down-market
adjective
down-mar·ket
ˈdau̇n-ˌmär-kət 
: relating or appealing to lower-income consumers
a down-market tabloid
Examples of down-market in a Sentence
Recent Examples on the Web
Another down-market strategy is tax-loss harvesting.
—
Letitia Berbaum, Forbes.com, 16 May 2025
Microsoft is introducing a pair of new Surface devices today, both aimed slightly down-market from the 11th-generation Surface Pro tablet and 7th-generation Surface Laptop that the company released last spring.
—ArsTechnica, 6 May 2025
At their zenith, in the nineteen-sixties, the great London newspapers—the Standard and its slightly down-market rival, the Evening News—sold a million and a half copies a day.
—Sam Knight, The New Yorker, 6 Mar. 2025
For those holding excessive stock purchased during recent years of inflated prices, the down-market may present challenges.
—Mark Littler, Forbes, 23 Dec. 2024
At their zenith, in the nineteen-sixties, the great London newspapers—the Standard and its slightly down-market rival, the Evening News—sold a million and a half copies a day.
—Sam Knight, The New Yorker, 6 Mar. 2025
For those holding excessive stock purchased during recent years of inflated prices, the down-market may present challenges.
—Mark Littler, Forbes, 23 Dec. 2024
Already the world's biggest company by revenue, Walmart is nonetheless growing and transcending its previously down-market reputation.
—Nathan Bomey, Axios, 26 Nov. 2024
On the mergers and acquisitions front, the Cinemark chief said rival exhibitors would hesitate to sell in a down-market, even as the theatrical movie industry as a whole continues to rebound from the pandemic era disruption.
—Etan Vlessing, The Hollywood Reporter, 31 Oct. 2024
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Letitia Berbaum, Forbes.com, 16 May 2025
Microsoft is introducing a pair of new Surface devices today, both aimed slightly down-market from the 11th-generation Surface Pro tablet and 7th-generation Surface Laptop that the company released last spring.
—ArsTechnica, 6 May 2025
At their zenith, in the nineteen-sixties, the great London newspapers—the Standard and its slightly down-market rival, the Evening News—sold a million and a half copies a day.
—Sam Knight, The New Yorker, 6 Mar. 2025
For those holding excessive stock purchased during recent years of inflated prices, the down-market may present challenges.
—Mark Littler, Forbes, 23 Dec. 2024
At their zenith, in the nineteen-sixties, the great London newspapers—the Standard and its slightly down-market rival, the Evening News—sold a million and a half copies a day.
—Sam Knight, The New Yorker, 6 Mar. 2025
For those holding excessive stock purchased during recent years of inflated prices, the down-market may present challenges.
—Mark Littler, Forbes, 23 Dec. 2024
Already the world's biggest company by revenue, Walmart is nonetheless growing and transcending its previously down-market reputation.
—Nathan Bomey, Axios, 26 Nov. 2024
On the mergers and acquisitions front, the Cinemark chief said rival exhibitors would hesitate to sell in a down-market, even as the theatrical movie industry as a whole continues to rebound from the pandemic era disruption.
—Etan Vlessing, The Hollywood Reporter, 31 Oct. 2024
Cite this Entry
“Down-market.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/down-market. Accessed 28 May. 2025.
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