viral marketing


Definition of viral marketing 

: marketing designed to disseminate information (as about a new product) very rapidly by making it likely to be passed from person to person especially via electronic means

Examples of viral marketing in a Sentence

Recent Examples on the Web

American towns have been renaming themselves in honor of corporate brands for longer than viral marketing has even been a thing. Ken Jennings, Condé Nast Traveler, "Mayo, Florida Was Just Renamed for a Different Condiment," 24 Sep. 2018 No question, Hollywood benefits financially from the viral marketing reach that comes from Comic-Con’s 135,000 attendees. Lori Weisberg,, "No Marvel or HBO? No big deal, San Diego Comic-Con observers say," 25 June 2018 But hardcore fans know better — at least, the ones who have been willing to dive into the in-world websites, chatbots, and email blasts that serve as the show’s viral marketing campaign. Bryan Bishop, The Verge, "Westworld’s digital marketing is giving fans sneak peeks at the show’s biggest secrets," 24 May 2018 Another big tease from season 1 was the existence of several additional worlds, with the show’s viral marketing campaign recently revealing that Delos owns six different parks. Bryan Bishop, The Verge, "Westworld season 2: our spoiler-free review," 20 Apr. 2018 Part of that approach is not being as dependent on radio airplay -- choosing to build his brand through viral marketing and digital platforms such as Spotify -- where the label has accounted for 2.8 million streams in 2017 alone. Chuck Dauphin, Billboard, "Inside Silverado Records' Against-the-Grain Approach in Radio-Loving Nashville," 26 Mar. 2018 The movie’s viral marketing campaign was one of the first true successes of the genre. Josephine Livingstone, New Republic, "How Netflix Ruined the Cloverfield Franchise," 6 Feb. 2018 The entirety of Season 6 has yet to hit shelves on the heels of its new viral marketing campaign. Jake Woolf, GQ, "Kanye West Is Now in the Chelsea Boot Business," 1 Feb. 2018 But the most likely explanation: This is all a viral marketing campaign for Under Armour, and if the Patriots win every Dick’s Sporting Goods in the six New England states will sell out of red UA gloves by closing time Sunday night. Gary Gramling,, "How Brady and the Patriots Can Get Got, the Northeast’s Upcoming ‘Podium Gloves’ Fad, Keenum’s Playmaking Could Be the Difference," 20 Jan. 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'viral marketing.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of viral marketing

1989, in the meaning defined above

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Last Updated

14 Nov 2018

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The first known use of viral marketing was in 1989

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