viral marketing

noun

: marketing designed to disseminate information (as about a new product) very rapidly by making it likely to be passed from person to person especially via electronic means

Examples of viral marketing in a Sentence

Recent Examples on the Web
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The language education company popped 12% following an upgrade to overweight at KeyBanc Capital Markets, which cited new products and viral marketing efforts as potential catalysts. Scott Schnipper, CNBC, 18 Aug. 2025 Zhang repositioned Creati as a comprehensive ideation engine generating both digital models and viral marketing strategies. Douglas B. Laney, Forbes.com, 4 Aug. 2025 Cloverfield is perhaps better remembered for its mysterious viral marketing campaign than for the movie itself, with producer J.J. Abrams' trademark secrecy weaponized to build anticipation over several months. Ew Staff Published, EW.com, 3 July 2025 Greta Gerwig), for example: with a production budget of $145 million and a marketing budget exceeding it at $150 million, the film’s global haul of $1.44 billion was fueled as much by its viral marketing machine as its epic storytelling. Kate Erbland, IndieWire, 14 Apr. 2025 See All Example Sentences for viral marketing

Word History

First Known Use

1989, in the meaning defined above

Time Traveler
The first known use of viral marketing was in 1989

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Cite this Entry

“Viral marketing.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/viral%20marketing. Accessed 12 Sep. 2025.

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