viral marketing


: marketing designed to disseminate information (as about a new product) very rapidly by making it likely to be passed from person to person especially via electronic means

Examples of viral marketing in a Sentence

Recent Examples on the Web Playing with viral marketing before viral marketing was a thing, the team bandied ideas around., 5 Apr. 2024 There was speculation that J.J. Abrams was actually making a Godzilla movie in the early days before Cloverfield’s release during the very secretive, very viral marketing campaign, but Cloverfield is its own thing. James Grebey, Vulture, 28 Mar. 2024 Confronting such a sensitive topic in an Asian market with straightforward communication and a touch of humor resulted in viral marketing and a significant boost in product consumption. Thai Son Nguyen, Forbes, 21 Feb. 2024 This includes free publicity generated by the organization through word-of-mouth, viral marketing, public relations or organic social sharing. Cathy-Anne O'Brien, Forbes, 28 Nov. 2023 Colorful health sodas with viral marketing strategies are popping up in a grocery store near you. USA TODAY, 23 July 2023 Subscribers quickly turned to Twitter to voice confusion, and there were plenty of jokes about what some imagined must be the title of HBO's next hit series, while director James Gunn hoped this all could be some strange viral marketing for his own upcoming show. Brendan Morrow, The Week, 18 June 2021 The Airbnb post arrives as a viral marketing campaign for the Barbie movie continues to ramp up ahead of the film’s debut on July 21. Byeleanor Pringle, Fortune, 27 June 2023 There is no formula that cracks the code of viral marketing, and the reason why marketing goes viral is usually unknown. Expert Panel®, Forbes, 10 Feb. 2023

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'viral marketing.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

1989, in the meaning defined above

Time Traveler
The first known use of viral marketing was in 1989

Dictionary Entries Near viral marketing

Cite this Entry

“Viral marketing.” Dictionary, Merriam-Webster, Accessed 23 Jul. 2024.

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