siren song

something that persuades one to perform an action for pleasure or gain the opportunity for fame and fortune is the siren song that has long lured the ambitious to the big city Synonyms allurement, bait, come-on, enticement, lure, temptation, turn-onRelated Words appeal, call; attraction, boost, encouragement, goad, impetus, impulse, incentive, inducement, motivation, persuasion, seducement, seduction, spur, stimulus; decoy, snare, trap; entrapment, mousetrapNear Antonyms alarm (also alarum), alert, caution, forewarning, notice, warning