down-market

adjective

down-mar·​ket ˈdau̇n-ˌmär-kət 

: relating or appealing to lower-income consumers

a down-market tabloid

Example Sentences

Recent Examples on the Web

On paper, the XT6’s formula adds up to luxury-SUV richness, but its cabin is plagued by down-market materials that are out of step with its upscale intent. —Drew Dorian, Car and Driver, 25 May 2023

Even the team’s sponsors are relatively down-market; whereas the official watch of Ferrari is Richard Mille (starting price: $60,000), Williams has a deal with Bremont, whose timepieces retail for significantly less. —Michael M. Grynbaum, New York Times, 13 May 2023

Fit, finish, and materials are all fairly decent, but a few down-market plastic pieces lurk inside the cabin. —Drew Dorian, Car and Driver, 15 Apr. 2023

The letter coincided with an efforts to help Morton gain control of his songs by an amateur jazz musician to who also was Treasury Department official — down on his luck, Morton was managing a down-market nightclub in Washington, D.C. —Ron Grossman, Chicago Tribune, 19 Feb. 2023

Word History

First Known Use

1969, in the meaning defined above