marketing

noun

mar·​ket·​ing ˈmär-kə-tiŋ 

1

a

: the act or process of selling or purchasing in a market

did most of her marketing in local stores

b

: the process or technique of promoting, selling, and distributing a product or service

New automobiles are the subject of intense marketing.

2

: an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer

The company will increase its budget for marketing.

Examples of marketing in a Sentence

The company will increase its budget for marketing.

She has a job in marketing.

She runs the company's marketing department.

Recent Examples on the Web

The firm has named Maggie Williams Dryden vice president and global head of marketing. —Arthur Zaczkiewicz, WWD, 22 July 2024

Although many governments and industries have taken steps to prevent this type of attack, hacking isn’t going to dissipate over time, said Steve Garrison, senior vice president of marketing at Stellar Cyber, a cybersecurity firm. —Summer Lin, Los Angeles Times, 22 July 2024

Much like with television rights, the IOC had no marketing strategy. —Les Carpenter, Washington Post, 21 July 2024

By analyzing shopping patterns, foot traffic data, and regional demographics, Rohit's system enabled retail chains to tailor their marketing strategies and inventory management to specific locations. —Brianna Kamienski, USA TODAY, 20 July 2024

Word History

First Known Use

1561, in the meaning defined at sense 1a

Phrases Containing marketing

• direct marketing
• marketing ploy
• marketing research
• multilevel marketing
• pre-marketing
• viral marketing