direct marketing

noun

: marketing by means of direct communication with consumers (as through catalogs and telemarketing)

Examples of direct marketing in a Sentence

Recent Examples on the Web
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During her over 10-year career at the Swoosh, Kula also held roles like senior director of global consumer digital direct marketing, senior director of global member services and senior director of global brand marketing for Nike training club. Stephen Garner, Footwear News, 12 May 2026 That index would indicate which long-haul market the government should direct marketing dollars toward to help reduce emission impacts. Lea Lane, Forbes.com, 30 May 2025 And since 1995, the European Union and its member countries have allowed individuals to object to using their information for direct marketing purposes. Corey G. Johnson, ProPublica, 5 Feb. 2025 See All Example Sentences for direct marketing

Word History

First Known Use

1961, in the meaning defined above

Time Traveler
The first known use of direct marketing was in 1961

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Cite this Entry

“Direct marketing.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/direct%20marketing. Accessed 1 Jul. 2026.

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