as in downscale
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Recent Examples of down-market
Another down-market strategy is tax-loss harvesting.
—
Letitia Berbaum, Forbes.com, 16 May 2025
Microsoft is introducing a pair of new Surface devices today, both aimed slightly down-market from the 11th-generation Surface Pro tablet and 7th-generation Surface Laptop that the company released last spring.
—ArsTechnica, 6 May 2025
At their zenith, in the nineteen-sixties, the great London newspapers—the Standard and its slightly down-market rival, the Evening News—sold a million and a half copies a day.
—Sam Knight, The New Yorker, 6 Mar. 2025
For those holding excessive stock purchased during recent years of inflated prices, the down-market may present challenges.
—Mark Littler, Forbes, 23 Dec. 2024
Already the world's biggest company by revenue, Walmart is nonetheless growing and transcending its previously down-market reputation.
—Nathan Bomey, Axios, 26 Nov. 2024
On the mergers and acquisitions front, the Cinemark chief said rival exhibitors would hesitate to sell in a down-market, even as the theatrical movie industry as a whole continues to rebound from the pandemic era disruption.
—Etan Vlessing, The Hollywood Reporter, 31 Oct. 2024
Letitia Berbaum, Forbes.com, 16 May 2025
Microsoft is introducing a pair of new Surface devices today, both aimed slightly down-market from the 11th-generation Surface Pro tablet and 7th-generation Surface Laptop that the company released last spring.
—ArsTechnica, 6 May 2025
At their zenith, in the nineteen-sixties, the great London newspapers—the Standard and its slightly down-market rival, the Evening News—sold a million and a half copies a day.
—Sam Knight, The New Yorker, 6 Mar. 2025
For those holding excessive stock purchased during recent years of inflated prices, the down-market may present challenges.
—Mark Littler, Forbes, 23 Dec. 2024
Already the world's biggest company by revenue, Walmart is nonetheless growing and transcending its previously down-market reputation.
—Nathan Bomey, Axios, 26 Nov. 2024
On the mergers and acquisitions front, the Cinemark chief said rival exhibitors would hesitate to sell in a down-market, even as the theatrical movie industry as a whole continues to rebound from the pandemic era disruption.
—Etan Vlessing, The Hollywood Reporter, 31 Oct. 2024
Recent Examples of Synonyms for down-market
Adjective
-
Visually, the queen of this rodeo is Dianne Graebner’s costume design, from day in and day out downscale dress for home and office wear to an unexpected range of intentionally tacky ancient Egyptian garb and, appropriately, enough sequinning to make the concert sequence cowgirl togs sparkle.—
Christopher Smith,
Oc Register,
4 Aug. 2025
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Could his famous name and deep pockets mobilize the younger and more downscale voters who are unlikely to get jazzed up for a judicial election?—
Chris Stirewalt,
The Hill,
4 Apr. 2025
Adjective
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In part, the movie focuses on the connection between the veteran, working-class-style Brewers lineup and the city of Milwaukee, which in the early 1980s was reeling from the recession.—
Chris Foran,
jsonline.com,
4 Sep. 2025
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See You At The Finish Line follows Lucas, a sharp-witted, working-class rower, and George, an American golden-boy captain, whose uneasy alliance evolves into a tender but combustible love story against the backdrop of the famous boat race between Oxford and Cambridge universities.—
Max Goldbart,
Deadline,
2 Sep. 2025
Cite this Entry
“Down-market.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/down-market. Accessed 11 Sep. 2025.
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