as in downscale
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Recent Examples of down-market
As the latter became emblematic of comfort and success, the former came to be seen as down-market or second-class.
—
Lily Meyer, The Atlantic, 30 Apr. 2026
The women rarely have close friends, only rival hostesses and often down-market sisters.
—Libby Gelman-Waxner, New Yorker, 21 Apr. 2026
One of this play’s many delights arrives when down-market, undereducated Becky comes face-to-face with the aristocratic Susan, their similarities soon as peculiar and glaring as their differences.
—Greg Evans, Deadline, 6 Apr. 2026
The company’s naming convention, for starters, doesn’t follow any kind of logical progression up- or down-market.
—Adam Ismail, The Drive, 18 Feb. 2026
Middle class & down-market households experiencing a slowing pace of wage growth are clearly having difficulty adjusting to persisting increases in the cost of living ...
—Jeff Cox, CNBC, 24 Oct. 2025
Another down-market strategy is tax-loss harvesting.
—Letitia Berbaum, Forbes.com, 16 May 2025
Microsoft is introducing a pair of new Surface devices today, both aimed slightly down-market from the 11th-generation Surface Pro tablet and 7th-generation Surface Laptop that the company released last spring.
—ArsTechnica, 6 May 2025
Lucid proceeded with the rollout of other models in its product line, introducing its Gravity SUV and down-market car model as well.
—IEEE Spectrum, 29 Oct. 2021
Lily Meyer, The Atlantic, 30 Apr. 2026
The women rarely have close friends, only rival hostesses and often down-market sisters.
—Libby Gelman-Waxner, New Yorker, 21 Apr. 2026
One of this play’s many delights arrives when down-market, undereducated Becky comes face-to-face with the aristocratic Susan, their similarities soon as peculiar and glaring as their differences.
—Greg Evans, Deadline, 6 Apr. 2026
The company’s naming convention, for starters, doesn’t follow any kind of logical progression up- or down-market.
—Adam Ismail, The Drive, 18 Feb. 2026
Middle class & down-market households experiencing a slowing pace of wage growth are clearly having difficulty adjusting to persisting increases in the cost of living ...
—Jeff Cox, CNBC, 24 Oct. 2025
Another down-market strategy is tax-loss harvesting.
—Letitia Berbaum, Forbes.com, 16 May 2025
Microsoft is introducing a pair of new Surface devices today, both aimed slightly down-market from the 11th-generation Surface Pro tablet and 7th-generation Surface Laptop that the company released last spring.
—ArsTechnica, 6 May 2025
Lucid proceeded with the rollout of other models in its product line, introducing its Gravity SUV and down-market car model as well.
—IEEE Spectrum, 29 Oct. 2021
Recent Examples of Synonyms for down-market
Adjective
-
In maybe the funniest scene in the episode, Duncan’s wife Lili has assembled an entire college-enrollment team around Jamie to chart her path to Stanford, which isn’t looking good with a sub-1300 SAT score that isn’t even good enough for such downscale institutions as Duke or Carnegie Mellon.—
Scott Tobias,
Vulture,
12 Apr. 2026
-
Beyond targeting more downscale shoppers, Apple will be able to pitch the computer as an option for corporate and organizational buyers — given its lower price and compatibility with both Mac and iPhone apps.—
Bloomberg,
Mercury News,
4 Mar. 2026
Adjective
-
With higher prices and a looming billionaire wealth tax, the Golden State continues to see both working-class residents and wealthy business owners leaving for more affordable cities.—
Lindsay Kornick,
FOXNews.com,
2 June 2026
-
Early in the session, the siblings began by reflecting on their childhoods growing up in a working-class neighborhood in Chicago, and the experiences that led them on contrasting career paths.—
Lily Ford,
HollywoodReporter,
2 June 2026
Cite this Entry
“Down-market.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/down-market. Accessed 9 Jun. 2026.
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