tag·​line | \ ˈtag-ˌlīn How to pronounce tagline (audio) \

Definition of tagline

1 : a reiterated phrase identified with an individual, group, or product : slogan
2 : a final line (as in a play or joke) especially : one that serves to clarify a point or create a dramatic effect

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Examples of tagline in a Sentence

Recent Examples on the Web

Peatos has applied to trademark the tagline with the U.S. Patent and Trademark Office. Annie Gasparro, WSJ, "Cat Fight: Cheetos Maker Pepsi Challenges Orange Snack Rival," 21 Aug. 2018 This tagline-in-the-making came from a new mom who was about to take a trip around Italy with her 12-week-old son—while on maternity leave. Jordi Lippe-mcgraw, Condé Nast Traveler, "Maternity Moons Are Now a Thing," 28 Nov. 2018 Mighty’s tagline, #breakfree—corny but not entirely inaccurate—underlines that goal. Paul Schrodt, WSJ, "Mighty’s New Music Player Lets You Leave Your Phone Behind," 8 Nov. 2018 There’s a new marketing tagline coming this year with new advertising coming in 2019, Niccol said. Bloomberg, latimes.com, "Chipotle's CEO is drawing from his Taco Bell playbook," 28 June 2018 Chipotle, which has struggled for more than two years to win back customers after a series of food safety scares, also plans to offer a new loyalty program, roll out a new tagline and engage with consumers more on social media. Julie Jargon, WSJ, "Chipotle CEO Plans Broader Menu, Longer Hours," 27 June 2018 My mantra is Truth BE Worn’s tagline: Embrace your truth, inspire others. Elizabeth Wellington, Philly.com, "Watch out DVF, Truth BE Worn is coming for your wrap dress cred | Elizabeth Wellington," 7 June 2018 Fire had a tagline for the place from the beginning: men and men, women and women, and women and men. David Tamarkin, Bon Appetit, "“I Think We Have a Gay Bar”," 6 June 2018 But the agency has not come up with a tagline that explains how people’s contributions could help transform medicine. Gary Robbins, sandiegouniontribune.com, "Back Story: Will altruism make us healthier?," 5 May 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'tagline.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of tagline

1926, in the meaning defined at sense 2

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Statistics for tagline

Last Updated

27 Feb 2019

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Time Traveler for tagline

The first known use of tagline was in 1926

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to corrupt or become corrupted

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