marketing

noun

mar·​ket·​ing ˈmär-kə-tiŋ 

1

a

: the act or process of selling or purchasing in a market

did most of her marketing in local stores

b

: the process or technique of promoting, selling, and distributing a product or service

New automobiles are the subject of intense marketing.

2

: an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer

The company will increase its budget for marketing.

Examples of marketing in a Sentence

The company will increase its budget for marketing.

She has a job in marketing.

She runs the company's marketing department.

Recent Examples on the Web

The plan is to use MuVpix’s platform, wider distribution capabilities and tech and mesh them with BuzzFeed Studios’ vertical storytelling operations, production infrastructure, marketing arm and cultural reach. — Jesse Whittock, Deadline, 22 July 2026

According to Margaux Mahoney, marketing director at Drybar, the key to locking the shape is applying volumizing spray on the lower half of the hair. — Kaleigh Werner, Footwear News, 22 July 2026

Yamal’s earnings are expected to climb significantly over the coming years as brands pursue longer-term partnerships and opportunities beyond traditional sports marketing. — Clemente Lisi, Forbes.com, 22 July 2026

Word History

First Known Use

1561, in the meaning defined at sense 1a

Phrases Containing marketing

• affiliate marketing
• direct marketing
• marketing ploy
• marketing research
• multilevel marketing
• pre-marketing
• viral marketing

Rhymes for marketing

• telemarketing