as in downscale
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Recent Examples of down-market
The company’s naming convention, for starters, doesn’t follow any kind of logical progression up- or down-market.
—
Adam Ismail, The Drive, 18 Feb. 2026
Middle class & down-market households experiencing a slowing pace of wage growth are clearly having difficulty adjusting to persisting increases in the cost of living ...
—Jeff Cox, CNBC, 24 Oct. 2025
Another down-market strategy is tax-loss harvesting.
—Letitia Berbaum, Forbes.com, 16 May 2025
Microsoft is introducing a pair of new Surface devices today, both aimed slightly down-market from the 11th-generation Surface Pro tablet and 7th-generation Surface Laptop that the company released last spring.
—ArsTechnica, 6 May 2025
At their zenith, in the nineteen-sixties, the great London newspapers—the Standard and its slightly down-market rival, the Evening News—sold a million and a half copies a day.
—Sam Knight, The New Yorker, 6 Mar. 2025
For those holding excessive stock purchased during recent years of inflated prices, the down-market may present challenges.
—Mark Littler, Forbes, 23 Dec. 2024
Lucid proceeded with the rollout of other models in its product line, introducing its Gravity SUV and down-market car model as well.
—IEEE Spectrum, 29 Oct. 2021
Adam Ismail, The Drive, 18 Feb. 2026
Middle class & down-market households experiencing a slowing pace of wage growth are clearly having difficulty adjusting to persisting increases in the cost of living ...
—Jeff Cox, CNBC, 24 Oct. 2025
Another down-market strategy is tax-loss harvesting.
—Letitia Berbaum, Forbes.com, 16 May 2025
Microsoft is introducing a pair of new Surface devices today, both aimed slightly down-market from the 11th-generation Surface Pro tablet and 7th-generation Surface Laptop that the company released last spring.
—ArsTechnica, 6 May 2025
At their zenith, in the nineteen-sixties, the great London newspapers—the Standard and its slightly down-market rival, the Evening News—sold a million and a half copies a day.
—Sam Knight, The New Yorker, 6 Mar. 2025
For those holding excessive stock purchased during recent years of inflated prices, the down-market may present challenges.
—Mark Littler, Forbes, 23 Dec. 2024
Lucid proceeded with the rollout of other models in its product line, introducing its Gravity SUV and down-market car model as well.
—IEEE Spectrum, 29 Oct. 2021
Recent Examples of Synonyms for down-market
Adjective
-
Beyond targeting more downscale shoppers, Apple will be able to pitch the computer as an option for corporate and organizational buyers — given its lower price and compatibility with both Mac and iPhone apps.—
Bloomberg,
Mercury News,
4 Mar. 2026
-
Becket grew up poor, in downscale Belleville, NJ (his mother was kicked to the curb after getting pregnant out of wedlock).—
Owen Gleiberman,
Variety,
18 Feb. 2026
Adjective
-
Her candidacy has focused on her working-class roots and role as a caretaker for a disabled sister.—
Alice Yin,
Chicago Tribune,
18 Mar. 2026
-
Home prices in metro Denver have been a problem, especially for working-class people and young families, for years.—
John Aguilar,
Denver Post,
16 Mar. 2026
Cite this Entry
“Down-market.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/down-market. Accessed 19 Mar. 2026.
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