:a piece of cloth attached by one edge to a staff and used by a leader (such as a monarch or feudal lord) as a standard (see 1standard 1)
- our nation's beloved banner
:an ensign displaying a distinctive or symbolic device or legend (see legend 2a);
:one presented as an award of honor or distinction
:a headline in large type running across a newspaper page
- The banner read "Kennedy Wins."
:a strip of cloth on which a sign is painted
- welcome banners stretched across the street
:a name, slogan, or goal associated with a particular group or ideology
—often used with under
- the new banner is "community control"
- —F. M. Hechinger
- every new administration arrives … under the banner of change
- —John Cogley
:an advertisement graphic (see 2graphic 2b) that runs usually across the top of a World Wide Web page