slo·​gan | \ ˈslō-gən How to pronounce slogan (audio) \

Definition of slogan

1a : a war cry especially of a Scottish clan
b : a word or phrase used to express a characteristic position or stand or a goal to be achieved
2 : a brief attention-getting phrase used in advertising or promotion

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Examples of slogan in a Sentence

within days, virtually everyone was familiar with the newest advertising slogan for that brand of soda
Recent Examples on the Web For the people and sponsors who helped put on the event the slogan of Support Our Troops is more than just a catchy phrase. Emmett Hall,, "Naked Warrior Project Fishing Tournament celebrates military heroes," 6 Aug. 2020 But no slogan discrediting the opposition was as effective in building support for Lincoln as the September Union military victories at Mobile Bay and Atlanta. Calvin Schermerhorn, The Conversation, "1864 elections went on during the Civil War – even though Lincoln thought it would be a disaster for himself and the Republican Party," 6 Aug. 2020 For the news staff of the Free Press, these aren’t just mere words or another slogan. Peter Bhatia, Detroit Free Press, "Freep editor Peter Bhatia: Online subscription offers chance to support great journalism," 3 Aug. 2020 The video featured President Trump watching last week’s launch from the Kennedy Space Center along with the slogan ‘‘Make Space Great Again’’ and historic footage from the Apollo era. Christian Davenport,, "Trump campaign pulls ad about SpaceX launch after astronaut’s wife calls it propaganda," 5 June 2020 Black Lives Matter is an anthem, a slogan, a hashtag, and a straightforward statement of fact. Lizz Schumer, Good Housekeeping, "What Black Lives Matter Means (and Why It's Problematic to Say "All Lives Matter")," 4 June 2020 On social media, teachers across the country promoted the slogan #14daysnonewcases, with some pledging to refuse to enter classrooms until the coronavirus transmission rate in their counties falls, essentially, to zero. Eliza Shapiro,, "Fear and anger as teachers feel pressure to return to class," 11 July 2020 The slogan would come to change the course of Bradley’s life, in particular after opening Turkey Leg Paradise in the Cedars district on Nov. 9 last year. Amanda Albee, Dallas News, "Turkey Leg Paradise draws loyal fan base for its ‘fall off the bone’ guarantee," 6 July 2020 Yet another example traces the rough contours of the eight Chinese characters of the slogan, but renders them into mere rectangular and triangular shapes. Mary Hui, Quartz, "As in mainland China, Hong Kongers now use code to evade political censorship," 3 July 2020

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'slogan.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of slogan

1513, in the meaning defined at sense 1a

History and Etymology for slogan

alteration of earlier slogorn, from Scottish Gaelic sluagh-ghairm, from sluagh army, host + gairm cry

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Time Traveler for slogan

Time Traveler

The first known use of slogan was in 1513

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Statistics for slogan

Last Updated

10 Aug 2020

Cite this Entry

“Slogan.” Dictionary, Merriam-Webster, Accessed 14 Aug. 2020.

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More Definitions for slogan


How to pronounce slogan (audio)

English Language Learners Definition of slogan

: a word or phrase that is easy to remember and is used by a group or business to attract attention


slo·​gan | \ ˈslō-gən How to pronounce slogan (audio) \

Kids Definition of slogan

: a word or phrase used by a party, a group, or a business to attract attention

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