cross-promotion

noun

cross-pro·​mo·​tion ˈkrȯs-prə-ˈmō-shən 

variants or less commonly cross promotion

plural cross-promotions also cross promotions

: the advertising or publicizing of something (such as a product or service) by means of another product, service, etc.

He is pursuing cross-promotion deals with large packaged-goods companies.

—Anne Murphy

For example, All Sports Fitness Center in Ft. Wayne arranged a cross promotion with Mike's Express Car Wash in order to attract new members.

—Sara Delano

Examples of cross-promotion in a Sentence

Recent Examples on the Web

Everyone wanted MomTok’s special sauce — even Bachelor Nation — and although that particular cross-promotion didn’t work out, MomTok endures. — Bethy Squires, Vulture, 4 May 2026

And considering the breadth of Musk’s empire, there are endless opportunities for cross-promotion. — Quinn Slobodian, The Atlantic, 21 Apr. 2026

The cross-promotion airing follows the series’ binge drop on Peacock a week earlier on May 7. — Denise Petski, Deadline, 15 Apr. 2026

In the online world of building clout, this kind of cross-promotion can yield more followers and more money. — Donie O'Sullivan, CNN Money, 14 Apr. 2026

Add the Texas Rangers to the mix, and the cross-promotion for each entity created incredible value for a successful venture. — Bruce Martin, Forbes.com, 20 Mar. 2026

Asked where the line is between acceptable cross-promotion and product placement, spokespeople for NBC and the ISU declined to comment. — Sara Germano, Sportico.com, 11 Feb. 2026

However, those games had NBA All-Star cross-promotion on TNT. — Sabreena Merchant, New York Times, 7 Feb. 2026

Word History

First Known Use

1950, in the meaning defined above

Rhymes for cross-promotion

• locomotion
• commotion
• demotion
• devotion
• emotion
• laotian
• promotion
• lotion
• notion
• ocean
• potion