pro·​mote | \ prə-ˈmōt How to pronounce promote (audio) \
promoted; promoting

Definition of promote

transitive verb

1a : to advance in station, rank, or honor : raise
b : to change (a pawn) into a piece in chess by moving to the eighth rank
c : to advance (a student) from one grade to the next higher grade
2a : to contribute to the growth or prosperity of : further promote international understanding
b : to help bring (something, such as an enterprise) into being : launch
c : to present (merchandise) for buyer acceptance through advertising, publicity, or discounting
3 slang : to get possession of by doubtful means or by ingenuity

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Other Words from promote

promotability \ prə-​ˌmō-​tə-​ˈbi-​lə-​tē How to pronounce promote (audio) \ noun
promotable \ prə-​ˈmō-​tə-​bəl How to pronounce promote (audio) \ adjective

Synonyms & Antonyms for promote



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Choose the Right Synonym for promote

advance, promote, forward, further mean to help (someone or something) to move ahead. advance stresses effective assisting in hastening a process or bringing about a desired end. advance the cause of peace promote suggests an encouraging or fostering and may denote an increase in status or rank. a campaign to promote better health forward implies an impetus forcing something ahead. a wage increase would forward productivity further suggests a removing of obstacles in the way of a desired advance. used the marriage to further his career

Examples of promote in a Sentence

He was promoted to senior editor. The army major was promoted to lieutenant colonel. The team have been promoted to the First Division. Mediators were present to promote dialogue. Good soil promotes plant growth. The school distributed pamphlets promoting good dental hygiene. The marketing department is busy promoting the new line of men's clothes for fall. The island is being promoted as a destination for romantic getaways.
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Recent Examples on the Web That’s likely to be timed with the September reopening and to be far from the traditional awards show, especially since competition would appear to be a mismatch with the need to promote an industry in recovery. Chris Jones,, "Broadway to return in September at full force," 5 May 2021 The vice president had traveled to Rhode Island to promote President Jow Biden’s $2.3 trillion American Jobs Plan and American Families Plan., "Infrastructure should include child care, Harris and Raimondo say," 5 May 2021 The Japanese coastal town of Noto has caused a stir by spending part of a grant for business recovery after the coronavirus pandemic on a squid statue to promote tourism. Petra Cahill, NBC News, "Hope for herd immunity, Facebook to make Trump call, India's diaspora called to action: Wednesday's top stories," 5 May 2021 To promote her book’s release, Zaleski will host a book signing at Visible Voice Books in Tremont on June 19, on the shop’s back patio. Anne Nickoloff, cleveland, "Cleveland music writer and author Annie Zaleski releases 33 1/3 book about Duran Duran’s iconic album ‘Rio’," 5 May 2021 But are 13 practices enough to promote Vidlak into the conversation for Oregon State’s starting quarterback job this fall? oregonlive, "Has Oregon State’s chase for a 2021 starting quarterback expanded to four, adding freshman Sam Vidlak?," 5 May 2021 Unfortunately, Russia and China view the Accords with suspicion, seeing them as a thinly veiled attempt to promote U.S. hegemony in space. Kevin O’connell & Alexander William Salter, National Review, "Great Power Competition in the Final Frontier: How to Keep the Peace in Space," 4 May 2021 It was founded in 1961 by a group of businessmen to promote the Catalan language at a time when the Spanish government forbade its use in public. New York Times, "Criminal or Martyr? Prisoner Poses a Political Dilemma for Spain.," 4 May 2021 Teigen went on to praise the Sussexes for co-chairing the VAX Live event, which was organized to promote fair, global distribution of the COVID-19 vaccine. Emily Dixon, Marie Claire, "Chrissy Teigen Revealed Her Dream Hangout With Friend Meghan Markle," 4 May 2021

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'promote.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of promote

14th century, in the meaning defined at sense 1a

History and Etymology for promote

Middle English, from Latin promotus, past participle of promovēre, literally, to move forward, from pro- forward + movēre to move

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Time Traveler for promote

Time Traveler

The first known use of promote was in the 14th century

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Statistics for promote

Last Updated

7 May 2021

Cite this Entry

“Promote.” Dictionary, Merriam-Webster, Accessed 7 May. 2021.

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More Definitions for promote



English Language Learners Definition of promote

: to change the rank or position of (someone) to a higher or more important one
British : to move (a sports team) to a higher position in a league
: to help (something) happen, develop, or increase


pro·​mote | \ prə-ˈmōt How to pronounce promote (audio) \
promoted; promoting

Kids Definition of promote

1 : to move up in position or rank Their daughter was promoted to the next grade.
2 : to help (something) to grow or develop Good soil promotes plant growth.


transitive verb
pro·​mote | \ prə-ˈmōt How to pronounce promote (audio) \
promoted; promoting

Medical Definition of promote

: to cause or contribute to the growth, development, or occurrence of sugary drinks promote cavities a diet that promotes good health

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Comments on promote

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