Synonyms of goodwill

goodwill

noun

ˌgu̇d-ˈwil 

1

as in friendship

kindly concern, interest, or support

the long tradition of goodwill that exists between the United States and Canada

Synonyms & Similar Words

• friendship
• generosity
• friendliness
• cordiality
• neighborliness
• benevolence
• kindness
• amity
• good-fellowship
• brotherhood
• kindliness
• charity
• community
• fellowship
• harmony
• bonhomie
• camaraderie
• cordialness
• companionship
• gemütlichkeit
• comradeship
• collegiality
• tolerance
• sympathy
• rapport
• empathy
• comity
• civility
• rapprochement
• concord
• company
• affinity
• communion
• altruism
• selflessness
• unselfishness
• philanthropy

Antonyms & Near Antonyms

• malevolence
• venom
• hatred
• hostility
• ill will
• intolerance
• malice
• antagonism
• animosity
• enmity
• hate
• antipathy
• disfavor
• rancor
• belligerency
• incivility
• quarrelsomeness
• querulousness

2

as in willingness

cheerful readiness to do something

took on the task of coaching the soccer team with lots of zeal and goodwill

Synonyms & Similar Words

• willingness
• enthusiasm
• alacrity
• amenability
• zeal
• obligingness
• gameness
• speed
• celerity
• warmth
• promptness
• eagerness
• quickness
• exuberance
• rapidity
• swiftness
• responsiveness
• geniality
• zest
• fervor
• promptitude
• speediness
• agreeableness
• gusto
• heartiness
• receptivity
• dispatch
• receptiveness
• relish
• ardor
• avidity
• good-naturedness
• keenness
• open-mindedness

Antonyms & Near Antonyms

• indifference
• slowness
• uncertainty
• sluggishness
• doubt
• apathy
• disinterestedness
• delay
• reticence
• reluctance
• hesitation
• lukewarmness
• reservation
• resistance
• leisureliness
• hesitancy
• vacillation
• dilatoriness
• unwillingness
• pokiness
• equivocation
• halfheartedness
• hesitance
• recalcitrance
• perfunctoriness
• antipathy
• indisposition
• disinclination
• aversion
• averseness

Example Sentences

Recent Examples of goodwill

When customers cannot tell what their points are worth or how to use them well, the liability sits on the balance sheet while the goodwill quietly erodes. — Jeff Fromm, Forbes.com, 17 Aug. 2026

Under Mercury and Jupiter’s alignment, goodwill speeds along a negotiation. — Usa Today, USA Today, 15 Aug. 2026

Cooperating when an occasional change happens helps preserve goodwill and keeps the focus on the child. — Rebecca L. Palmer, The Orlando Sentinel, 14 Aug. 2026

Airing the president’s competition on its national platform may buy the network some goodwill. — Matt Viser, The Atlantic, 13 Aug. 2026