as in banner
an attention-getting word or phrase used to publicize something (as a campaign or product)
within days, virtually everyone was familiar with the newest advertising slogan for that brand of soda
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Recent Examples of slogan
Not as a slogan, but as a set of basic components that address the failures revealed by the numbers.
—
Ricardo Torres, Time, 8 Jan. 2026
The album comes with several slogans.
—Leonor C. Suárez, Rolling Stone, 8 Jan. 2026
Protesters in Iran defied authorities Tuesday, hitting the streets in the capital, Tehran, and smaller cities to chant anti-government slogans amid an ongoing violent crackdown that one human rights group says has left at least 36 dead.
—Henry Austin, NBC news, 7 Jan. 2026
This resurgence isn’t fueled by nostalgia or empty slogans.
—Mike Bianchi, The Orlando Sentinel, 6 Jan. 2026
See All Example Sentences for slogan
Ricardo Torres, Time, 8 Jan. 2026
The album comes with several slogans.
—Leonor C. Suárez, Rolling Stone, 8 Jan. 2026
Protesters in Iran defied authorities Tuesday, hitting the streets in the capital, Tehran, and smaller cities to chant anti-government slogans amid an ongoing violent crackdown that one human rights group says has left at least 36 dead.
—Henry Austin, NBC news, 7 Jan. 2026
This resurgence isn’t fueled by nostalgia or empty slogans.
—Mike Bianchi, The Orlando Sentinel, 6 Jan. 2026
See All Example Sentences for slogan
Recent Examples of Synonyms for slogan
Noun
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Starboard doubles down on brand partnerships Starboard’s 2026 strategy falls within the summit’s banner—Unleash the Potential—with messaging along the broad themes of celebration, education, and inspiration.—
Kevin Rozario,
Forbes.com,
22 Jan. 2026
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Pic is produced by Earth Mama producer Shirley O’Connor and Emily Gotto under the UK banner Pilea Pictures, and co-produced by Wendy Griffin.—
Andreas Wiseman,
Deadline,
21 Jan. 2026
Noun
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What is your motto or philosophy of life?—
Point Loma-Ob Monthly,
San Diego Union-Tribune,
7 Jan. 2026
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Our motto is always to try to do something that no one’s ever done before.—
Chris Willman,
Variety,
30 Dec. 2025
Cite this Entry
“Slogan.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/slogan. Accessed 22 Jan. 2026.
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