cry up

to praise or publicize lavishly and often excessively in exchange for his hefty endorsement fee, the basketball player is expected to cry up that brand of sneaker at every opportunity Synonyms ballyhoo, blow up, crack up, tout, glorify, trumpet, tub-thumpRelated Words acclaim, applaud, extol (also extoll), laud, magnify; commend, compliment, eulogize; advance, advertise, announce, blare, blaze, blazon, boost, herald, offer, plug, promote, publicize; assert, aver, claim, declare, lay down, make out, proclaim, pronounce