goodwill

noun good·will \ ˌgu̇d-ˈwil \

Updated on: 16 Apr 2018

1 a : a kindly feeling of approval and support : benevolent interest or concern

people of goodwill

b (1) : the favor or advantage that a business has acquired especially through its brands and its good reputation

(2) : the value of projected earnings increases of a business especially as part of its purchase price

(3) : the excess of the purchase price of a company over its book value which represents the value of goodwill as an intangible asset for accounting purposes

2 a : cheerful consent

accepted the terms of the contract with goodwill

b : willing effort

—

good-willed

play \ˌgu̇d-ˈwild\ or less commonly goodwilled adjective

See goodwill defined for English-language learners

See goodwill defined for kids

Examples of goodwill in a Sentence

She has goodwill toward all her coworkers.
They allowed him to keep the extra money as a gesture of goodwill.

Recent Examples of goodwill from the Web

There is a reservoir of goodwill the team has forged with the community, according to Michael Green, assistant professor of history at University of Nevada, Las Vegas.

— david montero, latimes.com, "Golden Knights victories feel good for Las Vegas but could be a painful loss to sports books," 9 Apr. 2018
Most critics of the department agree Hahn hasn't had enough time to make that happen, and that his cache of goodwill is largely undamaged by Clark's shooting.

— anita chabria, sacbee, "Protesters rage at police, but not at their boss. Can he satisfy the community and the cops? | The Sacramento Bee," 24 Mar. 2018
Chagall viewed these amazing church windows as a sign of post-World War II goodwill between the Jewish and Christian faiths, finishing the final window just before his death in France in 1985.

— miamiherald, "Going on a cruise? Don’t just sign up for the first shore excursion that’s offered | Miami Herald," 22 Mar. 2018
The Giving Keys has generated nearly eight figures in revenue from the simple concept of paying goodwill forward all while employing homeless women and men.

— danielle kwateng, Teen Vogue, "Caitlin Crosby Is Battling L.A.’s Homeless Crisis With Jewelry Company, “Giving Keys”," 16 Mar. 2018
The system is intuitive and simple, and Kia earns significant goodwill by providing Apple CarPlay and Android Auto as standard.

— Car and Driver, "2018 Kia Niro," 6 Mar. 2018
In Newtown’s case, there also was an international outpouring of goodwill, which presented its own challenges.

— michael mayo, Sun-Sentinel.com, "Florida school shooting aftermath: Newtown says long road ahead," 17 Feb. 2018
Pia Wurtzbach, left, The Philippines' former Miss Universe and UNAIDS goodwill ambassador for Asia, looks on as a medical worker extracts her blood sample for an HIV test at a government office in suburban Manila on August 9, 2017.

— kate sheridan, Newsweek, "This Super-Sensitive HIV Test Could Use Spit To Diagnose People," 23 Jan. 2018
The Diamondbacks have more goodwill ambassadors than World Series championships.

— dan bickley, azcentral, "Paul Goldschmidt picks up Diamondbacks torch from Luis Gonzalez," 23 Mar. 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'goodwill.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

First Known Use of goodwill

before 12th century

goodwill Synonyms

Financial Definition of GOODWILL

goodwill

noun

What It Is

Goodwill is the excess of purchase price over the fair market value of a company's identifiable assets and liabilities.

How It Works

Goodwill is created when one company acquires another for a price higher than the fair market value of its assets; for example, if Company A buys Company B for more than the fair value of Company B's assets and debts, the amount left over is listed on Company A's balance sheet as goodwill.

The account for goodwill is located in the assets section of a company’s balance sheet. It is an intangible asset, as opposed to physical assets like buildings and equipment.

Goodwill is an accounting construct that is required under Generally Accepted Accounting Principles (GAAP). The concept can be best illustrated with an example:

Assume that Company ABC wants to acquire Company XYZ. ABC purchases all of the outstanding stock of XYZ for $8,000,000. On the acquisition date, Company XYZ lists the following assets and liabilities:

An appraisal estimates the fair market value (FMV) of the PP&E at $7 million. The book value of all the other assets and liabilities is equal to FMV.

The fair value of XYZ's assets and liabilities is $2,000,000 + $7,000,000 - $4,000,000 = $5,000,000. We leave out the goodwill listed on XYZ's balance sheet because it's not a real asset being purchased by ABC -- it's an accounting construct XYZ was required to list pursuant to a prior acquisition.

ABC paid $8,000,000 for the stock, so on its next balance sheet, ABC will list an account called Goodwill that will have a value of $3,000,000.

The stock of many well-known companies is worth more than the value of their assets. To cite notable examples, the majority of Coca-Cola's share value is not in its brick-and-mortar bottling plants, but instead in the brand name and "secret formula" of its storied soft drink brand.

Why It Matters

Even though goodwill is listed as an asset, it can't be bought or sold. Many analysts prefer to not consider it when they are examining a firm's assets. One commonly used measure is "tangible book value," which excludes non-cash balance sheet items like goodwill and amortization.

The appropriate value of goodwill is very hard to define. It is possible for an acquiring company to pay too much for the acquiree, and if the acquired net assets fall in value, the acquiring company must write them down (a process called "impairment"). Impairment charges flow to the income statement, and will negatively affect EPS and the firm's stock price.

Source: Investing Answers

GOODWILL Defined for English Language Learners

goodwill

noun

: a kind, helpful, or friendly feeling or attitude
business : the amount of value that a company's good reputation adds to its overall value

GOODWILL Defined for Kids

goodwill

noun good·will \ ˈgu̇d-ˈwil \

: kind feelings or attitude

Law Dictionary

goodwill

noun good·will \ ˈgu̇d-ˌwil \

1 : an intangible asset that is made up of the favor or prestige which a business has acquired beyond the mere value of what it sells due to the personality or experience of those conducting it, their reputation for skill or dependability, the business's location, or any other circumstance incidental to the business that tends to draw and retain customers

2 a : the value of projected increases in the earnings of a business especially as part of its purchase price

b : the excess of the purchase price of a business above the value assigned for tax purposes to its other net assets

Note: The Internal Revenue Code requires the purchaser of a business to allocate the purchase price among the various types of assets. Frequently the purchase price is greater than the sum of the values of the individual assets. The excess is labeled goodwill. Because of its indefinite life, goodwill is not amortizable as an asset. The purchaser will therefore usually try to keep the allocation to goodwill as small as possible.