slo·​gan | \ ˈslō-gən How to pronounce slogan (audio) \

Definition of slogan

1a : a war cry especially of a Scottish clan
b : a word or phrase used to express a characteristic position or stand or a goal to be achieved
2 : a brief attention-getting phrase used in advertising or promotion

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Examples of slogan in a Sentence

within days, virtually everyone was familiar with the newest advertising slogan for that brand of soda

Recent Examples on the Web

Dozens of protesters had charged and occupied Hong Kong’s legislative office building, breaking glass walls and spray-painting surfaces with slogans on the politically significant anniversary of Hong Kong’s return to China from Britain. Javier C. Hernández,, "China calls Hong Kong protesters who stormed legislature ‘extreme radicals’," 2 July 2019 The end of the video is full of flashing slogans and logos that fans could spend all day reading into. Jordyn Noennig, Milwaukee Journal Sentinel, "Bon Iver released a cryptic video days after their Summerfest show. Fans are excited but also confused," 2 July 2019 The fact is that the North’s endless flirtations with drums and flags, uniforms and marches, slogans and murals glorifying violence, are not just about political tribalism but about unfinished business between ancient enemies. K. V. Turley, National Review, "Border Posts and Border Ghosts," 1 July 2019 In Pigeon Park, the four young Sikh men with fashionable haircuts who hand out soft drinks wear slogan T-shirts. Ali Kazimi, Quartz India, "A Canadian artist is keeping the embers of Sikh separatism alive with false equivalences," 27 June 2019 The famous flag wouldn’t arrive till 1978, but all along the aesthetic was rainbow-like: politics and pleasure, flesh and sacrament, stupid puns and serious slogans. Spencer Kornhaber, The Atlantic, "Tracing the Internal Queer Revolution," 26 June 2019 The store began the campaign this month, printing up 1,000 bags with the eye-popping slogans. Anna Schaverien, New York Times, "Store’s Bid to Shame Customers Over Plastic Bags Backfires," 12 June 2019 Marchers of all ages took part, some pushing strollers and others carrying canes, chanting slogans in the native Cantonese dialect in favor of greater transparency in government. Christopher Bodeen,, "Hundreds of thousands protest in Hong Kong against proposed extradition law," 9 June 2019 Marchers pushed strollers and carried canes, chanting slogans in the native Cantonese dialect in favor of greater transparency in government. Christopher Bodeen,, "Massive extradition bill protest fills Hong Kong streets," 9 June 2019

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'slogan.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of slogan

1513, in the meaning defined at sense 1a

History and Etymology for slogan

alteration of earlier slogorn, from Scottish Gaelic sluagh-ghairm, from sluagh army, host + gairm cry

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Dictionary Entries near slogan


sloe gin





slog it out

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Last Updated

6 Jul 2019

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Time Traveler for slogan

The first known use of slogan was in 1513

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English Language Learners Definition of slogan

: a word or phrase that is easy to remember and is used by a group or business to attract attention


slo·​gan | \ ˈslō-gən How to pronounce slogan (audio) \

Kids Definition of slogan

: a word or phrase used by a party, a group, or a business to attract attention

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More from Merriam-Webster on slogan

Rhyming Dictionary: Words that rhyme with slogan

Thesaurus: All synonyms and antonyms for slogan

Spanish Central: Translation of slogan

Nglish: Translation of slogan for Spanish Speakers

Britannica English: Translation of slogan for Arabic Speakers Encyclopedia article about slogan

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