down-market

adjective

down-mar·​ket ˈdau̇n-ˌmär-kət How to pronounce down-market (audio)
: relating or appealing to lower-income consumers
a down-market tabloid

Examples of down-market in a Sentence

Recent Examples on the Web The on-the-lam sequences of Gone Girl take place in this neck of the Ozarks, allowing Tyler Perry’s New York City lawyer to crack wise about a down-market Real Housewives of Branson. Rafil Kroll-Zaidi, Harper's Magazine, 30 Mar. 2024 But now the iPhone 13 mini is nowhere to be seen in Apple's online store, even though the larger iPhone 13 still exists as a down-market alternative to the new flagships. Samuel Axon, Ars Technica, 12 Sep. 2023 Chill factor: Despite some recent successes, video game movies still haven’t quite shaken off their down-market reputation. Rebecca Rubin, Variety, 3 Jan. 2024 Its claim to fame was a dubious breakthrough, sort of the down-market flip side to the Pentagon Papers. Peter Marks, Washington Post, 6 Sep. 2023 The most recent comes as rival down-market retailer Temu filed an antitrust action in the U.S. District Court of Massachusetts. James Powel, USA TODAY, 19 July 2023 Luxury car brand Audi, a long-term Berlinale backer, dropped out after 2020, replaced this year by the more down-market transporter Uber. Scott Roxborough, The Hollywood Reporter, 11 July 2023 On paper, the XT6’s formula adds up to luxury-SUV richness, but its cabin is plagued by down-market materials that are out of step with its upscale intent. Drew Dorian, Car and Driver, 25 May 2023 Even the team’s sponsors are relatively down-market; whereas the official watch of Ferrari is Richard Mille (starting price: $60,000), Williams has a deal with Bremont, whose timepieces retail for significantly less. Michael M. Grynbaum, New York Times, 13 May 2023

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'down-market.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

1969, in the meaning defined above

Time Traveler
The first known use of down-market was in 1969

Dictionary Entries Near down-market

Cite this Entry

“Down-market.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/down-market. Accessed 15 Jul. 2024.

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