direct marketing


Definition of direct marketing

: marketing by means of direct communication with consumers (as through catalogs and telemarketing)

Examples of direct marketing in a Sentence

Recent Examples on the Web When direct marketing came of age, the spending for paper and postage came from other line items. Nancy A Shenker, Forbes, 21 Oct. 2021 Content does not always have to be direct marketing. Yec, Forbes, 30 Aug. 2021 In 2021, the internet and direct marketing retail industries came under focus for ICCR members, with shareholder proposals at Amazon, Booking Holdings, and Expedia. Bhakti Mirchandani, Forbes, 28 June 2021 Red Ventures has built a culture that blends warm enthusiasm, progressive social values and the ruthless performance metrics of the direct marketing business. New York Times, 15 Aug. 2021 Acorn executives take a handmade approach to developing shows, as data on subscribers and years of direct marketing experience in home video, give them a clear picture of their consumers. Stephen Battaglio Staff Writer, Los Angeles Times, 4 Aug. 2021 Some entrepreneurs with skills in direct marketing put together a mutual fund to implement the Browne philosophy. William Baldwin, Forbes, 19 June 2021 Murray Weissman and Tony Angelotti pioneered Emmy campaigning in the late 1980s, but the phenomenon took off when VHS tape allowed networks, studios, and production companies to bring the whys and wherefores of direct marketing the membership., 7 June 2021 Ashley is the Marketing Director of, which supports the direct marketing programs for many popular U.S. brands. Ashley Jorgensen, Forbes, 27 Apr. 2021

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'direct marketing.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of direct marketing

1961, in the meaning defined above

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Time Traveler for direct marketing

Time Traveler

The first known use of direct marketing was in 1961

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Dictionary Entries Near direct marketing

direct mail

direct marketing

direct material

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Statistics for direct marketing

Last Updated

7 Nov 2021

Cite this Entry

“Direct marketing.” Dictionary, Merriam-Webster, Accessed 4 Dec. 2021.

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More Definitions for direct marketing

direct marketing


English Language Learners Definition of direct marketing

: a way of selling things by calling people on the telephone or mailing them advertisements or catalogs

More from Merriam-Webster on direct marketing Encyclopedia article about direct marketing


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