slo·gan | \ˈslō-gən \

Definition of slogan 

1a : a war cry especially of a Scottish clan

b : a word or phrase used to express a characteristic position or stand or a goal to be achieved

2 : a brief attention-getting phrase used in advertising or promotion

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Examples of slogan in a Sentence

within days, virtually everyone was familiar with the newest advertising slogan for that brand of soda

Recent Examples on the Web

O’Rourke acknowledges his position doesn’t fit on a bumper sticker or make for an easy campaign slogan. Jeremy Wallace, Houston Chronicle, "Ted Cruz seizes on Beto O’Rourke’s willingness to consider abolishing ICE," 6 July 2018 Any potholes repaired by this project will be emblazoned with the Domino’s logo and slogan. Avery Thompson, Popular Mechanics, "Domino's Is Fixing Potholes Because They're Ruining Pizza," 12 June 2018 Who would think to blend a Carrollian poem about crustaceans with atonal caterwauling, piercing Farfisa organ stabs, vintage Jersey Shore suntan lotion slogans, and a seriously raunchy riff played on a four-stringed guitar? Jordan Runtagh,, "The B-52s at 40: An Oral History of Their Awesomely Bizarre Beach Party Breakthrough 'Rock Lobster'," 29 May 2018 Princess Beatrice had the top embellished with the slogan Be Cool Be Nice, the anti-cyberbullying campaign also championed by celebs like Kendall Jenner and Willow Smith. Caroline Picard, Good Housekeeping, "Princess Beatrice Looked Like a Literal Flower at the Chelsea Flower Show," 22 May 2018 Still, many other Democrats are rejecting the slogan, and those in favor of abolishing ICE number fewer than two dozen out of nearly 250 Democrats in Congress, according to a rough tally kept by NBC News. Alex Seitz-wald /, NBC News, "As the 'Abolish ICE' movement grows, the White House announces it will 'save ICE'," 5 July 2018 John Legend and Chrissy Teigen spoke to the crowd in L.A. And at every rally, in every city, marchers brought signs that iterated their demands for reform in poignant ways—through slogans, illustrations, and more. Krystin Arneson, Glamour, "The Most Powerful Signs From the 'Families Belong Together' Marches," 30 June 2018 The slogan remains a staple of Friday prayers and is plastered throughout the country. Eliora Katz, WSJ, "Iranians Are Now Chanting ‘Death to Palestine’," 13 July 2018 The chant issued by Vida is seen as deeply anti-Russian slogan. Martin Rogers, USA TODAY, "Croatian soccer finds itself involved in another two-faced controversy," 9 July 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'slogan.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of slogan

1513, in the meaning defined at sense 1a

History and Etymology for slogan

alteration of earlier slogorn, from Scottish Gaelic sluagh-ghairm, from sluagh army, host + gairm cry

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Dictionary Entries near slogan


sloe gin





slog it out

Statistics for slogan

Last Updated

12 Oct 2018

Look-up Popularity

Time Traveler for slogan

The first known use of slogan was in 1513

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English Language Learners Definition of slogan

: a word or phrase that is easy to remember and is used by a group or business to attract attention


slo·gan | \ˈslō-gən \

Kids Definition of slogan

: a word or phrase used by a party, a group, or a business to attract attention

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lying above or upon

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