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viral marketing

noun

: marketing designed to disseminate information (as about a new product) very rapidly by making it likely to be passed from person to person especially via electronic means

Examples of viral marketing in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Our first hypothesis: Is this some sort of bizarre attempt at a viral marketing campaign for a movie? Wesley Stenzel, Entertainment Weekly, 15 Nov. 2025 The Fyre brand has since become a symbol of viral marketing, ambition and the consequences of overpromising, with several documentaries on the ill-faced fest. Jill Goldsmith, Deadline, 16 Sep. 2025 Their feeds, spotlighting rooftop cocktails, dance parties, and sleek ship designs, serve as viral marketing for cruising, introducing the travel style to new generations of passengers. Lauren Dana Ellman, AFAR Media, 11 Sep. 2025 The language education company popped 12% following an upgrade to overweight at KeyBanc Capital Markets, which cited new products and viral marketing efforts as potential catalysts. Scott Schnipper, CNBC, 18 Aug. 2025 See All Example Sentences for viral marketing

Word History

First Known Use

1989, in the meaning defined above

Time Traveler
The first known use of viral marketing was in 1989

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Cite this Entry

“Viral marketing.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/viral%20marketing. Accessed 5 Dec. 2025.

Last Updated: - Updated example sentences
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