marketing

1 of 2

noun

mar·​ket·​ing ˈmär-kə-tiŋ 

1

a

: the act or process of selling or purchasing in a market

did most of her marketing in local stores

b

: the process or technique of promoting, selling, and distributing a product or service

New automobiles are the subject of intense marketing.

2

: an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer

The company will increase its budget for marketing.

marketing

2 of 2

present participle of market entry 2

Examples of marketing in a Sentence

Noun

The company will increase its budget for marketing.

She has a job in marketing.

She runs the company's marketing department.

Recent Examples on the Web

Noun

Universal barely gave it any kind of marketing push, and the film came and went from theaters in a matter of days. — Jim Hemphill, IndieWire, 29 Sep. 2026

The Tkachuk bothers have united in Florida, which could give the league a marketing opportunity that breaks through to more casual sports fans who don’t follow the NHL on a regular basis. — Scott Soshnick, Sportico.com, 29 Sep. 2026

The network treated young female viewers as a powerful audience, using marketing that spoke to them and developing series that confronted real issues. — Whitney Friedlander, Los Angeles Times, 29 Sep. 2026

The Filmmaker Leadership Council provides feedback and recommendations on pressing issues facing exhibition today—including consolidation, windows, the promotion and marketing of the cinematic experience, and highlighting innovation and technology. — Anthony D'alessandro, Deadline, 29 Sep. 2026

Word History

First Known Use

Noun

1561, in the meaning defined at sense 1a

Phrases Containing marketing

• affiliate marketing
• direct marketing
• marketing ploy
• marketing research
• multi-level marketing
• pre-marketing
• viral marketing

Rhymes for marketing

• telemarketing