premarketing

adjective pre·mar·ket·ing \ (ˌ)prē-ˈmär-kə-tiŋ \
variants: or pre-marketing

Definition of premarketing

: occurring or done before a product is marketed : premarket 1
  • premarketing testing
  • premarketing clinical trials

First Known Use of premarketing

1950

in the meaning defined above

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