marketing

noun

mar·​ket·​ing ˈmär-kə-tiŋ 

1

a

: the act or process of selling or purchasing in a market

did most of her marketing in local stores

b

: the process or technique of promoting, selling, and distributing a product or service

New automobiles are the subject of intense marketing.

2

: an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer

The company will increase its budget for marketing.

Examples of marketing in a Sentence

The company will increase its budget for marketing.

She has a job in marketing.

She runs the company's marketing department.

Recent Examples on the Web

The athletic department hired Davonte Higginbottom on July 16 as its new NIL strategist, and Yurachek said collegiate sports marketing company Learfield is further helping with agreements. —Arkansas Online, 30 Sep. 2025

Between season-ticket sales, student tickets, community outreach and marketing promotions, SDSU distributed nearly all of the tickets to 32,500-seat Snapdragon Stadium leading up to the Aztecs’ game two weeks ago against Cal. —Kirk Kenney, San Diego Union-Tribune, 30 Sep. 2025

The Monopoly promotion, introduced in 1987, became a marketing phenomenon, offering customers the chance to win prizes ranging from free meals to houses, cars, and million-dollar cash jackpots. —Jason Ma, Fortune, 29 Sep. 2025

The program features keynote conversations and exclusive panels with leaders across entertainment, marketing, tech, design and more, highlighting how today’s most innovative leaders are shaping the next era of brand storytelling, consumer engagement and cultural impact. —William Earl, Variety, 29 Sep. 2025

Word History

First Known Use

1561, in the meaning defined at sense 1a

Phrases Containing marketing

• direct marketing
• marketing ploy
• marketing research
• multilevel marketing
• pre-marketing
• viral marketing

Rhymes for marketing

• telemarketing