marketing

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noun mar·ket·ing \ ˈmär-kə-tiŋ \

Definition of marketing

1 a :the act or process of selling or purchasing in a market

did most of her marketing in local stores

b :the process or technique of promoting, selling, and distributing a product or service

New automobiles are the subject of intense marketing.

2 :an aggregate (see ³aggregate 1) of functions involved in moving goods from producer to consumer

The company will increase its budget for marketing.

See marketing defined for English-language learners

Examples of marketing in a Sentence

The company will increase its budget for marketing.
She has a job in marketing.
She runs the company's marketing department.

Recent Examples of marketing from the Web

Abby Widger, a sophomore at Mercyhurst University studying business marketing and fashion merchandising, is doing just that — making her second year of college living space her own (with a few personalized touches).

— katelyn chef, Teen Vogue, "Nautical-Themed Dorm Decor," 28 Aug. 2017
Columnist Philip Potempa has published three cookbooks and is the director of marketing at Theatre at the Center.

— philip potempa, Post-Tribune, "Century celebration for funny friend Phyllis Diller," 25 Aug. 2017
Cooper has been with Groupon since 2010 and previously held marketing and leadership positions at Orbitz and optionsXpress, the company said.

— blue sky staff, chicagotribune.com, "Groupon lays off 130 customer-service employees," 24 Aug. 2017
Then a female marketing executive turned things around by pitching the cereal as a time-saver for a growing class of Japanese consumers just like her: working mothers.

— lisa du, Bloomberg.com, "Granola Boom Proves Japan's Working Women Are Good for Business," 20 Aug. 2017
Bushwick’s plotline about Texan rage against the North is uncomfortably timely, to the point where Milott and Murnion had to change the film’s marketing so as to be more sensitive to the nation’s mood.

— yohana desta, HWD, "New York Is Under Apocalyptic Siege in This Exclusive Bushwick Clip," 18 Aug. 2017
In a conference call, Blue Apron executives warned that the second half will be even worse than the first as the company spends heavily on automating its fulfillment centers and continues to pull back marketing.

— jing cao, The Seattle Times, "Blue Apron stock tumbles on disappointing earnings report," 10 Aug. 2017
Cheetos fans who have created their own Cheetos creations and shared recipes online – Cheetos sushi rolls and Cheetos bagels among them – inspired the restaurant, Ryan Matiyow, senior director of marketing of Frito-Lay, told CNN.

— lisa gutierrez, kansascity, "Pop-up restaurant will feature an all-Cheetos menu cooked up by a celebrity chef," 9 Aug. 2017
The university is adding sports teams to attract more men, including men’s track and field this fall, and men are disproportionately represented in the promotional photos on its website and marketing materials.

— jon marcus, The Atlantic, "Why Men Are the New College Minority," 8 Aug. 2017

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'marketing.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

First Known Use of marketing

1561

Other Business Terms

amortize, caveat emptor, clearinghouse, divest, due diligence, emolument, green-collar, marque, overhead, perquisite

MARKETING Defined for English Language Learners

marketing

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noun

Definition of marketing for English Language Learners

: the activities that are involved in making people aware of a company's products, making sure that the products are available to be bought, etc.

Learn More about marketing

Spanish Central: Translation of marketing Nglish: Translation of marketing for Spanish speakers Britannica English: Translation of marketing for Arabic speakers Britannica.com: Encyclopedia article about marketing

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marketing

Definition of marketing

Examples of marketing in a Sentence

Recent Examples of marketing from the Web

First Known Use of marketing

Other Business Terms

MARKETING Defined for English Language Learners

marketing

Definition of marketing for English Language Learners

Learn More about marketing

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