cross-promotion

noun
cross-pro·​mo·​tion | \ ˈkrȯs-prə-ˈmō-shən How to pronounce cross-promotion (audio) \
variants: or less commonly cross promotion
plural cross-promotions also cross promotions

Definition of cross-promotion

: the advertising or publicizing of something (such as a product or service) by means of another product, service, etc. He is pursuing cross-promotion deals with large packaged-goods companies.— Anne Murphy For example, All Sports Fitness Center in Ft. Wayne arranged a cross promotion with Mike's Express Car Wash in order to attract new members.— Sara Delano

First Known Use of cross-promotion

1950, in the meaning defined above

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The first known use of cross-promotion was in 1950

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Cite this Entry

“Cross-promotion.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/cross-promotion. Accessed 26 Jul. 2021.

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