direct mail


: printed matter (such as circulars) prepared for soliciting business or contributions and mailed directly to individuals

Examples of direct mail in a Sentence

Recent Examples on the Web Engaging Through Multiple Channels Businesses are realizing the value of engaging through multiple channels (and senses) to create a more authentic and impactful customer experience that combines the reach capabilities of digital channels with the targeting and sensory experience of direct mail. Expert Panel®, Forbes, 28 Feb. 2024 The development is transformative for donor acquisition programs, as nonprofits are increasingly engaging prospective donors through an omnichannel approach: by email, as well as direct mail, social media, and other channels. Fort Worth Star-Telegram, 21 Feb. 2024 DeSantis' campaign says his cash on hand is not impacted by the $1 million in payments still due to vendors for direct mail services. CBS News, 16 Oct. 2023 Her comments came after the real estate industry launched a six-figure digital and direct mail campaign opposing rent control, and a landlord trade group sued the city for documents related to the policy. Emma Platoff,, 3 Mar. 2023 Mostly, our fundraising is conducted online and through direct mail. Dallas News, 19 Sep. 2023 The complaint also claims that a direct mail piece sent out by Progress Rhode Island on Aug. 8 includes a photo from a photo shoot organized and paid for by Regunberg’s campaign. Steph MacHado,, 18 Aug. 2023 The Gara campaign spent more than $120,000 on direct mail, nearly $80,000 on television advertising, and $60,000 on social media advertising. Marc Lester, Anchorage Daily News, 3 Nov. 2022 The pair, practicing a profession then in its infancy, used direct mail to trash Sinclair (Anish Jethmalani) in a political blitzkrieg of an intensity that California voters had never before seen. Chris Jones, Chicago Tribune, 12 Aug. 2022

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'direct mail.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

circa 1923, in the meaning defined above

Time Traveler
The first known use of direct mail was circa 1923

Dictionary Entries Near direct mail

Cite this Entry

“Direct mail.” Dictionary, Merriam-Webster, Accessed 25 Apr. 2024.

More from Merriam-Webster on direct mail

Last Updated: - Updated example sentences
Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!