slo·​gan | \ ˈslō-gən How to pronounce slogan (audio) \

Definition of slogan

1a : a war cry especially of a Scottish clan
b : a word or phrase used to express a characteristic position or stand or a goal to be achieved
2 : a brief attention-getting phrase used in advertising or promotion

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Examples of slogan in a Sentence

within days, virtually everyone was familiar with the newest advertising slogan for that brand of soda
Recent Examples on the Web And yet, because of the new context surrounding it at the restored concentration camp, no one was arguing that this hideous Nazi slogan was offensive today. Jasper Bastian, Smithsonian Magazine, "Hatred in Plain Sight," 21 Sep. 2020 Tucker has felt it’s his duty to keep calm and carry on, as the old British war-time slogan goes. Rainer Sabin, Detroit Free Press, "Michigan State football had 'exhausting' offseason. Now the real work begins.," 18 Sep. 2020 According to corporate canon, the slogan is exclamatory, but that does the line reading a disservice. Mac Schwerin, The Atlantic, "The Dying Art Form of the TV Commercial," 24 Aug. 2020 The entire slogan for the last couple of years could be: What the (bleep) is going on? John Warner,, "Want to understand latest American chaos? These 4 new books are must-reads.," 16 Aug. 2020 The organization’s slogan, Join The YES Movement, has increased awareness and raised money for cancer research and has contributed to religious organizations. Alex Kushel,, "YES Basketball Academy returns to action with youth clinic," 4 Sep. 2020 Blake’s shooting follows a series of incidents of police brutality that have instigated a nationwide call to defund the police, a slogan referring to the divestment of funds from police departments and redirecting those funds to the community. Elizabeth Thompson, Dallas News, "Texan Ronny Jackson among GOP convention guests confronted by protesters," 28 Aug. 2020 Black Lives Matter cannot be reduced to a slogan sent in university-wide emails. Madeleine Kearns, National Review, "Segregation Returns to Campus," 25 Aug. 2020 Abraham Flexner, in his 1910 assessment of the state of American medical education for the Carnegie Foundation, used the new slogan to launch the professionalism movement. Jessica Riskin, The New York Review of Books, "Just Use Your Thinking Pump!," 17 June 2020

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'slogan.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of slogan

1513, in the meaning defined at sense 1a

History and Etymology for slogan

alteration of earlier slogorn, from Scottish Gaelic sluagh-ghairm, from sluagh army, host + gairm cry

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Time Traveler for slogan

Time Traveler

The first known use of slogan was in 1513

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Statistics for slogan

Last Updated

27 Sep 2020

Cite this Entry

“Slogan.” Dictionary, Merriam-Webster, Accessed 1 Oct. 2020.

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More Definitions for slogan


How to pronounce slogan (audio)

English Language Learners Definition of slogan

: a word or phrase that is easy to remember and is used by a group or business to attract attention


slo·​gan | \ ˈslō-gən How to pronounce slogan (audio) \

Kids Definition of slogan

: a word or phrase used by a party, a group, or a business to attract attention

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