viral marketing


Definition of viral marketing

: marketing designed to disseminate information (as about a new product) very rapidly by making it likely to be passed from person to person especially via electronic means

Examples of viral marketing in a Sentence

Recent Examples on the Web The history academy is run by Gao Xiang, a 57-year-old historian turned propaganda official who has mixed traditional scholarship with viral marketing techniques to repackage the past in support of Mr. Xi’s vision for a resurgent China. Keith Zhai, WSJ, 15 June 2021 Giving launch-party guests the chance to pose for a professional photographer, and potentially appear on a Times Square billboard, was a brilliant viral marketing move. Jamie Ducharme, Time, 17 May 2021 At the start of last week, Dogecoin was valued at about 9-cents but exploded in worth by the weekend to 40 cents due to viral marketing trends. Joe Mario Pedersen,, 20 Apr. 2021 His first project was creating a viral marketing campaign for award winning series Breaking Bad where users would get personalised life advice from the leading actor Walter White. Tommy Williams, Forbes, 25 Feb. 2021 Their spread so captivated social media that many wondered whether the world was falling for a viral marketing campaign. New York Times, 28 Dec. 2020 And its participants weren’t lured into some viral marketing scheme for a quick buck. Jenny Singer, Glamour, 2 Oct. 2020 Whether or not this was a genuine slip by the Lowes, or simply some clever viral marketing, remains to be seen. Amy Mackelden, Harper's BAZAAR, 5 Apr. 2020 Ivy Park x Adidas may be doing well, but athletic apparel industry expert Matt Powell of NDP Group says viral marketing campaigns from celebrity influencers have their limits. Chauncey Alcorn Cnn Business, CNN, 12 Mar. 2020

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'viral marketing.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of viral marketing

1989, in the meaning defined above

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The first known use of viral marketing was in 1989

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Cite this Entry

“Viral marketing.” Dictionary, Merriam-Webster, Accessed 27 Oct. 2021.

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