marketing

noun

mar·​ket·​ing ˈmär-kə-tiŋ 

1

a

: the act or process of selling or purchasing in a market

did most of her marketing in local stores

b

: the process or technique of promoting, selling, and distributing a product or service

New automobiles are the subject of intense marketing.

2

: an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer

The company will increase its budget for marketing.

Examples of marketing in a Sentence

The company will increase its budget for marketing.

She has a job in marketing.

She runs the company's marketing department.

Recent Examples on the Web

Alternative channels like direct sales have made beauty more accessible through Avon and others, but the rise of e-commerce and digital marketing is really reshaping consumer behavior and opening up new avenues for the industry. —Dean Debiase, Forbes.com, 17 Aug. 2025

Some of them are related to her new communications degree, like for social media or marketing jobs. —Jennifer Liu, CNBC, 17 Aug. 2025

By partnering with a behavioral marketing firm, BHG is utilizing tools like biometric testing, emotional responsive tracking, and archetype analysis to evaluate how people subconsciously respond to brand messages, packaging, and environments. —Lyssanoel Frater, USA Today, 15 Aug. 2025

But in 1920, that all changed when Edward Clarke and Elizabeth Tyler (marketing experts and morality hypocrites) were taken on. —Jody Mamone, Hartford Courant, 15 Aug. 2025

Word History

First Known Use

1561, in the meaning defined at sense 1a

Phrases Containing marketing

• direct marketing
• marketing ploy
• marketing research
• multilevel marketing
• pre-marketing
• viral marketing

Rhymes for marketing

• telemarketing