marketing

noun

mar·​ket·​ing ˈmär-kə-tiŋ 

1

a

: the act or process of selling or purchasing in a market

did most of her marketing in local stores

b

: the process or technique of promoting, selling, and distributing a product or service

New automobiles are the subject of intense marketing.

2

: an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer

The company will increase its budget for marketing.

Examples of marketing in a Sentence

The company will increase its budget for marketing.

She has a job in marketing.

She runs the company's marketing department.

Recent Examples on the Web

More interesting than the ad spends, though, is the grassroots marketing campaign being directed by Melania’s own staff out of the first lady’s Mar-a-Lago and New York headquarters. —Benjamin Svetkey, HollywoodReporter, 30 Jan. 2026

The first couple walked the red carpet, which was made black to match the film's black-and-white marketing aesthetic, on Thursday evening before the film is set to be screened for an exclusive audience. —Paloma Chavez, PEOPLE, 30 Jan. 2026

This is a fresh pile of marketing manure. —Jay Adkisson, Forbes.com, 30 Jan. 2026

Additional judges included Boll & Branch’s cofounder Missy Tannen, chief creative officer Kristen Deyko and vice president of brand marketing Danielle Sih. —Emily Mercer, Footwear News, 30 Jan. 2026

Word History

First Known Use

1561, in the meaning defined at sense 1a

Phrases Containing marketing

• direct marketing
• marketing ploy
• marketing research
• multilevel marketing
• pre-marketing
• viral marketing

Rhymes for marketing

• telemarketing