slo·​gan | \ ˈslō-gən How to pronounce slogan (audio) \

Definition of slogan

1a : a war cry especially of a Scottish clan
b : a word or phrase used to express a characteristic position or stand or a goal to be achieved
2 : a brief attention-getting phrase used in advertising or promotion

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Examples of slogan in a Sentence

within days, virtually everyone was familiar with the newest advertising slogan for that brand of soda

Recent Examples on the Web

Expect a reelection campaign that will largely reprise the slogans of 2016. David Lauter,, "As Trump retreats on census, outlines of next battle come into focus," 12 July 2019 In an effort to cut down on plastic, a market in Vancouver, B.C., had a plan to get customers to bring their own bags -- print embarrassing slogans on the plastic grocery bags., "A plastic bag shaming plan goes hilariously wrong -- but could it actually be unintentionally genius?," 9 July 2019 For a quick and dirty summary of how TV has changed over the last couple of decades, just take a look at the slogans for HBO. Jennifer Szalai, New York Times, "A TV Critic Who Has Seen the Small Screen Become Huge," 3 July 2019 One item is a nine-foot-tall Statue of Liberty emblazoned with the Cincinnati Reds baseball logos, slogans and Mr. Redlegs mascot. Sarah Brookbank,, "Want to snag rare Cincinnati Reds memorabilia? You only have 2 days left," 27 June 2019 Grinning into the camera, Imamoglu’s fans quoted the slogan plastered across his campaign posters. Time, "'People Could Feel That I Was Sincere.' How Istanbul's Elections Turned Into a Heavy Defeat for President Erdogan," 24 June 2019 That afternoon a bunch of workers had climbed up on the chimney and hung a banner and shouted slogans. Francine Prose, Harper's magazine, "Down and Out in the Peloponnesus," 10 Apr. 2019 Dozens of protesters had charged and occupied Hong Kong’s legislative office building, breaking glass walls and spray-painting surfaces with slogans on the politically significant anniversary of Hong Kong’s return to China from Britain. Javier C. Hernández,, "China calls Hong Kong protesters who stormed legislature ‘extreme radicals’," 2 July 2019 The end of the video is full of flashing slogans and logos that fans could spend all day reading into. Jordyn Noennig, Milwaukee Journal Sentinel, "Bon Iver released a cryptic video days after their Summerfest show. Fans are excited but also confused," 2 July 2019

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'slogan.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of slogan

1513, in the meaning defined at sense 1a

History and Etymology for slogan

alteration of earlier slogorn, from Scottish Gaelic sluagh-ghairm, from sluagh army, host + gairm cry

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Dictionary Entries near slogan


sloe gin





slog it out

Statistics for slogan

Last Updated

20 Jul 2019

Look-up Popularity

Time Traveler for slogan

The first known use of slogan was in 1513

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More Definitions for slogan



English Language Learners Definition of slogan

: a word or phrase that is easy to remember and is used by a group or business to attract attention


slo·​gan | \ ˈslō-gən How to pronounce slogan (audio) \

Kids Definition of slogan

: a word or phrase used by a party, a group, or a business to attract attention

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More from Merriam-Webster on slogan

Rhyming Dictionary: Words that rhyme with slogan

Thesaurus: All synonyms and antonyms for slogan

Spanish Central: Translation of slogan

Nglish: Translation of slogan for Spanish Speakers

Britannica English: Translation of slogan for Arabic Speakers Encyclopedia article about slogan

Comments on slogan

What made you want to look up slogan? Please tell us where you read or heard it (including the quote, if possible).


appealing forcibly to the mind or reason

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