slo·​gan | \ ˈslō-gən How to pronounce slogan (audio) \

Definition of slogan

1a : a war cry especially of a Scottish clan
b : a word or phrase used to express a characteristic position or stand or a goal to be achieved
2 : a brief attention-getting phrase used in advertising or promotion

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Examples of slogan in a Sentence

within days, virtually everyone was familiar with the newest advertising slogan for that brand of soda

Recent Examples on the Web

Debbie Begalle of the Michigan DNR’s Forest Resources Division says the slogan is still relevant. USA TODAY, "Smokey Bear, tarantula trek, censoring Adam and Eve: News from around our 50 states," 9 Aug. 2019 To an outsider, the ideas may seem fairly quotidian, the kind of slogans that are widely embraced by companies all over the world. Christopher Leonard, ProPublica, "Rising Profits, Rising Injuries: The Safety Crisis at Koch Industries’ Georgia-Pacific," 8 Aug. 2019 When a reporter from the Capital Gazette asked about the slogan, Navy moved quickly to change it. John Feinstein,, "Commentary: ‘Sticking to sports’ isn’t just pointless ... it’s inhuman," 7 Aug. 2019 Then, each goes through a process of digital enhancement — the subtraction of eyes and ears, the addition of clip-art slogans and logos, maybe a vintage banner in the background or a vase of flowers in the foreground. Ray Mark Rinaldi, The Know, "At Leon Gallery, the allure and danger of our Instagram lives," 4 Aug. 2019 So some people have said this is a great campaign slogan (LAUGH) for him in 2020. CBS News, "Transcript: Preet Bharara talks with Michael Morell on "Intelligence Matters"," 31 July 2019 Of course, no bike design is without compromises, regardless of the GoCycle slogan. Thomas Ricker, The Verge, "GoCycle GX e-bike review: fast, fun, and foldable," 29 July 2019 The slogan is old—Heineken stopped using it in 2003—and so is the analysis. The Economist, "The Boris bubble that threatens Britain’s Conservatives," 20 June 2019 The Sanders campaign quickly rolled out stickers emblazoned with the slogan. Melanie Mason, Los Angeles Times, "Liberals Warren and Sanders unite against moderates: Key takeaways from Night 1 of the Democratic debate," 30 July 2019

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'slogan.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of slogan

1513, in the meaning defined at sense 1a

History and Etymology for slogan

alteration of earlier slogorn, from Scottish Gaelic sluagh-ghairm, from sluagh army, host + gairm cry

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Dictionary Entries near slogan


sloe gin





slog it out

Statistics for slogan

Last Updated

17 Aug 2019

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Time Traveler for slogan

The first known use of slogan was in 1513

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More Definitions for slogan



English Language Learners Definition of slogan

: a word or phrase that is easy to remember and is used by a group or business to attract attention


slo·​gan | \ ˈslō-gən How to pronounce slogan (audio) \

Kids Definition of slogan

: a word or phrase used by a party, a group, or a business to attract attention

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More from Merriam-Webster on slogan

Rhyming Dictionary: Words that rhyme with slogan

Thesaurus: All synonyms and antonyms for slogan

Spanish Central: Translation of slogan

Nglish: Translation of slogan for Spanish Speakers

Britannica English: Translation of slogan for Arabic Speakers Encyclopedia article about slogan

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a period when something is suspended

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