1
as in words
a word or phrase that must be spoken by a person in order to pass a guard
the watchword is changed every day
Synonyms & Similar Words
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2
as in slogans
an attention-getting word or phrase used to publicize something (as a campaign or product)
their latest watchword turns up in every ad from that company
Synonyms & Similar Words
Example Sentences
Recent Examples of Synonyms for watchwords
Noun
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Deporting millions of immigrants and retreating from global trade by implementing slogans like America First will not achieve these goals.—
Andy J. Semotiuk,
Forbes,
19 Dec. 2024 -
Trademark protects brand identifiers, such as logos or slogans, used in commerce.—
Tonya M. Evans,
Forbes,
18 Dec. 2024
Noun
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The future king, 11, joined his sister Charlotte in a carriage procession at Trooping the Colour in June 2024 when Republic protesters camped out in the English capital to wave yellow banners calling for the end of the monarchy.—
Kevin Sabet,
Newsweek,
24 Mar. 2025
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Google placed banners on its Brazilian homepage urging users to reject the legislation, while Meta ran advertisements questioning its implications for the digital economy.—
Camille Grenier,
The Conversation,
21 Mar. 2025
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“Watchwords.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/watchwords. Accessed 4 May. 2025.
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