cross-promotion

noun

cross-pro·​mo·​tion ˈkrȯs-prə-ˈmō-shən How to pronounce cross-promotion (audio)
variants or less commonly cross promotion
plural cross-promotions also cross promotions
: the advertising or publicizing of something (such as a product or service) by means of another product, service, etc.
He is pursuing cross-promotion deals with large packaged-goods companies. Anne Murphy
For example, All Sports Fitness Center in Ft. Wayne arranged a cross promotion with Mike's Express Car Wash in order to attract new members. Sara Delano

Keep scrolling for more

Word History

First Known Use

1950, in the meaning defined above

Time Traveler
The first known use of cross-promotion was in 1950

Dictionary Entries Near cross-promotion

Cite this Entry

“Cross-promotion.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/cross-promotion. Accessed 5 Oct. 2022.

Keep scrolling for more

Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!


Words Named After People

  • name tags
  • Namesake of the leotard, Jules Léotard had what profession?
How Strong Is Your Vocabulary?

Test your vocabulary with our 10-question quiz!

TAKE THE QUIZ
Universal Daily Crossword

A daily challenge for crossword fanatics.

TAKE THE QUIZ