viral marketing


Definition of viral marketing

: marketing designed to disseminate information (as about a new product) very rapidly by making it likely to be passed from person to person especially via electronic means

Examples of viral marketing in a Sentence

Recent Examples on the Web

So, for casual fans who want in on the reveals — or just want to marvel at the depth of HBO’s puzzle-creation — here’s a handy guide to everything Westworld’s viral marketing has revealed about the upcoming season. Bryan Bishop, The Verge, "A guide to Westworld’s viral marketing, for fans who don’t want to translate binary code," 6 Apr. 2018 But his most famous stage name, Aphex Twin, finally made a return in 2014, when a viral marketing campaign involving graffiti, dark web links, and a blimp started to give fans hints about a new album. Al Shipley, Billboard, "Worth the Wait: The 10 Best Albums That Fans Waited Over a Decade For," 29 Aug. 2019 The sunglass company owned by DeCelles just struck gold with a viral marketing video. San Diego Union-Tribune, "These six millennials in Mission Hills make millions each year — but they share a house?," 21 June 2019 The Silicon Valley startup is widely credited with helping trigger an explosion in vaping with its early viral marketing, which included paid posts and referrals by social media influencers. NBC News, "FDA warns vaping companies about using social media 'influencers'," 7 June 2019 Illustration: HBO Westworld is known for slipping elaborate story hints into its viral marketing material, giving fans an early look at upcoming plot developments. Adi Robertson, The Verge, "Westworld’s free Alexa game is like a radio drama crossed with a quiz show," 20 June 2018 The Blair Witch Project showed the value of viral marketing, and proved a compelling story and tense tone was more important than a high-gloss studio sheen. Tasha Robinson, The Verge, "The new horror film canon (and where to stream it)," 1 Nov. 2018 American towns have been renaming themselves in honor of corporate brands for longer than viral marketing has even been a thing. Ken Jennings, Condé Nast Traveler, "Mayo, Florida Was Just Renamed for a Different Condiment," 24 Sep. 2018 No question, Hollywood benefits financially from the viral marketing reach that comes from Comic-Con’s 135,000 attendees. Lori Weisberg,, "No Marvel or HBO? No big deal, San Diego Comic-Con observers say," 25 June 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'viral marketing.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of viral marketing

1989, in the meaning defined above

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Last Updated

19 Sep 2019

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The first known use of viral marketing was in 1989

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