slo·​gan ˈslō-gən How to pronounce slogan (audio)
: a war cry especially of a Scottish clan
: a word or phrase used to express a characteristic position or stand or a goal to be achieved
: a brief attention-getting phrase used in advertising or promotion

Examples of slogan in a Sentence

within days, virtually everyone was familiar with the newest advertising slogan for that brand of soda
Recent Examples on the Web Trademarks can cover words, slogans, and symbols and quickly distinguish goods and services from someone else’s. Mecca Pryor, Essence, 15 Sep. 2023 But these slogans don’t necessarily preach beyond the choir. Emily Bazelon, New York Times, 12 Sep. 2023 Participants arriving in the Indian capital were greeted by streets cleared of traffic, and graced with fresh flowers and seemingly endless posters featuring slogans and Modi’s face. Adam Schreck and David Rising,, 9 Sep. 2023 Arrayed in pithy slogans and long-form prose, her installation is by turns critical and spritely. Angelica Aboulhosn, Smithsonian Magazine, 8 Sep. 2023 At that time, my image of college students was that of young people demanding rights while chanting slogans and holding up protest signs. Michael Roth, WSJ, 7 Sep. 2023 Advertisement Alas, Maddon, for all his smarts and slogans and 30 years of dedication to the franchise, couldn’t escape the Angels’ curse. Steve Henson, Los Angeles Times, 30 Aug. 2023 These organizations and their slogans, Neiwert notes, fell into disuse. Benjamin Wallace-Wells, The New Yorker, 29 Aug. 2023 Bright floats, candy-tossing volunteers and the loud call of union slogans helped kick off this year’s Labor Day Parade in the Pullman neighborhood on the Far South Side. Chicago Tribune Staff, Chicago Tribune, 4 Sep. 2023 See More

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'slogan.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History


alteration of earlier slogorn, from Scottish Gaelic sluagh-ghairm, from sluagh army, host + gairm cry

First Known Use

1513, in the meaning defined at sense 1a

Time Traveler
The first known use of slogan was in 1513

Dictionary Entries Near slogan

Cite this Entry

“Slogan.” Dictionary, Merriam-Webster, Accessed 25 Sep. 2023.

Kids Definition


slo·​gan ˈslō-gən How to pronounce slogan (audio)
: a word or phrase that calls to battle
: a word or phrase used by a party, a group, or a business to attract attention

from earlier slogorn "war cry, rallying cry," from Scottish Gaelic, the ancient language of Scotland, sluagh-gairm "army cry," from sluagh "army" and ghairm "call, cry"

Word Origin
The clans of Scotland were groups of related families that joined together, especially to defend against outsiders. In the old days these outsiders might be other clans, but usually they were the English to the south. When it was time to gather members of the clan for a battle, the Scots would shout the sluagh-gairm, which meant "army cry." It is made up of the Scottish Gaelic word sluagh, meaning "army," and ghairm, meaning "call, cry." This came into English as slogorn and later became slogan. At first slogan meant a "battle cry" or "rallying cry." Later it came to be used for "a motto or phrase used by a group to attract attention."

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