promote

verb

pro·​mote prə-ˈmōt 

promoted; promoting

transitive verb

1

a

: to advance in station, rank, or honor : raise

b

: to change (a pawn) into a piece in chess by moving to the eighth rank

c

: to advance (a student) from one grade to the next higher grade

2

a

: to contribute to the growth or prosperity of : further

promote international understanding

b

: to help bring (something, such as an enterprise) into being : launch

c

: to present (merchandise) for buyer acceptance through advertising, publicity, or discounting

3

slang : to get possession of by doubtful means or by ingenuity

promotability

prə-ˌmō-tə-ˈbi-lə-tē 

noun

promotable

prə-ˈmō-tə-bəl 

adjective

Synonyms

• sell
• publicize
• advertise

Choose the Right Synonym for promote

advance, promote, forward, further mean to help (someone or something) to move ahead.

advance stresses effective assisting in hastening a process or bringing about a desired end.

advance the cause of peace

promote suggests an encouraging or fostering and may denote an increase in status or rank.

a campaign to promote better health

forward implies an impetus forcing something ahead.

a wage increase would forward productivity

further suggests a removing of obstacles in the way of a desired advance.

used the marriage to further his career

Examples of promote in a Sentence

He was promoted to senior editor.

The army major was promoted to lieutenant colonel.

The team have been promoted to the First Division.

Mediators were present to promote dialogue.

Good soil promotes plant growth.

The school distributed pamphlets promoting good dental hygiene.

The marketing department is busy promoting the new line of men's clothes for fall.

The island is being promoted as a destination for romantic getaways.

Recent Examples on the Web

Topline The Trump administration sued the city of Los Angeles on Monday, claiming its policy limiting cooperation with federal immigration enforcement efforts promotes attacks on law enforcement, the latest legal battle centered around the L.A. protests against federal deportation raids. —Sara Dorn, Forbes.com, 30 June 2025

Target has tapped the promotional strategy frequently in recent years, cutting or maintaining prices on important seasonal categories such as toys or Thanksgiving meal supplies, while also promoting lists of related items as falling under a certain amount. —Glen Luke Flanagan, Fortune, 30 June 2025

He was promoted to command the criminal investigation division as a lieutenant. —Michael R. Wickline, Arkansas Online, 30 June 2025

In addition to adding decorative flair to windows and doors, these multipurpose window treatments promote privacy and block light, with many designs offering temperature-regulating and sound-dampening qualities to boot. —Shoko Wanger, Architectural Digest, 30 June 2025

Word History

Etymology

Middle English, from Latin promotus, past participle of promovēre, literally, to move forward, from pro- forward + movēre to move

First Known Use

14th century, in the meaning defined at sense 1a

Phrases Containing promote

• cross promote

Rhymes for promote

• afloat
• azote
• banknote
• bareboat
• benzoate
• connote
• cutthroat
• demote
• denote
• devote
• endnote
• footnote

Kids Definition

promote

verb

pro·​mote prə-ˈmōt 

promoted; promoting

1

: to move up in position or rank

was promoted to the next grade

2

: to help (something) grow or develop

good soil promotes plant growth

3

: to help increase the sales of

a sports star promoting a new product

Medical Definition

promote

transitive verb

pro·​mote prə-ˈmōt 

promoted; promoting

: to cause or contribute to the growth, development, or occurrence of

sugary drinks promote cavities

a diet that promotes good health