pro·​mote | \prə-ˈmōt \
promoted; promoting

Definition of promote 

transitive verb

1a : to advance in station, rank, or honor : raise

b : to change (a pawn) into a piece in chess by moving to the eighth rank

c : to advance (a student) from one grade to the next higher grade

2a : to contribute to the growth or prosperity of : further promote international understanding

b : to help bring (something, such as an enterprise) into being : launch

c : to present (merchandise) for buyer acceptance through advertising, publicity, or discounting

3 slang : to get possession of by doubtful means or by ingenuity

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Other Words from promote

promotability \ prə-​ˌmō-​tə-​ˈbi-​lə-​tē \ noun
promotable \ prə-​ˈmō-​tə-​bəl \ adjective

Choose the Right Synonym for promote

advance, promote, forward, further mean to help (someone or something) to move ahead. advance stresses effective assisting in hastening a process or bringing about a desired end. advance the cause of peace promote suggests an encouraging or fostering and may denote an increase in status or rank. a campaign to promote better health forward implies an impetus forcing something ahead. a wage increase would forward productivity further suggests a removing of obstacles in the way of a desired advance. used the marriage to further his career

Examples of promote in a Sentence

He was promoted to senior editor. The army major was promoted to lieutenant colonel. The team have been promoted to the First Division. Mediators were present to promote dialogue. Good soil promotes plant growth. The school distributed pamphlets promoting good dental hygiene. The marketing department is busy promoting the new line of men's clothes for fall. The island is being promoted as a destination for romantic getaways.
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Recent Examples on the Web

The allegations and investigation show how the #MeToo movement has become part of a broader discussion about whether women are being fairly promoted into senior roles in a variety of industries, including finance. Emily Glazer, WSJ, "Wells Fargo Ends Investigation Over Bias Against Women," 9 Nov. 2018 And if men cry in response to performance reviews or feedback, they reportedly are then rated as worse performers and are less likely to be promoted. Brittney Mcnamara, Teen Vogue, "Jokes About Justin Bieber Crying Show Harmful Attitudes About Masculinity," 9 Nov. 2018 Employees also asked for a chief diversity officer to be promoted to report directly to CEO Sundar Pichai, and the addition of an employee representative to the company’s board of directors. Shirin Ghaffary, Recode, "Google’s giant employee walkouts are one of the strongest showings of tech worker activism yet," 1 Nov. 2018 There are so many ways wellness is directly and indirectly promoted to a small margin of the population, and ultimately, this means an enormously large sector of people are left out of the conversation. SELF, "7 Ways Experts and Influencers Can Make Their Nutrition Advice More Inclusive," 16 Oct. 2018 Snapchat users can create snaps using those lenses and share them to their public stories, promoting the shows to their friends. Casey Newton, The Verge, "Snapchat announces a slate of original programming for Discover," 10 Oct. 2018 Just last week, Meghan wore a similar navy coat by the Smythe while promoting her new charity cookbook. Marina Liao, Marie Claire, "Pippa Middleton Wears a Blue Coat by The Fold While Leaving the Gym," 25 Sep. 2018 While promoting her new album, Ariana enlisted the help of the SNL star to remind us all that love is still alive and well. Amy Mackelden, Harper's BAZAAR, "Ariana Grande and Pete Davidson Engaged in Some Adorable PDA Onstage Last Night," 26 Aug. 2018 One week after being promoted, Coyotes President and CEO Ahron Cohen sat down with azcentral sports’ Coyotes insider Richard Morin to discuss a variety of topics. Richard Morin, azcentral, "Coyotes' new President and CEO Ahron Cohen talks life in Arizona, arena search and more," 10 July 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'promote.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of promote

14th century, in the meaning defined at sense 1a

History and Etymology for promote

Middle English, from Latin promotus, past participle of promovēre, literally, to move forward, from pro- forward + movēre to move

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Learn More about promote

Statistics for promote

Last Updated

13 Nov 2018

Look-up Popularity

Time Traveler for promote

The first known use of promote was in the 14th century

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More Definitions for promote



English Language Learners Definition of promote

: to change the rank or position of (someone) to a higher or more important one

: to move (a sports team) to a higher position in a league

: to help (something) happen, develop, or increase


pro·​mote | \prə-ˈmōt \
promoted; promoting

Kids Definition of promote

1 : to move up in position or rank Their daughter was promoted to the next grade.

2 : to help (something) to grow or develop Good soil promotes plant growth.


transitive verb
pro·​mote | \prə-ˈmōt \
promoted; promoting

Medical Definition of promote 

: to cause or contribute to the growth, development, or occurrence of sugary drinks promote cavities a diet that promotes good health

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