cross-pro·​mote ˈkrȯs-prə-ˈmōt How to pronounce cross-promote (audio)
variants or less commonly cross promote
cross-promoted also cross promoted; cross-promoting also cross promoting; cross-promotes also cross promotes

transitive + intransitive

: to advertise or publicize (something, such as a product or service) by means of another product, service, etc.
When he launches a new website this summer … he'll cross-promote his jewelry, fragrance and clothes.Mindy Fetterman
This February, the retailer will be cross promoting chocolate truffles with champagne as it has in the past. … "It's a romantic end-of-the-meal type thing for two people. We put a little kit together, and that's really popular," [Rick] Vernon said.Supermarket News
Work with a group in your area to cross-promote a mutually beneficial event. Maybe your company is sponsoring a gala for the local animal shelter. By working with a nonprofit, you not only give back to the community but you expose your business to potential
"One of the advantages and abilities that we have is the ability to cross-promote," says Jeff Zucker, president of the NBC Universal Television Group.Gloria Goodale

Examples of cross-promote in a Sentence

Recent Examples on the Web That was one of the first times that something like that was cross-promoted. Kyle Eustice, SPIN, 1 June 2023 Asking your podcast guests to cross-promote on their own channels is another great way to drive audience growth. Expert Panel, Forbes, 27 Mar. 2023 Sacred Spaces is the culmination of a monthlong initiative highlighting and cross-promoting these venues, including exhibitions, film screenings, artist talks, workshops, performances and panel discussions showcasing the expansive talent of metro Detroit. Duante Beddingfield, Detroit Free Press, 1 Mar. 2023 With intellectual property, the conventional thinking is to cross-promote everything to establish a visual presence. Los Angeles Times, 24 Feb. 2023

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'cross-promote.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

1951, in the meaning defined above

Time Traveler
The first known use of cross-promote was in 1951

Dictionary Entries Near cross-promote

Cite this Entry

“Cross-promote.” Dictionary, Merriam-Webster, Accessed 21 Apr. 2024.

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