direct marketing


Definition of direct marketing

: marketing by means of direct communication with consumers (as through catalogs and telemarketing)

Examples of direct marketing in a Sentence

Recent Examples on the Web The Expo plans to keep the show running through 2010 with monthly webinars that feature direct marketing, onboard safety drills, ocean health: reducing plastics, and Ask an Old Salt, to name a few. Anchorage Daily News, "Some ups but mostly downs for Alaska salmon permit values," 3 Nov. 2020 Elnes added that direct marketing by more fishermen also is on an upward trajectory. Anchorage Daily News, "Pandemic didn’t reduce Alaska seafood harvest, but it did hurt pricing, survey indicates," 29 Sep. 2020 And agency competitors that have their roots in traditional direct marketing finding ways to get into mail as well. Todd Nelson, Star Tribune, "New CEO plans data transformation for direct marketer IWCO Direct," 9 Aug. 2020 Carrying a smartphone and using it to shop already opens a user to some form of location tracking and direct marketing. Dave Campbell, The Denver Post, "Stadium virus prevention steers spotlight toward fan privacy," 3 June 2020 On a Saturday evening in February, Tang Bar was packed to the brim with people of all ages — all through word of mouth or without direct marketing from the restaurant. Momo Chang,, "The malatang restaurant trend hit the Bay Area. Then came the coronavirus," 26 June 2020 Nearly a quarter expect to venture into direct marketing or increase dock sales. Anchorage Daily News, "In survey, Alaska fishermen offer guidance for use of pandemic relief funds," 26 May 2020 Some of it involves direct marketing of dieting behaviors to children. Virginia Sole-smith, New York Times, "Your Baby Doesn’t Need to Go Paleo," 17 Apr. 2020 Data that serves no current purpose or has been used for direct marketing could also be on the chopping block. Stephanie Bodoni | Bloomberg, Washington Post, "Where Tech Giants Are Getting Slapped Over Privacy," 7 Feb. 2019

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'direct marketing.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of direct marketing

1961, in the meaning defined above

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Time Traveler for direct marketing

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The first known use of direct marketing was in 1961

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Statistics for direct marketing

Last Updated

18 Nov 2020

Cite this Entry

“Direct marketing.” Dictionary, Merriam-Webster, Accessed 1 Dec. 2020.

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More Definitions for direct marketing

direct marketing


English Language Learners Definition of direct marketing

: a way of selling things by calling people on the telephone or mailing them advertisements or catalogs

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