1
as in words
a word or phrase that must be spoken by a person in order to pass a guard
the watchword is changed every day
Synonyms & Similar Words
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2
as in slogans
an attention-getting word or phrase used to publicize something (as a campaign or product)
their latest watchword turns up in every ad from that company
Synonyms & Similar Words
Example Sentences
Recent Examples of Synonyms for watchwords
Noun
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Jens generally chooses his words carefully, and is, what’s more, particularly reticent just after finishing a long and difficult winter delivery trip; what’s a person supposed to do with words in a blizzard anyway, up on a stormy heath and all directions lost?—
Literary Hub,
Literary Hub,
10 Nov. 2025 -
The evening featured a special performance by Ludacris, along with Ciara, Jessica Alba, Julie Bowen, Kerry Washington, Malin Akerman and Olivia Munn serving as presenters and words from Baby2Baby Co-CEOs Norah Weinstein and Kelly Sawyer Patricof.—
Kirsten Chuba,
HollywoodReporter,
9 Nov. 2025
Noun
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In a December 2023 video posted online by Maduro, Villegas can be seen holding up a radio in the cockpit as the president trades patriotic slogans with the pilot of a Russian Sukhoi fighter jet.—
Joshua Goodman,
Fortune,
28 Oct. 2025
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The Church, which is considered a hate group by the Southern Poverty Law Center, is best known for organizing pickets at soldiers’ funerals and emblazoning anti-LGBT slogans on protest signs and billboards.—
Lilit Marcus,
CNN Money,
24 Oct. 2025
Noun
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Mere weeks after the empire had collapsed, that word appeared on posters glued to the walls of public buildings and on banners strung from lampposts along the central avenues.—
George Packer,
The Atlantic,
6 Nov. 2025
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That kind of proof may matter long after the banners come down.—
William Jones,
USA Today,
6 Nov. 2025
Examples are automatically compiled from online sources to
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Cite this Entry
“Watchwords.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/watchwords. Accessed 13 Nov. 2025.
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