marketing

noun

mar·​ket·​ing ˈmär-kə-tiŋ 

1

a

: the act or process of selling or purchasing in a market

did most of her marketing in local stores

b

: the process or technique of promoting, selling, and distributing a product or service

New automobiles are the subject of intense marketing.

2

: an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer

The company will increase its budget for marketing.

Examples of marketing in a Sentence

The company will increase its budget for marketing.

She has a job in marketing.

She runs the company's marketing department.

Recent Examples on the Web

The Social Security Administration will continue to issue retirement and disability benefits, but will furlough 12% of its staff and pause marketing campaigns, according to the agency’s shutdown plan. —Natalie Neysa Alund, USA Today, 7 Oct. 2025

The post-graduate educational initiative kicks off in January with yearlong academic courses across management, innovation, sustainability, production, finance, e-commerce, communication and marketing held at Accademia Costume & Moda’s Milan campus. —Martino Carrera, Footwear News, 6 Oct. 2025

Financial promotion rules prevent inappropriate marketing to unsuitable investors. —Boaz Sobrado, Forbes.com, 6 Oct. 2025

In a separate letter to BNSF customers on Monday, executive vice president and chief marketing officer Tom Williams highlighted concerns about possible service disruptions. —Glenn Taylor, Sourcing Journal, 6 Oct. 2025

Word History

First Known Use

1561, in the meaning defined at sense 1a

Phrases Containing marketing

• direct marketing
• marketing ploy
• marketing research
• multilevel marketing
• pre-marketing
• viral marketing

Rhymes for marketing

• telemarketing