shameless

1 not embarrassed or ashamed she's truly shameless in the seemingly endless self-promotion of herself Synonyms unabashed, unashamed, unblushing, unembarrassedRelated Words prideful, proud; bold, brassy, brazen, cheeky, impudent, insolent, saucy; unapologetic, undaunted, undeterred, undismayed; unblinking, unflinching; impenitent, remorseless, unrepentantNear Antonyms confounded, confused, discomfited, disconcerted, discountenanced, fazed, flustered, mortified, nonplussed (also nonplused), rattled; apologetic, contrite, penitent, remorseful, repentant, sorryAntonyms abashed, ashamed, embarrassed, hangdog, shamed, shamefaced, sheepish

2 not sorry for having done wrong a shameless exploiter of impoverished workers in overseas sweatshops Synonyms impenitent, remorseless, unashamed, unrepentantRelated Words compassionless, cruel, merciless, pitiless, ruthless, unmerciful; evil, immoral, iniquitous, nefarious, reprobate, unregenerate, unrighteous, vicious, vile, villainous, wicked; callous, cold-blooded, hard-hearted, heartless, inhuman, inhumane, obdurate, soulless, unfeelingNear Antonyms hangdog, shamefaced; charitable, compassionate, humane, merciful, sensitive, softhearted, sympathetic, tender, tenderhearted, warm, warmheartedAntonyms apologetic, ashamed, compunctious, contrite, guilty, penitent, regretful, remorseful, repentant, rueful, shamed, sorry