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Synonym Chooser

How is the word assurance distinct from other similar nouns?

Some common synonyms of assurance are aplomb, confidence, and self-possession. While all these words mean "a state of mind or a manner marked by easy coolness and freedom from uncertainty, diffidence, or embarrassment," assurance carries a stronger implication of certainty and may suggest arrogance or lack of objectivity in assessing one's own powers.

handled the cross-examination with complete assurance

When can aplomb be used instead of assurance?

While the synonyms aplomb and assurance are close in meaning, aplomb implies a manifest self-possession in trying or challenging situations.

handled the reporters with great aplomb

When might confidence be a better fit than assurance?

The synonyms confidence and assurance are sometimes interchangeable, but confidence stresses faith in oneself and one's powers without any suggestion of conceit or arrogance.

the confidence that comes from long experience

When is self-possession a more appropriate choice than assurance?

The words self-possession and assurance can be used in similar contexts, but self-possession implies an ease or coolness under stress that reflects perfect self-control and command of one's powers.

answered the insolent question with complete self-possession

Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of assurance Equipment and other fees are not included in the Price for Life assurance. Kara McGinley, USA Today, 21 June 2025 The appropriation was a result of a settlement between Pritzker’s Illinois Department of Human Services and contractor GardaWorld Federal Services, after Pritzker in 2023 halted construction on the project and made assurances that GardaWorld would foot the bill. Olivia Olander, Chicago Tribune, 16 June 2025 Despite his many responsibilities, Daddy’s calm assurance grew from his power to talk himself through whatever each day brought. The Christian Science Monitor, Christian Science Monitor, 12 June 2025 That’s far more than hollow audit committee charters, toothless assurance models and self-congratulatory periodic reporting. Noah Barsky, Forbes.com, 11 June 2025 See All Example Sentences for assurance
Recent Examples of Synonyms for assurance
Noun
  • But in these times of economic volatility — first, a pandemic, then rampant inflation and now the uncertainty tied to trade policy in Washington, D.C. — there are few certainties in the business world.
    The Editorial Board, Chicago Tribune, 23 June 2025
  • Finally, in this chronically complex and volatile world the temptation in the C-suite is to avoid communicating with stakeholders in the absence of certainty.
    Paul Laudicina, Forbes.com, 23 June 2025
Noun
  • Athit Perawongmetha | Reuters China is devising more ways for foreign institutions to use the yuan, as international confidence in the U.S. dollar falters.
    Lee Ying Shan,Evelyn Cheng, CNBC, 25 June 2025
  • Khan said the data actually instills confidence in the health of the overall housing market.
    Nick Mordowanec, MSNBC Newsweek, 25 June 2025
Noun
  • Successful adopters establish clear metrics to gauge AI utilization, employee satisfaction and overall business impact.
    Mike Hyzy, Forbes.com, 30 June 2025
  • There’s nothing quite like the feeling of satisfaction after cleaning the entire house from top to bottom.
    Alicia Geigel, Southern Living, 27 June 2025
Noun
  • Beating Indiana to even the series in Game 4 on the road, then holding their composure to win Game 7 at home, would be harder than opening a bottle of Champagne.
    Andrew Greif, NBC news, 23 June 2025
  • Their average rotation age was among the youngest ever for a champion, and yet their composure never wavered under the bright lights.
    Okla Jones, Essence, 23 June 2025
Noun
  • African American history has already demonstrated the strength of the holiday and the conviction of its followers.
    Andrew Stanton, MSNBC Newsweek, 19 June 2025
  • The controversial law, which was overwhelmingly passed by voters as a ballot initiative, became a complicating factor for law enforcement agencies and prosecutors, leading to fewer arrests and convictions.
    Kate Nishimura, Sourcing Journal, 18 June 2025
Noun
  • This growing self-assurance is accompanied by greater willingness to switch providers: 56% of U.S. women aged 25 to 34 report being likely to change banks, compared with just 19% of women over 65.
    Carrie McCabe, Forbes.com, 26 June 2025
  • Recent realizations about your life, childhood, and more have rocked your self-assurance.
    Liz Simmons, StyleCaster, 24 June 2025

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Cite this Entry

“Assurance.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/assurance. Accessed 4 Jul. 2025.

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