Some people insist on short shrift
Being given to functional shift
“A noun is a noun!”
They proclaim with a frown
“You say gifting and I just feel miffed.”
The use of gift as a verb is much older than conversate, dating back at least four hundred years. Functional shift, in case you were wondering, is "the process by which a word or form comes to be used in another grammatical function." It is totally normal.