cross-promotion
noun
cross-pro·mo·tion
ˈkrȯs-prə-ˈmō-shən 
variants
or less commonly cross promotion
plural cross-promotions also cross promotions
: the advertising or publicizing of something (such as a product or service) by means of another product, service, etc.
He is pursuing cross-promotion deals with large packaged-goods companies.—
Anne Murphy
Anne MurphyFor example, All Sports Fitness Center in Ft. Wayne arranged a cross promotion with Mike's Express Car Wash in order to attract new members.—Sara Delano
Sara DelanoExamples of cross-promotion in a Sentence
Recent Examples on the Web
Collaborations Expand Your Reach Perhaps the biggest reason to collaborate is the same reason brands often participate in cross-promotions and other collaborative efforts — the chance to expand your reach well beyond your existing audience.
—John Hall, Forbes.com, 14 Sep. 2025
In a fitting cross-promotion, the NBA’s in-house channel will simulcast WNBA showcases throughout 2025.
—Steven Louis Goldstein, New York Times, 16 May 2025
But today's Microsoft has earned itself distrust-by-default from many users, thanks not just to the sloppy Recall rollout but also to the endless ads and aggressive cross-promotion of its own products that dominate modern Windows versions.
—ArsTechnica, 21 Apr. 2025
Missing an incredible opportunity for cross-promotion, The White Lotus star Patrick Schwarzenegger posed for a new Skims campaign completely naked, covering his privates with a bouquet of white…roses.
—Elizabeth Logan, Glamour, 17 Mar. 2025
People also attacked Lively’s cross-promotion with her hair-care line and husband Ryan Reynolds’s Deadpool film, which was released around the same time.
—Alejandra Gularte, Vulture, 4 Jan. 2025
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John Hall, Forbes.com, 14 Sep. 2025
In a fitting cross-promotion, the NBA’s in-house channel will simulcast WNBA showcases throughout 2025.
—Steven Louis Goldstein, New York Times, 16 May 2025
But today's Microsoft has earned itself distrust-by-default from many users, thanks not just to the sloppy Recall rollout but also to the endless ads and aggressive cross-promotion of its own products that dominate modern Windows versions.
—ArsTechnica, 21 Apr. 2025
Missing an incredible opportunity for cross-promotion, The White Lotus star Patrick Schwarzenegger posed for a new Skims campaign completely naked, covering his privates with a bouquet of white…roses.
—Elizabeth Logan, Glamour, 17 Mar. 2025
People also attacked Lively’s cross-promotion with her hair-care line and husband Ryan Reynolds’s Deadpool film, which was released around the same time.
—Alejandra Gularte, Vulture, 4 Jan. 2025
Cite this Entry
“Cross-promotion.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/cross-promotion. Accessed 16 Sep. 2025.
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