direct mail


Definition of direct mail 

: printed matter (such as circulars) prepared for soliciting business or contributions and mailed directly to individuals

Examples of direct mail in a Sentence

Recent Examples on the Web

Since just March 1, nearly $2.2 million has been spent by outside groups -- about $1.5 million for Saccone, and about $700,000 for Lamb -- on a mix of ad production, ad placement, direct mail, and get-out-the-vote efforts. David Wright, CNN, "GOP, conservative groups have spent $10 million-plus on the PA-18 special election," 13 Mar. 2018 Blankenship launched a television, radio and direct mail ad campaign to oppose a $5 billion bond offering that would have propped up underfunded pension and disability plans for teachers, judges, and other public employees. Steven Mufson, Washington Post, "Spurned by Trump and GOP, coal baron Don Blankenship seeks a second chance in West Virginia," 22 May 2018 Communication and outreach efforts for the new program will include direct mail to users of the current programs and additional communication efforts coordinated by the city’s communication manager and the Senior Citizens Commission. Graydon Megan,, "Elmhurst committee recommends new senior and disabled ride service," 26 June 2018 Both candidates expect to have enough money to go on air with radio and television ads, in addition to traditional, lower-cost campaign strategies such as direct mail, knocking on doors and attending candidate forums and debates. Pamela Wood,, "Primary behind them, Schuh and Pittman focus on matchup in county executive race," 6 July 2018 In her position, Kniffin’s concentration on direct mail solicitations, in addition to her appeals to foundations, won her a national award from Feeding America for the best fundraising campaign. Anne M. Hamilton,, "Extraordinary Life: A Passion For Women's Rights, Social Justice," 1 July 2018 Trone’s campaign spent more than $2.5 million on television ads, more than $600,000 on digital advertising and $175,000 on direct mail in the 10-week reporting period. Paul Schwartzman, Washington Post, "Trone pours another $5 million into race to succeed Delaney in Maryland," 15 June 2018 The Baltimore County Votes Political Action Committee spent nearly $32,000 on direct mail Friday. Pamela Wood,, "Super PAC spends $32K on Baltimore County executive candidate Vicki Almond," 18 June 2018 That has huge implications, because most data shows that email marketing is much more effective than display ads, social media campaigns, or even physical direct mail. David Z. Morris, Fortune, "Europe's New Data Rules Are Gutting Email Marketing Everywhere," 16 June 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'direct mail.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of direct mail

circa 1923, in the meaning defined above

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Last Updated

21 Sep 2018

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Time Traveler for direct mail

The first known use of direct mail was circa 1923

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More Definitions for direct mail

direct mail


English Language Learners Definition of direct mail

: papers containing advertisements that are mailed directly to people's homes

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