cross-pro·​mote | \ ˈkrȯs-prə-ˈmōt How to pronounce cross-promote (audio) \
variants: or less commonly cross promote
cross-promoted also cross promoted; cross-promoting also cross promoting; cross-promotes also cross promotes

Definition of cross-promote

transitive + intransitive

: to advertise or publicize (something, such as a product or service) by means of another product, service, etc. When he launches a new website this summer … he'll cross-promote his jewelry, fragrance and clothes.— Mindy Fetterman This February, the retailer will be cross promoting chocolate truffles with champagne as it has in the past. … "It's a romantic end-of-the-meal type thing for two people. We put a little kit together, and that's really popular," [Rick] Vernon said.Supermarket News Work with a group in your area to cross-promote a mutually beneficial event. Maybe your company is sponsoring a gala for the local animal shelter. By working with a nonprofit, you not only give back to the community but you expose your business to potential "One of the advantages and abilities that we have is the ability to cross-promote," says Jeff Zucker, president of the NBC Universal Television Group.— Gloria Goodale

First Known Use of cross-promote

1951, in the meaning defined above

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The first known use of cross-promote was in 1951

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Dictionary Entries Near cross-promote

cross product



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Cite this Entry

“Cross-promote.” Dictionary, Merriam-Webster, Accessed 31 Jul. 2021.

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