down-market

adjective

down-mar·​ket ˈdau̇n-ˌmär-kət How to pronounce down-market (audio)
: relating or appealing to lower-income consumers
a down-market tabloid

Examples of down-market in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Another down-market strategy is tax-loss harvesting. Letitia Berbaum, Forbes.com, 16 May 2025 Microsoft is introducing a pair of new Surface devices today, both aimed slightly down-market from the 11th-generation Surface Pro tablet and 7th-generation Surface Laptop that the company released last spring. ArsTechnica, 6 May 2025 At their zenith, in the nineteen-sixties, the great London newspapers—the Standard and its slightly down-market rival, the Evening News—sold a million and a half copies a day. Sam Knight, The New Yorker, 6 Mar. 2025 For those holding excessive stock purchased during recent years of inflated prices, the down-market may present challenges. Mark Littler, Forbes, 23 Dec. 2024 At their zenith, in the nineteen-sixties, the great London newspapers—the Standard and its slightly down-market rival, the Evening News—sold a million and a half copies a day. Sam Knight, The New Yorker, 6 Mar. 2025 For those holding excessive stock purchased during recent years of inflated prices, the down-market may present challenges. Mark Littler, Forbes, 23 Dec. 2024 Already the world's biggest company by revenue, Walmart is nonetheless growing and transcending its previously down-market reputation. Nathan Bomey, Axios, 26 Nov. 2024 On the mergers and acquisitions front, the Cinemark chief said rival exhibitors would hesitate to sell in a down-market, even as the theatrical movie industry as a whole continues to rebound from the pandemic era disruption. Etan Vlessing, The Hollywood Reporter, 31 Oct. 2024

Word History

First Known Use

1969, in the meaning defined above

Time Traveler
The first known use of down-market was in 1969

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Cite this Entry

“Down-market.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/down-market. Accessed 28 May. 2025.

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