cross-promotion

noun

cross-pro·​mo·​tion ˈkrȯs-prə-ˈmō-shən How to pronounce cross-promotion (audio)
variants or less commonly cross promotion
plural cross-promotions also cross promotions
: the advertising or publicizing of something (such as a product or service) by means of another product, service, etc.
He is pursuing cross-promotion deals with large packaged-goods companies.Anne Murphy
For example, All Sports Fitness Center in Ft. Wayne arranged a cross promotion with Mike's Express Car Wash in order to attract new members.Sara Delano

Examples of cross-promotion in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
That’s cross-promotion is a no-brainer, given the huge overlap between business executives and golf players. David Bloom, Forbes.com, 14 Aug. 2025 In a fitting cross-promotion, the NBA’s in-house channel will simulcast WNBA showcases throughout 2025. Steven Louis Goldstein, New York Times, 16 May 2025 But today's Microsoft has earned itself distrust-by-default from many users, thanks not just to the sloppy Recall rollout but also to the endless ads and aggressive cross-promotion of its own products that dominate modern Windows versions. ArsTechnica, 21 Apr. 2025 Missing an incredible opportunity for cross-promotion, The White Lotus star Patrick Schwarzenegger posed for a new Skims campaign completely naked, covering his privates with a bouquet of white…roses. Elizabeth Logan, Glamour, 17 Mar. 2025 People also attacked Lively’s cross-promotion with her hair-care line and husband Ryan Reynolds’s Deadpool film, which was released around the same time. Alejandra Gularte, Vulture, 4 Jan. 2025

Word History

First Known Use

1950, in the meaning defined above

Time Traveler
The first known use of cross-promotion was in 1950

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Cite this Entry

“Cross-promotion.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/cross-promotion. Accessed 9 Sep. 2025.

Last Updated: - Updated example sentences
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