tagline

noun tag·line \ ˈtag-ˌlīn \

Updated on: 11 Apr 2018

Definition of tagline

1 : a reiterated phrase identified with an individual, group, or product : slogan

2 : a final line (as in a play or joke); especially : one that serves to clarify a point or create a dramatic effect

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Recent Examples of tagline from the Web

Among the new concessions at Globe Life Park this baseball season is a dish named for a play on the popular Bud Light tagline called the Dilly Dog.

— celestina blok, star-telegram, "Pinstripes, 203 Café to open soon, plus other dining-related recaps and updates | Fort Worth Star-Telegram," 27 Mar. 2018
Having good communications is critical to a business’ success, and imparting an idea that constantly reinforces itself (logo, jingle, tagline) can have a huge impact on your bottom line.

— rob weinberg, Pomerado News, "Hard to ignore hidden messages," 14 Mar. 2018
Now Peg's Foundation, complete with a new logo and tagline, the private foundation will continue its primary mission since 2001 to invest in projects that improve the lives of people suffering from mental health issues.

— jennifer conn, akron reporter, cleveland.com, "Margaret Clark Morgan Foundation is now Peg's Foundation to better honor its founder," 18 Jan. 2018
Some of them are detailed on the Sacramento Police Department's transparency section of its website, right under a banner touting the department's tagline.

— the washington post, NOLA.com, "Police shot a man 20 times in his back yard, thinking he had a gun; it was a cellphone," 22 Mar. 2018
The new tagline is meant to appeal to wealthy consumers who, studies show, are spending less on stuff and more on activities.

— Fortune, "Lexus Is Going Into the High-End Boat Business," 14 Mar. 2018
The tagline for our referendum is 'Our Children, Our Future'.

— alec johnson, Milwaukee Journal Sentinel, "Brown Deer School District voters to decide on $25.9 million referendum," 7 Mar. 2018
After King's speech culminates, the ad's tagline appears: Built to serve.

— josh hafner, USA TODAY, "People are hating the Ram Super Bowl ad using MLK's speech. This is why.," 4 Feb. 2018
The tagline: Philadelphia, Get Your History Straight And Your Nightlife Gay.

— julia terruso, Philly.com, "Meryl Levitz, head of Visit Philly, to step down after 21 years," 18 Jan. 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'tagline.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

First Known Use of tagline

1926

tagline Synonyms

Synonyms

banner, catchphrase, cry, shibboleth, slogan, watchword;

Related Words

expression, idiom;

catchword, cliché (also cliche);

maxim, motto;

battle cry, war cry;

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tagline

Definition of tagline

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First Known Use of tagline

tagline Synonyms

Synonyms

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