marketing

noun

mar·​ket·​ing ˈmär-kə-tiŋ 

1

a

: the act or process of selling or purchasing in a market

did most of her marketing in local stores

b

: the process or technique of promoting, selling, and distributing a product or service

New automobiles are the subject of intense marketing.

2

: an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer

The company will increase its budget for marketing.

Examples of marketing in a Sentence

The company will increase its budget for marketing.

She has a job in marketing.

She runs the company's marketing department.

Recent Examples on the Web

Millennials, resolute in their fatigue, are less swayed by surface-level marketing and more attuned to what actually makes work sustainable. —Jasmine Browley, Forbes.com, 23 Jan. 2026

Sarah is a graduate of Ball State University and holds degrees in public relations and marketing. —Literary Hub, 23 Jan. 2026

The project’s access to a high-profile culinary figure gives it a clear marketing hook for international buyers. —Emiliano De Pablos, Variety, 23 Jan. 2026

One analysis from the Brookings Institution, for example, found that automation was at least two or three times more likely to affect starting roles such as marketing analysts, sales representatives or graphic designers compared to their managerial counterparts. —Tristan Bove, Fortune, 23 Jan. 2026

Word History

First Known Use

1561, in the meaning defined at sense 1a

Phrases Containing marketing

• direct marketing
• marketing ploy
• marketing research
• multilevel marketing
• pre-marketing
• viral marketing

Rhymes for marketing

• telemarketing