marketing

noun

mar·​ket·​ing ˈmär-kə-tiŋ 

1

a

: the act or process of selling or purchasing in a market

did most of her marketing in local stores

b

: the process or technique of promoting, selling, and distributing a product or service

New automobiles are the subject of intense marketing.

2

: an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer

The company will increase its budget for marketing.

Examples of marketing in a Sentence

The company will increase its budget for marketing.

She has a job in marketing.

She runs the company's marketing department.

Recent Examples on the Web

Several class action lawsuits were filed in 2025 that claim Endurance that allege deceptive marketing, claim denials and breaches of their contract. —Alora Bopray, USA Today, 8 Dec. 2025

Brooke graduated from Ohio University in 2019 with a degree in marketing, management information systems and business analytics. —Sydni Ellis, PEOPLE, 8 Dec. 2025

Targeted by power struggles, chavista disputes, and lack of investment, PDVSA, the company that controls oil production and marketing, collapsed. —Inés Capdevila, CNN Money, 7 Dec. 2025

The senator’s recommendations focus on reforms to ease regulatory burdens, increase subsidies for wildfire insurance coverage, encourage marketing campaigns to promote California wine to young consumers, and provide grants to counter tariffs. —Mike Desimone, Robb Report, 7 Dec. 2025

Word History

First Known Use

1561, in the meaning defined at sense 1a

Phrases Containing marketing

• direct marketing
• marketing ploy
• marketing research
• multilevel marketing
• pre-marketing
• viral marketing

Rhymes for marketing

• telemarketing