direct marketing

noun

: marketing by means of direct communication with consumers (as through catalogs and telemarketing)

Examples of direct marketing in a Sentence

Recent Examples on the Web Their story is indicative of the broader shifts within the meat market, where direct marketing, technological integration, and a focus on quality and sustainability are becoming increasingly critical for brands looking to capitalize on the opportunities presented by this evolving industry. Kaleigh Moore, Forbes, 29 Feb. 2024 The one truth across all communications disciplines, from PR to advertising to direct marketing, is that quality reigns supreme. Rj Bardsley, Forbes, 12 Feb. 2024 If appropriate, these parties may engage in direct marketing or behavioral advertising. Washington Examiner, 13 Apr. 2023 The response rate looks at the number of people who actually responded to your direct marketing communication. Erin Weaver, Forbes, 2 June 2022 Some institutional gardens have specialized vocational programs to teach people skills such as landscape maintenance, horticulture and direct marketing. Emma Fox, Los Angeles Times, 25 Aug. 2023 That type of direct marketing of energy drinks to teens should be limited, said Dr. Michael Toce, associate pediatrics physician in the division of emergency medicine and medical toxicology at Boston Children’s Hospital. Maggie Scales, BostonGlobe.com, 20 July 2023 Shares of the direct marketing company plunged 50% after announcement late Friday. Irina Ivanova, CBS News, 11 Apr. 2023 Government support also includes help with the preservation of traditional crops, farmers markets, and direct marketing. Nick Roll, The Christian Science Monitor, 13 Apr. 2023

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'direct marketing.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

1961, in the meaning defined above

Time Traveler
The first known use of direct marketing was in 1961

Dictionary Entries Near direct marketing

Cite this Entry

“Direct marketing.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/direct%20marketing. Accessed 25 Apr. 2024.

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