1
as in words
a word or phrase that must be spoken by a person in order to pass a guard
the watchword is changed every day
Synonyms & Similar Words
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2
as in slogans
an attention-getting word or phrase used to publicize something (as a campaign or product)
their latest watchword turns up in every ad from that company
Synonyms & Similar Words
Example Sentences
Recent Examples of Synonyms for watchwords
Noun
-
But, like John Paul’s words in Poland in 1979, Leo’s words in 2026 have addressed a global conflict squarely if obliquely.—
Paul Elie,
New Yorker,
8 May 2026 -
Each puzzle has exactly one solution, so watch out for words or items that seem to belong to multiple categories!—
Mark Cooper,
New York Times,
7 May 2026
Noun
-
In Kyiv many American and British businesses were establishing new branches of their corporations, and the once red banners of Soviet slogans on busy streets were rapidly being overtaken by adverts for Coca Cola and McDonalds.—
Irene Zabytko
May 7,
Literary Hub,
7 May 2026
-
Trade dress rights are different from trademark rights, which center on brand names, logos and slogans.—
Michael McCann,
Sportico.com,
6 May 2026
Noun
-
And supporters are left to fill the silence with speculation, chants and, now, airborne protest banners.—
Eddie Brown,
San Diego Union-Tribune,
8 May 2026
-
Others have opted to place banners in the stands or sponsor emblems on seatbacks.—
Jacob Feldman,
Sportico.com,
8 May 2026
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Cite this Entry
“Watchwords.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/watchwords. Accessed 14 May. 2026.
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