1
as in words
a word or phrase that must be spoken by a person in order to pass a guard
the watchword is changed every day
Synonyms & Similar Words
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2
as in slogans
an attention-getting word or phrase used to publicize something (as a campaign or product)
their latest watchword turns up in every ad from that company
Synonyms & Similar Words
Example Sentences
Recent Examples of Synonyms for watchwords
Noun
-
Not sure those words have ever been used before to describe a major sports facility in the United States, but change is good.—
Fort Worth Star-Telegram,
Fort Worth Star-Telegram,
18 June 2026 -
Author sits down and types in a frenzied montage, words flowing directly from the ether onto the page.—
Literary Hub,
Literary Hub,
18 June 2026
Noun
-
The answer to modern public life is not flattening everything into slogans or reducing politics to content.—
Marc Adelman,
HollywoodReporter,
16 June 2026
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Earlier, between 100 and 150 people had gathered in Geneva for a protest bicycle ride, slowing down traffic and chanting anti-G7 and pro-Palestinian slogans, public broadcaster RTS reported.—
ABC News,
ABC News,
14 June 2026
Noun
-
In 2026, Trump has made America about himself — about his petty wants and needs, about his aesthetic vision, about his visage on banners, currency and passports, about his ideas on art and culture and history.—
Jessica Gelt,
Los Angeles Times,
19 June 2026
-
Representatives of the company, under giant banners of Blackpink’s Jennie in Ray-Ban and Kylian Mbappé in Oakley, said the conversation has now shifted from the technology to pushing fashion adoption and as a creator product rather than a gadget.—
Rhonda Richford,
Footwear News,
19 June 2026
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Cite this Entry
“Watchwords.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/watchwords. Accessed 24 Jun. 2026.
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