slogan

noun

slo·​gan ˈslō-gən 

1

a

: a war cry especially of a Scottish clan

b

: a word or phrase used to express a characteristic position or stand or a goal to be achieved

2

: a brief attention-getting phrase used in advertising or promotion

Synonyms

• banner
• motto

Examples of slogan in a Sentence

within days, virtually everyone was familiar with the newest advertising slogan for that brand of soda

Recent Examples on the Web

Hundreds of Kenyans were already on the streets early in the morning, chanting anti-government slogans as police hurled tear gas canisters at some of the crowds. —Arkansas Online, 26 June 2025

Trump hints at potential for 'regime change' in Iran with new slogan MAJOR HEADLINES SUNDAY ATTACK – Church security guard kills armed suspect who opened fire on congregation. —FOXNews.com, 23 June 2025

The Anti-Defamation League, a Jewish anti-hate organization, considers the slogan to be hate speech that is both antisemitic and anti-Israeli. —Alex Riggins, San Diego Union-Tribune, 20 June 2025

Demonstrators waved national flags, chanted anti-Western slogans, and held up posters of military commanders killed in recent strikes. —Amanda Castro peter Aitken, MSNBC Newsweek, 20 June 2025

Word History

Etymology

alteration of earlier slogorn, from Scottish Gaelic sluagh-ghairm, from sluagh army, host + gairm cry

First Known Use

1513, in the meaning defined at sense 1a

Rhymes for slogan

• bogan
• brogan
• shogun
• yogin

Kids Definition

slogan

noun

slo·​gan ˈslō-gən 

1

: a word or phrase that calls to battle

2

: a word or phrase used by a party, a group, or a business to attract attention

Etymology

from earlier slogorn "war cry, rallying cry," from Scottish Gaelic, the ancient language of Scotland, sluagh-gairm "army cry," from sluagh "army" and ghairm "call, cry"

Word Origin

The clans of Scotland were groups of related families that joined together, especially to defend against outsiders. In the old days these outsiders might be other clans, but usually they were the English to the south. When it was time to gather members of the clan for a battle, the Scots would shout the sluagh-gairm, which meant "army cry." It is made up of the Scottish Gaelic word sluagh, meaning "army," and ghairm, meaning "call, cry." This came into English as slogorn and later became slogan. At first slogan meant a "battle cry" or "rallying cry." Later it came to be used for "a motto or phrase used by a group to attract attention."