direct marketing

noun

Definition of direct marketing

: marketing by means of direct communication with consumers (as through catalogs and telemarketing)

Examples of direct marketing in a Sentence

Recent Examples on the Web

Data that serves no current purpose, or has been used for direct marketing, could also be on the chopping block. Fortune, "What Is GDPR? Why Privacy Is Now Stronger in EU Than U.S.," 25 May 2018 Data that serves no current purpose, or has been used for direct marketing, could also be on the chopping block. Kristy Westgard, Bloomberg.com, "In Europe They’re Giving Users Control of Their Online Data," 10 Apr. 2018 Garber adds that Fisher-Price and others should do a better job of publicizing recalls via social media and direct marketing. Stephie Grob Plante, Vox, "The Rock ’n Play was recalled after it was linked to 32 infant deaths. It’s still used at some daycares.," 8 Aug. 2019 At the time, Wunderman was a hidebound agency focused on direct marketing that Mr. Read transformed by bringing new services to the firm. Suzanne Vranica, WSJ, "WPP Veteran Mark Read Has Emerged As Leading Candidate To Succeed Martin Sorrell As CEO," 27 July 2018 According to the Silicon Valley Growth Syndicate’s website, McNutt has led 53 U.S. trade missions for internet and direct marketing abroad and has consulted with more than 50 firms worldwide. Bob Egelko, SFChronicle.com, "Woman sues former Bay Area venture capital firm for sexual harassment," 1 July 2019 Using a blend of direct marketing, social media, and word of mouth, their aim is to bring the desert animal into cities and realize the commercial value of camels. Abdi Latif Dahir, Quartz Africa, "Camel milk could be the next superfood—thanks to East Africa," 6 June 2019 More than 200 jobs will be lost as a Madison life-sciences business and a direct marketing operation in Janesville close their doors, state officials were told Tuesday. Rick Romell, Milwaukee Journal Sentinel, "More than 200 jobs to be lost as Madison, Janesville businesses close," 20 June 2018 People can also object to personal data being used for certain purposes, like direct marketing. Arielle Pardes, WIRED, "Europe's New Data Protections Will Affect You Too. Here's How.," 24 May 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'direct marketing.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

See More

First Known Use of direct marketing

1961, in the meaning defined above

Keep scrolling for more

Learn More about direct marketing

Statistics for direct marketing

Last Updated

22 Sep 2019

Look-up Popularity

Time Traveler for direct marketing

The first known use of direct marketing was in 1961

See more words from the same year

Keep scrolling for more

More Definitions for direct marketing

direct marketing

noun

English Language Learners Definition of direct marketing

: a way of selling things by calling people on the telephone or mailing them advertisements or catalogs

More from Merriam-Webster on direct marketing

Britannica.com: Encyclopedia article about direct marketing

Comments on direct marketing

What made you want to look up direct marketing? Please tell us where you read or heard it (including the quote, if possible).

WORD OF THE DAY

friendly or mild

Get Word of the Day daily email!

Test Your Vocabulary

Where in the World? A Quiz

  • peter bruegel tower of babel painting
  • What language does pajama come from?
Spell It

Can you spell these 10 commonly misspelled words?

TAKE THE QUIZ
Dictionary Devil

Test Your Knowledge - and learn some interesting things along the way.

TAKE THE QUIZ
Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!