cross-pro·​mo·​tion ˈkrȯs-prə-ˈmō-shən How to pronounce cross-promotion (audio)
variants or less commonly cross promotion
plural cross-promotions also cross promotions
: the advertising or publicizing of something (such as a product or service) by means of another product, service, etc.
He is pursuing cross-promotion deals with large packaged-goods companies. Anne Murphy
For example, All Sports Fitness Center in Ft. Wayne arranged a cross promotion with Mike's Express Car Wash in order to attract new members. Sara Delano

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Word History

First Known Use

1950, in the meaning defined above

Time Traveler
The first known use of cross-promotion was in 1950

Dictionary Entries Near cross-promotion

Cite this Entry

“Cross-promotion.” Dictionary, Merriam-Webster, Accessed 5 Oct. 2022.

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