as in downscale
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Recent Examples of down-market
The company’s naming convention, for starters, doesn’t follow any kind of logical progression up- or down-market.
—
Adam Ismail, The Drive, 18 Feb. 2026
Middle class & down-market households experiencing a slowing pace of wage growth are clearly having difficulty adjusting to persisting increases in the cost of living ...
—Jeff Cox, CNBC, 24 Oct. 2025
Another down-market strategy is tax-loss harvesting.
—Letitia Berbaum, Forbes.com, 16 May 2025
Microsoft is introducing a pair of new Surface devices today, both aimed slightly down-market from the 11th-generation Surface Pro tablet and 7th-generation Surface Laptop that the company released last spring.
—ArsTechnica, 6 May 2025
At their zenith, in the nineteen-sixties, the great London newspapers—the Standard and its slightly down-market rival, the Evening News—sold a million and a half copies a day.
—Sam Knight, The New Yorker, 6 Mar. 2025
For those holding excessive stock purchased during recent years of inflated prices, the down-market may present challenges.
—Mark Littler, Forbes, 23 Dec. 2024
Already the world's biggest company by revenue, Walmart is nonetheless growing and transcending its previously down-market reputation.
—Nathan Bomey, Axios, 26 Nov. 2024
Lucid proceeded with the rollout of other models in its product line, introducing its Gravity SUV and down-market car model as well.
—IEEE Spectrum, 29 Oct. 2021
Adam Ismail, The Drive, 18 Feb. 2026
Middle class & down-market households experiencing a slowing pace of wage growth are clearly having difficulty adjusting to persisting increases in the cost of living ...
—Jeff Cox, CNBC, 24 Oct. 2025
Another down-market strategy is tax-loss harvesting.
—Letitia Berbaum, Forbes.com, 16 May 2025
Microsoft is introducing a pair of new Surface devices today, both aimed slightly down-market from the 11th-generation Surface Pro tablet and 7th-generation Surface Laptop that the company released last spring.
—ArsTechnica, 6 May 2025
At their zenith, in the nineteen-sixties, the great London newspapers—the Standard and its slightly down-market rival, the Evening News—sold a million and a half copies a day.
—Sam Knight, The New Yorker, 6 Mar. 2025
For those holding excessive stock purchased during recent years of inflated prices, the down-market may present challenges.
—Mark Littler, Forbes, 23 Dec. 2024
Already the world's biggest company by revenue, Walmart is nonetheless growing and transcending its previously down-market reputation.
—Nathan Bomey, Axios, 26 Nov. 2024
Lucid proceeded with the rollout of other models in its product line, introducing its Gravity SUV and down-market car model as well.
—IEEE Spectrum, 29 Oct. 2021
Recent Examples of Synonyms for down-market
Adjective
-
Becket grew up poor, in downscale Belleville, NJ (his mother was kicked to the curb after getting pregnant out of wedlock).—
Owen Gleiberman,
Variety,
18 Feb. 2026
-
Lebowitz recalled that Navarro bought and renovated a three-story building in one of Cambridge’s more downscale neighborhoods.—
Ian Parker,
New Yorker,
22 Dec. 2025
Adjective
-
And many of our communities still experience persistent crime and violence, including domestic violence survivors, immigrants who fear reaching out for help, and working-class people.—
Jose Bernal,
Oc Register,
24 Feb. 2026
-
Born in 1975 to working-class parents in Essex, east of London, Brand began his stand-up career as a teenager, going on to work as an MTV presenter and host of a reality TV series, and later starring in Hollywood films.—
CBS News,
CBS News,
24 Feb. 2026
Cite this Entry
“Down-market.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/down-market. Accessed 26 Feb. 2026.
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