marketing

noun

mar·​ket·​ing ˈmär-kə-tiŋ 

1

a

: the act or process of selling or purchasing in a market

did most of her marketing in local stores

b

: the process or technique of promoting, selling, and distributing a product or service

New automobiles are the subject of intense marketing.

2

: an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer

The company will increase its budget for marketing.

Examples of marketing in a Sentence

The company will increase its budget for marketing.

She has a job in marketing.

She runs the company's marketing department.

Recent Examples on the Web

This position will create and manage marketing campaigns to reach the right audience and improve engagement. —Sacbee.com, 6 Feb. 2026

Influencer marketing is now emerging as one of the next battlegrounds for users in the AI boom. —Zach Vallese, CNBC, 6 Feb. 2026

Sunlight The string of hearts plant thrives in medium to bright indirect light, says Amanda Rodriguez, plant expert and the marketing and graphic design lead at the Plant Stand. —Sj McShane, Martha Stewart, 6 Feb. 2026

Ashlee Conour is the marketing specialist at Naperville Public Library. —Ashlee Conour, Chicago Tribune, 6 Feb. 2026

Word History

First Known Use

1561, in the meaning defined at sense 1a

Phrases Containing marketing

• direct marketing
• marketing ploy
• marketing research
• multilevel marketing
• pre-marketing
• viral marketing

Rhymes for marketing

• telemarketing