slo·​gan | \ ˈslō-gən How to pronounce slogan (audio) \

Definition of slogan

1a : a war cry especially of a Scottish clan
b : a word or phrase used to express a characteristic position or stand or a goal to be achieved
2 : a brief attention-getting phrase used in advertising or promotion

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Examples of slogan in a Sentence

within days, virtually everyone was familiar with the newest advertising slogan for that brand of soda
Recent Examples on the Web But the work of CCED — and the broader movement — cannot be summed up in a convenient slogan. Laura Zornosa, Los Angeles Times, "How activists are mobilizing on Instagram to fight anti-Asian racism after Atlanta," 19 Mar. 2021 Violent and sometimes deadly police encounters with Black people in the U.S. over sometimes minor infractions have sparked a new civil rights movement under the slogan Black Lives Matter, which led to months of civil unrest across the nation. Kevin Krause, Dallas News, "Black motorist says in federal suit that Richardson officer brutalized him due to race," 11 Mar. 2021 What makes a TikTok video more potent than a hyperpartisan meme shared on Facebook or a retweeted #MAGA slogan? Cameron Hickey, Wired, "TikTok Played a Key Role in MAGA Radicalization," 3 Mar. 2021 It’s not a slogan, but rather the thing that defines and guides action. David Michels, Forbes, "How To Build A Corporate Purpose That Will Help Navigate Change," 24 Feb. 2021 The commercial's most telling part, however, is the slogan. Kayla Keegan, Good Housekeeping, "Here's the Real Meaning Behind Those Cryptic 'WandaVision' Commercials," 20 Feb. 2021 And how that got on as the mantra that that's a Democrat slogan, that's not true. NBC News, "Meet the Press - December 6, 2020," 6 Dec. 2020 The phrase has long been a popular slogan in the QAnon movement. Stephen Montemayor, Star Tribune, "QAnon on the ballot: Six GOP-endorsed Minnesota candidates back conspiracy theory," 22 Sep. 2020 Sacramento’s city motto is Urbs indomita, Latin for Indomitable City, a slogan that also appears on the Republic’s crest. Kevin Baxter Staff Writer, Los Angeles Times, "Soccer newsletter: Sacramento Republic’s future is very much in doubt," 16 Mar. 2021

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'slogan.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of slogan

1513, in the meaning defined at sense 1a

History and Etymology for slogan

alteration of earlier slogorn, from Scottish Gaelic sluagh-ghairm, from sluagh army, host + gairm cry

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Last Updated

1 Apr 2021

Cite this Entry

“Slogan.” Dictionary, Merriam-Webster, Accessed 10 Apr. 2021.

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More Definitions for slogan



English Language Learners Definition of slogan

: a word or phrase that is easy to remember and is used by a group or business to attract attention


slo·​gan | \ ˈslō-gən How to pronounce slogan (audio) \

Kids Definition of slogan

: a word or phrase used by a party, a group, or a business to attract attention

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