viral marketing


Definition of viral marketing

: marketing designed to disseminate information (as about a new product) very rapidly by making it likely to be passed from person to person especially via electronic means

Examples of viral marketing in a Sentence

Recent Examples on the Web

Illustration: HBO Westworld is known for slipping elaborate story hints into its viral marketing material, giving fans an early look at upcoming plot developments. Adi Robertson, The Verge, "Westworld’s free Alexa game is like a radio drama crossed with a quiz show," 20 June 2018 The Blair Witch Project showed the value of viral marketing, and proved a compelling story and tense tone was more important than a high-gloss studio sheen. Tasha Robinson, The Verge, "The new horror film canon (and where to stream it)," 1 Nov. 2018 American towns have been renaming themselves in honor of corporate brands for longer than viral marketing has even been a thing. Ken Jennings, Condé Nast Traveler, "Mayo, Florida Was Just Renamed for a Different Condiment," 24 Sep. 2018 No question, Hollywood benefits financially from the viral marketing reach that comes from Comic-Con’s 135,000 attendees. Lori Weisberg,, "No Marvel or HBO? No big deal, San Diego Comic-Con observers say," 25 June 2018 But hardcore fans know better — at least, the ones who have been willing to dive into the in-world websites, chatbots, and email blasts that serve as the show’s viral marketing campaign. Bryan Bishop, The Verge, "Westworld’s digital marketing is giving fans sneak peeks at the show’s biggest secrets," 24 May 2018 Another big tease from season 1 was the existence of several additional worlds, with the show’s viral marketing campaign recently revealing that Delos owns six different parks. Bryan Bishop, The Verge, "Westworld season 2: our spoiler-free review," 20 Apr. 2018 Part of that approach is not being as dependent on radio airplay -- choosing to build his brand through viral marketing and digital platforms such as Spotify -- where the label has accounted for 2.8 million streams in 2017 alone. Chuck Dauphin, Billboard, "Inside Silverado Records' Against-the-Grain Approach in Radio-Loving Nashville," 26 Mar. 2018 The movie’s viral marketing campaign was one of the first true successes of the genre. Josephine Livingstone, New Republic, "How Netflix Ruined the Cloverfield Franchise," 6 Feb. 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'viral marketing.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of viral marketing

1989, in the meaning defined above

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The first known use of viral marketing was in 1989

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to move or proceed with twists and turns

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