promote

verb

pro·​mote prə-ˈmōt 

promoted; promoting

transitive verb

1

a

: to advance in station, rank, or honor : raise

b

: to change (a pawn) into a piece in chess by moving to the eighth rank

c

: to advance (a student) from one grade to the next higher grade

2

a

: to contribute to the growth or prosperity of : further

promote international understanding

b

: to help bring (something, such as an enterprise) into being : launch

c

: to present (merchandise) for buyer acceptance through advertising, publicity, or discounting

3

slang : to get possession of by doubtful means or by ingenuity

promotability

prə-ˌmō-tə-ˈbi-lə-tē 

noun

promotable

prə-ˈmō-tə-bəl 

adjective

Synonyms

• sell
• publicize
• advertise

Choose the Right Synonym for promote

advance, promote, forward, further mean to help (someone or something) to move ahead.

advance stresses effective assisting in hastening a process or bringing about a desired end.

advance the cause of peace

promote suggests an encouraging or fostering and may denote an increase in status or rank.

a campaign to promote better health

forward implies an impetus forcing something ahead.

a wage increase would forward productivity

further suggests a removing of obstacles in the way of a desired advance.

used the marriage to further his career

Examples of promote in a Sentence

He was promoted to senior editor.

The army major was promoted to lieutenant colonel.

The team have been promoted to the First Division.

Mediators were present to promote dialogue.

Good soil promotes plant growth.

The school distributed pamphlets promoting good dental hygiene.

The marketing department is busy promoting the new line of men's clothes for fall.

The island is being promoted as a destination for romantic getaways.

Recent Examples on the Web

Last December, when Saks purchased the Neiman Marcus Group, Essner was promoted to her current role as president and chief commercial officer of Saks Global. —Wwd Staff, Footwear News, 8 Sep. 2025

The new medication from Tufts targets a combination of four hormones — GLP-1, GIP, glucagon (the counterpart to insulin), and peptide YY, which reduces hunger, slows stomach emptying and may promote fat-burning. —Melissa Rudy, FOXNews.com, 8 Sep. 2025

The first function is to use monetary policy to stabilize inflation at a moderate level, while promoting low unemployment. —Hersh Shefrin, Forbes.com, 8 Sep. 2025

Digestive Support Turmeric helps stimulate bile production in the gallbladder, which promotes fat digestion. —Lindsay Curtis, Verywell Health, 8 Sep. 2025

Word History

Etymology

Middle English, from Latin promotus, past participle of promovēre, literally, to move forward, from pro- forward + movēre to move

First Known Use

14th century, in the meaning defined at sense 1a

Phrases Containing promote

• cross promote

Rhymes for promote

• afloat
• azote
• banknote
• bareboat
• benzoate
• connote
• cutthroat
• demote
• denote
• devote
• endnote
• footnote

Kids Definition

promote

verb

pro·​mote prə-ˈmōt 

promoted; promoting

1

: to move up in position or rank

was promoted to the next grade

2

: to help (something) grow or develop

good soil promotes plant growth

3

: to help increase the sales of

a sports star promoting a new product

Medical Definition

promote

transitive verb

pro·​mote prə-ˈmōt 

promoted; promoting

: to cause or contribute to the growth, development, or occurrence of

sugary drinks promote cavities

a diet that promotes good health