direct marketing


Definition of direct marketing

: marketing by means of direct communication with consumers (as through catalogs and telemarketing)

Examples of direct marketing in a Sentence

Recent Examples on the Web

Data that serves no current purpose, or has been used for direct marketing, could also be on the chopping block. Fortune, "What Is GDPR? Why Privacy Is Now Stronger in EU Than U.S.," 25 May 2018 Data that serves no current purpose, or has been used for direct marketing, could also be on the chopping block. Kristy Westgard,, "In Europe They’re Giving Users Control of Their Online Data," 10 Apr. 2018 Garber adds that Fisher-Price and others should do a better job of publicizing recalls via social media and direct marketing. Stephie Grob Plante, Vox, "The Rock ’n Play was recalled after it was linked to 32 infant deaths. It’s still used at some daycares.," 8 Aug. 2019 At the time, Wunderman was a hidebound agency focused on direct marketing that Mr. Read transformed by bringing new services to the firm. Suzanne Vranica, WSJ, "WPP Veteran Mark Read Has Emerged As Leading Candidate To Succeed Martin Sorrell As CEO," 27 July 2018 According to the Silicon Valley Growth Syndicate’s website, McNutt has led 53 U.S. trade missions for internet and direct marketing abroad and has consulted with more than 50 firms worldwide. Bob Egelko,, "Woman sues former Bay Area venture capital firm for sexual harassment," 1 July 2019 Using a blend of direct marketing, social media, and word of mouth, their aim is to bring the desert animal into cities and realize the commercial value of camels. Abdi Latif Dahir, Quartz Africa, "Camel milk could be the next superfood—thanks to East Africa," 6 June 2019 More than 200 jobs will be lost as a Madison life-sciences business and a direct marketing operation in Janesville close their doors, state officials were told Tuesday. Rick Romell, Milwaukee Journal Sentinel, "More than 200 jobs to be lost as Madison, Janesville businesses close," 20 June 2018 People can also object to personal data being used for certain purposes, like direct marketing. Arielle Pardes, WIRED, "Europe's New Data Protections Will Affect You Too. Here's How.," 24 May 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'direct marketing.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of direct marketing

1961, in the meaning defined above

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Statistics for direct marketing

Last Updated

22 Sep 2019

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Time Traveler for direct marketing

The first known use of direct marketing was in 1961

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More Definitions for direct marketing

direct marketing


English Language Learners Definition of direct marketing

: a way of selling things by calling people on the telephone or mailing them advertisements or catalogs

More from Merriam-Webster on direct marketing Encyclopedia article about direct marketing

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