slo·​gan | \ˈslō-gən \

Definition of slogan 

1a : a war cry especially of a Scottish clan

b : a word or phrase used to express a characteristic position or stand or a goal to be achieved

2 : a brief attention-getting phrase used in advertising or promotion

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Examples of slogan in a Sentence

within days, virtually everyone was familiar with the newest advertising slogan for that brand of soda

Recent Examples on the Web

Flyers stapled to light posts curse techies, and likenesses of CEO Bezos spray-painted on the street with unfavorable slogans mark many spots on Capitol Hill. Rachel Lerman, The Seattle Times, "HQ2: What’s in it for New York, Virginia sites? Amazon lays out some perks," 13 Nov. 2018 Friday morning, President Trump used Twitter to issue a rare kind of foreign-policy announcement: a slogan lifted from a pop-culture meme, repurposed to vaguely suggest future political action. Sam Machkovech, Ars Technica, "HBO calls Trump’s Game of Thrones-tinged tweet a “misappropriation” of trademark," 2 Nov. 2018 In a season when many brands have utilized the language of activism and inclusion as a cynical slogan or means of appearing woke, that show felt genuine and meaningful. Nicole Phelps, Vogue, "Our Very Favorite Moments From the Spring 2019 Collections," 10 Oct. 2018 Political slogans should be short and vivid, as Mr. Trump demonstrated, but Obama’s reflected his feeling that his administration need do no more than the political equivalent of getting to the gym more often and cutting down on carbs. Kevin Baker, The New Republic, "Why America needs truth and reconciliation after Trump," 17 May 2018 Tony Fernandes, the firm’s British-Malaysian boss, arranged for an AirAsia plane to be painted with the slogan of the ruling coalition of Najib Razak, the country’s prime minister at the time. The Economist, "A storm breaks around AirAsia’s boss," 16 May 2018 Earlier this month, Philadelphia put up their own billboards along Interstate 480 with the slogan #PhillyWantsLeBron. Chris Chavez,, "Los Angeles Billboards Are Now Recruiting LeBron James To The Lakers," 7 Mar. 2018 Yesterday, February 16, students from Marjory Stoneman Douglas High School marched outside the Federal Courthouse in Fort Lauderdale, carrying signs with the slogan that's become their rallying cry: #NeverAgain. De Elizabeth, Teen Vogue, "Parkland Students Are Saying What Adult Politicians Won't," 18 Feb. 2018 Yesterday the Colorado man was finally sentenced to a year in prison, after making $1.8 million by selling T-shirts, beer koozies and bracelets with the slogan. Leah Rodriguez, The Cut, "Man Sold Breast-Cancer Charity Merch and Kept the Money for Himself," 2 Feb. 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'slogan.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of slogan

1513, in the meaning defined at sense 1a

History and Etymology for slogan

alteration of earlier slogorn, from Scottish Gaelic sluagh-ghairm, from sluagh army, host + gairm cry

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Dictionary Entries near slogan


sloe gin





slog it out

Statistics for slogan

Last Updated

7 Dec 2018

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Time Traveler for slogan

The first known use of slogan was in 1513

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English Language Learners Definition of slogan

: a word or phrase that is easy to remember and is used by a group or business to attract attention


slo·​gan | \ˈslō-gən \

Kids Definition of slogan

: a word or phrase used by a party, a group, or a business to attract attention

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More from Merriam-Webster on slogan

Rhyming Dictionary: Words that rhyme with slogan

Thesaurus: All synonyms and antonyms for slogan

Spanish Central: Translation of slogan

Nglish: Translation of slogan for Spanish Speakers

Britannica English: Translation of slogan for Arabic Speakers Encyclopedia article about slogan

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a soft lustrous wool fabric with mohair

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