direct mail


Definition of direct mail

: printed matter (such as circulars) prepared for soliciting business or contributions and mailed directly to individuals

Examples of direct mail in a Sentence

Recent Examples on the Web

Without bricks-and-mortar branches, the bank spends heavily on direct mail and paid referrals to bring in customers. Peter Rudegeair, WSJ, "Apple, Goldman Sachs Team Up on Credit Card Paired With iPhone," 21 Feb. 2019 Technology spending cracked $1 billion for the first time, head count rose 9%, and marketing costs rose 26% to pay for television ads, branding and direct mail used to bring in new retail customers and burnish Goldman’s Main Street image. Liz Hoffman, WSJ, "Goldman’s M&A Bankers Shine, Traders Stumble as Malaysian Scandal Looms," 16 Jan. 2019 The group plans to use its money on direct mail and digital ads promoting its view of how the tax law passed by Republicans last December is benefiting voters there. Kristina Peterson, WSJ, "Heritage Action Advocacy Group Shifts to Bolstering GOP Candidates," 17 July 2018 Separately, White House general counsel Don McGahn, who was Trump’s campaign counsel, also pressed Gates to explain how the campaign spent $730,000 on an obscure and recently created direct mail firm, Left Hand Enterprises. Jeff Horwitz, The Seattle Times, "Gates testimony dredges up Trump inaugural spending mystery," 13 Aug. 2018 Opposition research and hard-edge direct mail pieces are flying between candidates, too, some of them tinged with accusations of #metoo impropriety. Jonathan Martin, New York Times, "Democrats Go All-Out to Avoid Disaster in California House Races," 26 May 2018 The Human Rights Campaign’s Equality Votes PAC launched a more than $2 million campaign across eight key races spanning digital, direct mail, text and phone voter contact. Juana Summers, The Seattle Times, "Democrats’ not-so-secret plan to fight midterm malaise," 16 Oct. 2018 According to McClatchy, Harris has received help from the Working Families Party, for financial support for digital ads and direct mail. Adam Shaw, Fox News, "Democratic senator in Delaware latest to face leftist primary challenger," 6 Sep. 2018 Disclosures with the Federal Election Commission show that through June 6, Crowley spent $3.4 million, including nearly $1 million since the beginning of May, with $840,000 going for advertising, direct mail and polling. Herb Jackson, USA TODAY, "How Alexandria Ocasio-Cortez won: Ultra-liberal pitch drew first-time voters in changing district," 27 June 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'direct mail.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of direct mail

circa 1923, in the meaning defined above

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Statistics for direct mail

Last Updated

6 Apr 2019

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Time Traveler for direct mail

The first known use of direct mail was circa 1923

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More Definitions for direct mail

direct mail


English Language Learners Definition of direct mail

: papers containing advertisements that are mailed directly to people's homes

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Rhyming Dictionary: Words that rhyme with direct mail

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a secret plot to overthrow a government

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