direct marketing

noun

Definition of direct marketing 

: marketing by means of direct communication with consumers (as through catalogs and telemarketing)

Examples of direct marketing in a Sentence

Recent Examples on the Web

More than 200 jobs will be lost as a Madison life-sciences business and a direct marketing operation in Janesville close their doors, state officials were told Tuesday. Rick Romell, Milwaukee Journal Sentinel, "More than 200 jobs to be lost as Madison, Janesville businesses close," 20 June 2018 People can also object to personal data being used for certain purposes, like direct marketing. Arielle Pardes, WIRED, "Europe's New Data Protections Will Affect You Too. Here's How.," 24 May 2018 In addition to providing a more direct marketing opportunity to consumers, McDougall said that the markets provide time for farmers to interact and learn from one another. Emily Hopkins, Indianapolis Star, "'It opened the door for us': How Indiana's farmers markets help small farmers," 29 June 2018 Straley sees direct marketing as a way for halibut fishermen in Bristol Bay to reach a larger market. Author: Isabelle Ross, Anchorage Daily News, "Bristol Bay fishermen sell halibut directly to restaurant-distributors," 25 June 2018 But Straley says that direct marketing could be a way for small fleets to double a season's profits – and not just for halibut. Author: Isabelle Ross, Anchorage Daily News, "Bristol Bay fishermen sell halibut directly to restaurant-distributors," 25 June 2018 The company got into direct marketing with its January 2014 purchase from W.W. Grainger Inc. of three brands providing equipment and supplies to niche professional markets. Rick Romell, Milwaukee Journal Sentinel, "More than 200 jobs to be lost as Madison, Janesville businesses close," 20 June 2018 The media company said total print advertising in this year’s first quarter was $56.9 million, but $18.2 million of that was direct marketing revenue, leaving newspaper print revenue of $38.7 million. Mark Glover, sacbee, "McClatchy digital ad revenue exceeds print earnings for first time. Company reports Q1 loss," 27 Apr. 2018 But as direct marketing became over-saturated, Chung shifted Cashmere’s focus to the burgeoning online space, and around 2004, became a completely digital agency. Makeda Easter, latimes.com, "How an L.A. agency became a Hollywood go-to for connecting with multicultural audiences," 18 May 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'direct marketing.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

See More

First Known Use of direct marketing

1961, in the meaning defined above

Keep scrolling for more

Learn More about direct marketing

Share direct marketing

Statistics for direct marketing

Last Updated

11 Aug 2018

Look-up Popularity

Time Traveler for direct marketing

The first known use of direct marketing was in 1961

See more words from the same year

Keep scrolling for more

More Definitions for direct marketing

direct marketing

noun

English Language Learners Definition of direct marketing

: a way of selling things by calling people on the telephone or mailing them advertisements or catalogs

More from Merriam-Webster on direct marketing

Britannica.com: Encyclopedia article about direct marketing

Comments on direct marketing

What made you want to look up direct marketing? Please tell us where you read or heard it (including the quote, if possible).

WORD OF THE DAY

the setting in which something occurs

Get Word of the Day daily email!

Test Your Vocabulary

Musical Words Quiz

  • gramophone
  • Which word describes a musical performance marked by the absence of instrumental accompaniment?
True or False

Test your knowledge - and maybe learn something along the way.

TAKE THE QUIZ
Citation

Test Your Knowledge - and learn some interesting things along the way.

TAKE THE QUIZ

Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!