direct marketing

noun

: marketing by means of direct communication with consumers (as through catalogs and telemarketing)

Example Sentences

Recent Examples on the Web

Government support also includes help with the preservation of traditional crops, farmers markets, and direct marketing. —Nick Roll, The Christian Science Monitor, 13 Apr. 2023

In 2023, concerns of a recession continue, and that could lead credit card issuers to become more conservative in their lending practices again, according to Jessica Duncan, director of research and insights at Competiscan, a company that tracks and analyzes direct marketing activity. —Nerdwallet, cleveland, 4 Feb. 2023

Seafood Source reports that the concept is not exclusive to the company – a Dutch company has a mussel vending machine, for example – but Farm Suzuki’s direct marketing machine quickly gained attention and was featured on the Japanese government’s Twitter. —Laine Welch | Fish Factor, Anchorage Daily News, 7 Feb. 2022

California residents are entitled once a year, free of charge, to request and obtain certain information regarding our disclosure, if any, of certain categories of personal information to third parties for their direct marketing purposes in the preceding calendar year. —Washington Post, 12 Aug. 2021

The Dallas direct marketing company founded eight years ago takes pride in having a 62-person lineup that includes Olympic medalists, former NFL players, military veterans, multilingual speakers and those who identify as LGBTQ, to name just a handful. —Cheryl Hall, Dallas News, 12 Nov. 2020

There was always a reverential tone to the campaign, both the direct marketing and the distribution campaign. —Scott Feinberg, The Hollywood Reporter, 9 Mar. 2023

Piñata combines direct marketing with management of rent collection. —Roger Valdez, Forbes, 6 Jan. 2023

The old way of working in direct marketing channels was for audience/creative and production to be treated separately. —Kris Persons, Forbes, 20 Dec. 2022

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Word History

First Known Use

1961, in the meaning defined above