tag·​line | \ˈtag-ˌlīn \

Definition of tagline 

1 : a reiterated phrase identified with an individual, group, or product : slogan

2 : a final line (as in a play or joke) especially : one that serves to clarify a point or create a dramatic effect

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Examples of tagline in a Sentence

Recent Examples on the Web

There’s a new marketing tagline coming this year with new advertising coming in 2019, Niccol said. Bloomberg, latimes.com, "Chipotle's CEO is drawing from his Taco Bell playbook," 28 June 2018 Chipotle, which has struggled for more than two years to win back customers after a series of food safety scares, also plans to offer a new loyalty program, roll out a new tagline and engage with consumers more on social media. Julie Jargon, WSJ, "Chipotle CEO Plans Broader Menu, Longer Hours," 27 June 2018 My mantra is Truth BE Worn’s tagline: Embrace your truth, inspire others. Elizabeth Wellington, Philly.com, "Watch out DVF, Truth BE Worn is coming for your wrap dress cred | Elizabeth Wellington," 7 June 2018 Fire had a tagline for the place from the beginning: men and men, women and women, and women and men. David Tamarkin, Bon Appetit, "“I Think We Have a Gay Bar”," 6 June 2018 But the agency has not come up with a tagline that explains how people’s contributions could help transform medicine. Gary Robbins, sandiegouniontribune.com, "Back Story: Will altruism make us healthier?," 5 May 2018 An audio recording of news reports announcing Meek’s November arrest began to rumble from every speaker in the arena, as the DJ dropped Maybach Music Group’s signature tagline. Nerisha Penrose, Billboard, "Lil Wayne Celebrates 'Tha Carter III,' Swizz Beatz Challenges Timbaland, Meek Mill Pops a Wheelie & More Summer Jam 2018 Highlights," 11 June 2018 Stories funded by the Energy Foundation’s grant will include a short tagline at the bottom to recognize the organization’s commitment to Monitor journalism. Noelle Swan, The Christian Science Monitor, "The Monitor’s collaboration with the Energy Foundation," 29 June 2018 That's the new tagline that will carry a new re-branding effort for the Detroit Public Schools Community District. Lori Higgins, Detroit Free Press, "Detroit schools reveal new logo, branding campaign," 21 June 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'tagline.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of tagline

1926, in the meaning defined at sense 2

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The first known use of tagline was in 1926

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a nest or breeding place

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