cross-pro·​mo·​tion ˈkrȯs-prə-ˈmō-shən How to pronounce cross-promotion (audio)
variants or less commonly cross promotion
plural cross-promotions also cross promotions
: the advertising or publicizing of something (such as a product or service) by means of another product, service, etc.
He is pursuing cross-promotion deals with large packaged-goods companies.Anne Murphy
For example, All Sports Fitness Center in Ft. Wayne arranged a cross promotion with Mike's Express Car Wash in order to attract new members.Sara Delano

Examples of cross-promotion in a Sentence

Recent Examples on the Web Online comic book platforms Marvel Unlimited and VIZ Manga are to begin cross-promotions that are aimed at expanding fandom in the genre. Patrick Frater, Variety, 16 Apr. 2024 Carter showcased his rare skill for cross-promotion. Abe Beame, Rolling Stone, 7 Apr. 2024 In a rare act of cross-promotion, Brightline issued a statement to make the case for people to ride Tri-Rail. David Lyons, Sun Sentinel, 12 Jan. 2024 Best of the web — The whole Taylor Swift-NFL cross-promotion thing is getting real weird. Ryan Faughnder, Los Angeles Times, 10 Oct. 2023 Hardison, who is now 80, is shown at work on an as-yet-unpublished memoir, and this film at times feels like a cross-promotion for that book. Michael O'Sullivan, Washington Post, 18 Sep. 2023 The sporting cross-promotion between four studios — Universal, Warner Bros., Disney and Paramount — is something the film business has not quite seen before. Lindsey Bahr, Fortune, 15 July 2023 Threads alerted users of its rollout through a splashy Instagram cross-promotion. Charisma Madarang, Rolling Stone, 6 July 2023 Bookstores and cafes work best with this kind of cross-promotion, particularly ones that operate as both. Mariella Rudi, Los Angeles Times, 16 May 2023

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'cross-promotion.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

1950, in the meaning defined above

Time Traveler
The first known use of cross-promotion was in 1950

Dictionary Entries Near cross-promotion

Cite this Entry

“Cross-promotion.” Dictionary, Merriam-Webster, Accessed 30 May. 2024.

Last Updated: - Updated example sentences
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