mar·​ket·​ing | \ ˈmär-kə-tiŋ How to pronounce marketing (audio) \

Definition of marketing

1a : the act or process of selling or purchasing in a market did most of her marketing in local stores
b : the process or technique of promoting, selling, and distributing a product or service New automobiles are the subject of intense marketing.
2 : an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer The company will increase its budget for marketing.

Examples of marketing in a Sentence

The company will increase its budget for marketing. She has a job in marketing. She runs the company's marketing department.
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Recent Examples on the Web Christine Buggy, vice president of marketing at Travelex Insurance, says more of her customers are taking advantage of the company's travel assistance services. Christopher Elliott, USA TODAY, "Travelers want a safe bet for their next trip. Is that even possible?," 26 Feb. 2021 Beyond offering top-tier amenities, Costa Vista comes with total connectivity, said Nate Philippsen, who is vice president of marketing for Sun Communities. San Diego Union-Tribune, "This resort might change the way you think about RV parks — and the coast of Chula Vista," 24 Feb. 2021 Heidrick & Struggles promoted Lia Randazzo, global practice director for CEO and board, to director of global marketing. Fortune, "The all-male board is almost dead among major U.S. IPOs," 23 Feb. 2021 Not necessarily, according to a new paper from Vanessa Patrick, associate dean for research and professor of marketing at the University of Houston’s C.T. Bauer College of Business. Heidi Mitchell, WSJ, "How a Model’s Eye Gaze Can Make an Ad More Effective," 19 Feb. 2021 Meghann Wright has been hired as director of marketing. Chris Eggertsen, Billboard, "Executive Turntable: WMG Beefs Up Catalog Team, Industry Vet Boards Looped," 19 Feb. 2021 The initial program, which ran through Nov. 15, saw 42 restaurants participate, said Brian DeNeve, city Department of Public Works marketing and communications officer. Tom Daykin, Milwaukee Journal Sentinel, "Milwaukee's street dining to be extended again. And the city considers other ways for streets to host more than just cars," 18 Feb. 2021 Nailya Ordabayeva, an associate professor of marketing at Boston College, says the particular neighborhoods Dunkin’ focuses on are key to its success. Angela Lashbrook,, "Gotta Have My Dunkies: Meet Fast Food’s Friendliest Fandom," 11 Feb. 2021 Jean-Marc Berns, the label’s head of marketing, said the cause was complications of renal failure. New York Times, "Eva Coutaz, a Record Label Force for Quality, Dies at 77," 4 Feb. 2021

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'marketing.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of marketing

1561, in the meaning defined at sense 1a

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Time Traveler for marketing

Time Traveler

The first known use of marketing was in 1561

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Statistics for marketing

Last Updated

2 Mar 2021

Cite this Entry

“Marketing.” Dictionary, Merriam-Webster, Accessed 3 Mar. 2021.

Style: MLA
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English Language Learners Definition of marketing

: the activities that are involved in making people aware of a company's products, making sure that the products are available to be bought, etc.

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