viral marketing

noun

: marketing designed to disseminate information (as about a new product) very rapidly by making it likely to be passed from person to person especially via electronic means

Examples of viral marketing in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
The Pop-Tarts Bowl has successfully navigated a thin line between viral marketing and gratuitous gimmick in recent years, providing a sprinkle-laden counterexample to those who fear non-College Football Playoff bowl games will crumble in this new reality of professionalized college football. Eben Novy-Williams, Sportico.com, 27 Dec. 2025 During the now-viral marketing Zoom call, Chalamet stressed the need to have a color synonymous with Marty Supreme, similar to the strategic marketing tactic that turned Barbie into a pink pop culture phenomenon. Skyler Caruso, PEOPLE, 16 Dec. 2025 There was speculation that J.J. Abrams was actually making a Godzilla movie in the early days before Cloverfield’s release during the very secretive, very viral marketing campaign, but Cloverfield is its own thing. James Grebey, Vulture, 1 Dec. 2025 Our first hypothesis: Is this some sort of bizarre attempt at a viral marketing campaign for a movie? Wesley Stenzel, Entertainment Weekly, 15 Nov. 2025 See All Example Sentences for viral marketing

Word History

First Known Use

1989, in the meaning defined above

Time Traveler
The first known use of viral marketing was in 1989

Browse Nearby Words

Cite this Entry

“Viral marketing.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/viral%20marketing. Accessed 15 Jan. 2026.

Last Updated: - Updated example sentences
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