mar·ket·ing | \ˈmär-kə-tiŋ \

Definition of marketing 

1a : the act or process of selling or purchasing in a market did most of her marketing in local stores

b : the process or technique of promoting, selling, and distributing a product or service New automobiles are the subject of intense marketing.

2 : an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer The company will increase its budget for marketing.

Examples of marketing in a Sentence

The company will increase its budget for marketing. She has a job in marketing. She runs the company's marketing department.
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Recent Examples on the Web

As for the loss of 105 seats, Pennsylvania Ballet marketing manager Jonathan Stiles said the company isn’t worried. Peter Dobrin,, "Academy of Music is replacing its lumpy old seats - and, no, you're not getting cup holders," 12 July 2018 Today in misguided marketing: MGM had unveiled a collection of wine inspired by the Hulu show The Handmaid’s Tale only to endure swift social media backlash. Claire Zillman, Fortune, "Oprah Winfrey Empire, Angela Merkel, Paternity Leave: Broadsheet July 12th," 12 July 2018 The first hurdle was to find the right contact in Thailand, said Luca Gamberini, the company’s marketing manager. Bradley J. Fikes,, "Diving masks from San Marcos company helped rescue of Thai boys from cave," 11 July 2018 Oconomowoc Area School District communications and marketing manager Jennifer Holland said the projects will be ready by the start of the new school year. Alec Johnson, Milwaukee Journal Sentinel, "New addition to Ixonia Elementary School should be ready for the upcoming school year," 9 July 2018 Kenyan exports of the fruit have climbed from nearly 39,000 tons in 2015 to about 47,000 tons in 2016, worth around $52 million, said James Weru, marketing manager at Fair Trade Enterprises Limited, a fresh produce exporter. Caroline Wambui, The Christian Science Monitor, "Kenyan farmers swap coffee for avocados to tap into global boom," 6 July 2018 Imparfaite was founded by best friends Ariane de Béchade and Camille Gabbi, the former of whom previously worked as a product manager for Lanvin and the latter as a sales and marketing manager for L’Oreal. Brooke Bobb, Vogue, "This Is Where All of the Coolest French Girls Get Their Vintage Fashion," 2 July 2018 Stephen Young, the company’s marketing manager, said many U.S. customers were unwilling to place orders or engage in long-term deals. Kim Mackrael, WSJ, "Canadian Industry Warns of Dire Times Amid Tariffs," 26 June 2018 Eventually she was promoted to national media publicity and marketing manager. Justino Aguila, Billboard, "TV Vet Clara Pablo Joins Walter Kolm Entertainment as SVP Marketing," 21 June 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'marketing.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of marketing

1561, in the meaning defined at sense 1a

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Phrases Related to marketing

marketing ploy

Statistics for marketing

Last Updated

2 Oct 2018

Look-up Popularity

Time Traveler for marketing

The first known use of marketing was in 1561

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English Language Learners Definition of marketing

: the activities that are involved in making people aware of a company's products, making sure that the products are available to be bought, etc.

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More from Merriam-Webster on marketing

Spanish Central: Translation of marketing

Nglish: Translation of marketing for Spanish Speakers

Britannica English: Translation of marketing for Arabic Speakers Encyclopedia article about marketing

Comments on marketing

What made you want to look up marketing? Please tell us where you read or heard it (including the quote, if possible).


evasion of direct action or statement

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