viral marketing

noun

Definition of viral marketing

: marketing designed to disseminate information (as about a new product) very rapidly by making it likely to be passed from person to person especially via electronic means

Examples of viral marketing in a Sentence

Recent Examples on the Web And its participants weren’t lured into some viral marketing scheme for a quick buck. Jenny Singer, Glamour, "The Real Story Behind the Viral Strip Club Voting PSA," 2 Oct. 2020 Whether or not this was a genuine slip by the Lowes, or simply some clever viral marketing, remains to be seen. Amy Mackelden, Harper's BAZAAR, "Another Episode of Tiger King Is Coming, According to Jeff Lowe," 5 Apr. 2020 Ivy Park x Adidas may be doing well, but athletic apparel industry expert Matt Powell of NDP Group says viral marketing campaigns from celebrity influencers have their limits. Chauncey Alcorn Cnn Business, CNN, "Adidas and Beyoncé will release more Ivy Park gear this year," 12 Mar. 2020 Since then, the people behind the viral marketing campaign have teased us with more billboards and social media posts, but very little clues on Jeny’s identity. cleveland, "Turns out #WHOISJENY is a radio station for millennials," 3 Jan. 2020 District of Columbia Attorney General Karl Racine announced the lawsuit Tuesday, alleging that Juul’s viral marketing contributed to the rise in vaping by teens in the district and across the United States. Matthew Perrone, SFChronicle.com, "DC joins lawsuits against Juul," 26 Nov. 2019 This is an example of the dark side of 21st-century e-commerce in which viral marketing campaigns – such as those miracle-cure ads bunched at the bottom of web pages – prey on the naivete of woke consumers. Washington Post, "The Heat Wave Is Playing Cruel Tricks on Your Wallet," 23 July 2019 Juul devices went on sale in 2015, and the company quickly propelled itself to the top of the market with a combination of high-nicotine pods, dessert and fruit flavors, and viral marketing. Washington Post, "Juul stops e-cigarette ads as teen vaping, illnesses grow," 25 Sep. 2019 Juul devices went on sale in 2015, and the company quickly propelled itself to the top of the market with a combination of high-nicotine pods, dessert and fruit flavors, and viral marketing. San Diego Union-Tribune, "Juul stops e-cigarette ads as teen vaping, illnesses grow," 25 Sep. 2019

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'viral marketing.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of viral marketing

1989, in the meaning defined above

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Time Traveler for viral marketing

Time Traveler

The first known use of viral marketing was in 1989

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Statistics for viral marketing

Last Updated

8 Oct 2020

Cite this Entry

“Viral marketing.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/viral%20marketing. Accessed 25 Oct. 2020.

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