Synonyms of goodwill

goodwill

noun

ˌgu̇d-ˈwil 

1

as in friendship

kindly concern, interest, or support

the long tradition of goodwill that exists between the United States and Canada

Synonyms & Similar Words

• friendship
• generosity
• friendliness
• cordiality
• neighborliness
• benevolence
• kindness
• amity
• good-fellowship
• brotherhood
• kindliness
• charity
• community
• fellowship
• harmony
• bonhomie
• camaraderie
• cordialness
• companionship
• gemütlichkeit
• comradeship
• collegiality
• tolerance
• sympathy
• rapport
• empathy
• comity
• civility
• rapprochement
• concord
• company
• affinity
• communion
• altruism
• selflessness
• unselfishness
• philanthropy

Antonyms & Near Antonyms

• malevolence
• venom
• hatred
• hostility
• ill will
• intolerance
• malice
• antagonism
• animosity
• enmity
• hate
• antipathy
• disfavor
• rancor
• belligerency
• incivility
• quarrelsomeness
• querulousness

2

as in willingness

cheerful readiness to do something

took on the task of coaching the soccer team with lots of zeal and goodwill

Synonyms & Similar Words

• willingness
• enthusiasm
• alacrity
• amenability
• zeal
• obligingness
• gameness
• speed
• celerity
• warmth
• promptness
• eagerness
• quickness
• exuberance
• rapidity
• swiftness
• responsiveness
• geniality
• zest
• fervor
• promptitude
• speediness
• agreeableness
• gusto
• heartiness
• receptivity
• dispatch
• receptiveness
• relish
• ardor
• avidity
• good-naturedness
• keenness
• open-mindedness

Antonyms & Near Antonyms

• indifference
• slowness
• uncertainty
• sluggishness
• doubt
• apathy
• disinterestedness
• delay
• reticence
• reluctance
• hesitation
• lukewarmness
• reservation
• resistance
• leisureliness
• hesitancy
• vacillation
• dilatoriness
• unwillingness
• pokiness
• equivocation
• halfheartedness
• hesitance
• recalcitrance
• perfunctoriness
• antipathy
• indisposition
• disinclination
• aversion
• averseness

Example Sentences

Recent Examples of goodwill

If your tenants are long-term and reliable, speak with them about their needs and preferences and go from there—sometimes repairing rather than renovating can help preserve goodwill and minimize disruption. — Alex Vasquez, Forbes.com, 2 Oct. 2026

The Denver Wiesn doubles as a fundraiser for the Bavarian Guild of Colorado and Wyoming, and was created to sustain their nascent goodwill and business-development services in the region. — John Wenzel, Denver Post, 1 Oct. 2026

What may have seemed a mere goodwill gesture reflected Reid’s keen judgment of Veach, the Chiefs’ general manager who has presided over five Super Bowl berths in the last seven seasons. — Kansas City Star, 30 Sep. 2026

Security companies that offer an antivirus or security suite for free get a big boost in goodwill, but unless somebody pays for their protection, there’s no money to keep the company afloat. — Neil J. Rubenking, PC Magazine, 29 Sep. 2026