cross-promotion
noun
cross-pro·mo·tion
ˈkrȯs-prə-ˈmō-shən 
variants
or less commonly cross promotion
plural cross-promotions also cross promotions
: the advertising or publicizing of something (such as a product or service) by means of another product, service, etc.
He is pursuing cross-promotion deals with large packaged-goods companies.—
Anne Murphy
Anne MurphyFor example, All Sports Fitness Center in Ft. Wayne arranged a cross promotion with Mike's Express Car Wash in order to attract new members.—Sara Delano
Sara DelanoExamples of cross-promotion in a Sentence
Recent Examples on the Web
The collaboration between the global music centers of Los Angeles and Tokyo is poised to greatly boost the cross-promotion of international artists.
—Kyle J. Russell, USA TODAY, 31 May 2024
Online comic book platforms Marvel Unlimited and VIZ Manga are to begin cross-promotions that are aimed at expanding fandom in the genre.
—Patrick Frater, Variety, 16 Apr. 2024
Carter showcased his rare skill for cross-promotion.
—Abe Beame, Rolling Stone, 7 Apr. 2024
In a rare act of cross-promotion, Brightline issued a statement to make the case for people to ride Tri-Rail.
—David Lyons, Sun Sentinel, 12 Jan. 2024
Best of the web — The whole Taylor Swift-NFL cross-promotion thing is getting real weird.
—Ryan Faughnder, Los Angeles Times, 10 Oct. 2023
Hardison, who is now 80, is shown at work on an as-yet-unpublished memoir, and this film at times feels like a cross-promotion for that book.
—Michael O'Sullivan, Washington Post, 18 Sep. 2023
The sporting cross-promotion between four studios — Universal, Warner Bros., Disney and Paramount — is something the film business has not quite seen before.
—Lindsey Bahr, Fortune, 15 July 2023
Threads alerted users of its rollout through a splashy Instagram cross-promotion.
—Charisma Madarang, Rolling Stone, 6 July 2023
Kyle J. Russell, USA TODAY, 31 May 2024
Online comic book platforms Marvel Unlimited and VIZ Manga are to begin cross-promotions that are aimed at expanding fandom in the genre.
—Patrick Frater, Variety, 16 Apr. 2024
Carter showcased his rare skill for cross-promotion.
—Abe Beame, Rolling Stone, 7 Apr. 2024
In a rare act of cross-promotion, Brightline issued a statement to make the case for people to ride Tri-Rail.
—David Lyons, Sun Sentinel, 12 Jan. 2024
Best of the web — The whole Taylor Swift-NFL cross-promotion thing is getting real weird.
—Ryan Faughnder, Los Angeles Times, 10 Oct. 2023
Hardison, who is now 80, is shown at work on an as-yet-unpublished memoir, and this film at times feels like a cross-promotion for that book.
—Michael O'Sullivan, Washington Post, 18 Sep. 2023
The sporting cross-promotion between four studios — Universal, Warner Bros., Disney and Paramount — is something the film business has not quite seen before.
—Lindsey Bahr, Fortune, 15 July 2023
Threads alerted users of its rollout through a splashy Instagram cross-promotion.
—Charisma Madarang, Rolling Stone, 6 July 2023
These examples are programmatically compiled from various online sources to illustrate current usage of the word 'cross-promotion.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.
Dictionary Entries Near cross-promotion
Cite this Entry
“Cross-promotion.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/cross-promotion. Accessed 27 Jul. 2024.
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