Synonyms & Similar Words
Example Sentences
Recent Examples of Synonyms for watchwords
Noun
-
The first sentence has something like 31 words and takes a while to say, let alone read and digest.—
John Werner,
Forbes.com,
15 Sep. 2025 -
And, Governor, again, powerful words.—
ABC News,
ABC News,
14 Sep. 2025
Noun
-
Local reporting says accounts believed to be linked to Holly contained references to mass shootings and antisemitic material, and a Denver Post report described imagery and slogans resembling past white supremacist iconography.—
James Bickerton,
MSNBC Newsweek,
12 Sep. 2025
-
Authorities revealed on Friday antifascist slogans and video game references were etched onto bullet casings from the gun the suspect used to kill Charlie Kirk.—
Emily Hallas,
The Washington Examiner,
12 Sep. 2025
Noun
-
People who attended waved Palestinian flags and banners.—
Stephen Sorace,
FOXNews.com,
9 Sep. 2025
-
The Falcons have six state championship banners hanging in the gym.—
Steve Brand,
San Diego Union-Tribune,
9 Sep. 2025
Examples are automatically compiled from online sources to
show current usage.
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Cite this Entry
“Watchwords.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/watchwords. Accessed 15 Sep. 2025.
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