cross-promote
verb
cross-pro·mote
ˈkrȯs-prə-ˈmōt 
variants
or less commonly cross promote
cross-promoted also cross promoted; cross-promoting also cross promoting; cross-promotes also cross promotes
: to advertise or publicize (something, such as a product or service) by means of another product, service, etc.
When he launches a new website this summer … he'll cross-promote his jewelry, fragrance and clothes.—
Mindy Fetterman
Mindy FettermanThis February, the retailer will be cross promoting chocolate truffles with champagne as it has in the past. … "It's a romantic end-of-the-meal type thing for two people. We put a little kit together, and that's really popular," [Rick] Vernon said.—Supermarket News
Supermarket NewsWork with a group in your area to cross-promote a mutually beneficial event. Maybe your company is sponsoring a gala for the local animal shelter. By working with a nonprofit, you not only give back to the community but you expose your business to potential subscribers.—business2community.com
business2community.com"One of the advantages and abilities that we have is the ability to cross-promote," says Jeff Zucker, president of the NBC Universal Television Group.—Gloria Goodale
Gloria GoodaleExamples of cross-promote in a Sentence
Recent Examples on the Web
The former multi-time champion, now WWE Chief Content Officer, appears to be branching out beyond the professional wrestling world or attempting to cross-promote.
—Matthew Couden, MSNBC Newsweek, 15 Sep. 2025
Set up a simple landing page, cross-promote in relevant Telegram communities, and don’t underestimate the power of short-form content.
—Denys Kliuch, Forbes.com, 21 Aug. 2025
Flying Lady — with its logo of a woman’s silhouette flying through a pink ring — was a fixture at the Playpen for years, often cross-promoting with nightclubs and modeling agencies and offering a day on the lake with the city’s most beautiful people.
—Jason Meisner, Chicago Tribune, 27 Mar. 2025
With a wider portfolio, the on-air team will cross-promote different sports, Young said.
—Stewart Clarke, Deadline, 27 Jan. 2025
In the month leading up to game day, Beyoncé teased her performance in various social media posts, which were cross-promoted by the streaming giant.
—Doha Madani, NBC News, 25 Dec. 2024
Franchise owners with related businesses, like a fitness center and a health food restaurant, can cross-promote products and services.
—Pete First, Forbes, 3 Dec. 2024
One of the biggest selling points for the existence of NBCUniversal since Comcast began buying it from General Electric in 2009 has been the company’s ability to cross-sell and cross-promote both its own TV programs and movies as well as its advertisers’ goods and services.
—Brian Steinberg, Variety, 20 Nov. 2024
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Matthew Couden, MSNBC Newsweek, 15 Sep. 2025
Set up a simple landing page, cross-promote in relevant Telegram communities, and don’t underestimate the power of short-form content.
—Denys Kliuch, Forbes.com, 21 Aug. 2025
Flying Lady — with its logo of a woman’s silhouette flying through a pink ring — was a fixture at the Playpen for years, often cross-promoting with nightclubs and modeling agencies and offering a day on the lake with the city’s most beautiful people.
—Jason Meisner, Chicago Tribune, 27 Mar. 2025
With a wider portfolio, the on-air team will cross-promote different sports, Young said.
—Stewart Clarke, Deadline, 27 Jan. 2025
In the month leading up to game day, Beyoncé teased her performance in various social media posts, which were cross-promoted by the streaming giant.
—Doha Madani, NBC News, 25 Dec. 2024
Franchise owners with related businesses, like a fitness center and a health food restaurant, can cross-promote products and services.
—Pete First, Forbes, 3 Dec. 2024
One of the biggest selling points for the existence of NBCUniversal since Comcast began buying it from General Electric in 2009 has been the company’s ability to cross-sell and cross-promote both its own TV programs and movies as well as its advertisers’ goods and services.
—Brian Steinberg, Variety, 20 Nov. 2024
Cite this Entry
“Cross-promote.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/cross-promote. Accessed 31 Oct. 2025.
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