direct mail


Definition of direct mail 

: printed matter (such as circulars) prepared for soliciting business or contributions and mailed directly to individuals

Examples of direct mail in a Sentence

Recent Examples on the Web

The Human Rights Campaign’s Equality Votes PAC launched a more than $2 million campaign across eight key races spanning digital, direct mail, text and phone voter contact. Juana Summers, The Seattle Times, "Democrats’ not-so-secret plan to fight midterm malaise," 16 Oct. 2018 According to McClatchy, Harris has received help from the Working Families Party, for financial support for digital ads and direct mail. Adam Shaw, Fox News, "Democratic senator in Delaware latest to face leftist primary challenger," 6 Sep. 2018 Disclosures with the Federal Election Commission show that through June 6, Crowley spent $3.4 million, including nearly $1 million since the beginning of May, with $840,000 going for advertising, direct mail and polling. Herb Jackson, USA TODAY, "How Alexandria Ocasio-Cortez won: Ultra-liberal pitch drew first-time voters in changing district," 27 June 2018 Starting Memorial Day weekend, AFP's campaign will negatively target lawmakers who voted for the package with radio, print, digital, and direct mail ads. Fernando Ramirez, Houston Chronicle, "In a tight race, billionaire Koch brothers take aim at Beto O'Rourke," 25 May 2018 The campaign, which includes direct mail, print ads, digital ads and radio ads, is the first phase in a months-long effort to pressure lawmakers to rein in government spending. Andrew Rafferty, NBC News, "Jeff Flake 2020?," 27 May 2018 Our direct mail response rates more than doubled and every competitor followed suit. Adam Snitzer, miamiherald, "His purchase of lightbulbs was sealed with a K.I.S.S.," 11 May 2018 Since just March 1, nearly $2.2 million has been spent by outside groups -- about $1.5 million for Saccone, and about $700,000 for Lamb -- on a mix of ad production, ad placement, direct mail, and get-out-the-vote efforts. David Wright, CNN, "GOP, conservative groups have spent $10 million-plus on the PA-18 special election," 13 Mar. 2018 Blankenship launched a television, radio and direct mail ad campaign to oppose a $5 billion bond offering that would have propped up underfunded pension and disability plans for teachers, judges, and other public employees. Steven Mufson, Washington Post, "Spurned by Trump and GOP, coal baron Don Blankenship seeks a second chance in West Virginia," 22 May 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'direct mail.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of direct mail

circa 1923, in the meaning defined above

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Last Updated

16 Nov 2018

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Time Traveler for direct mail

The first known use of direct mail was circa 1923

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More Definitions for direct mail

direct mail


English Language Learners Definition of direct mail

: papers containing advertisements that are mailed directly to people's homes

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