mar·​ket·​ing | \ ˈmär-kə-tiŋ How to pronounce marketing (audio) \

Definition of marketing

1a : the act or process of selling or purchasing in a market did most of her marketing in local stores
b : the process or technique of promoting, selling, and distributing a product or service New automobiles are the subject of intense marketing.
2 : an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer The company will increase its budget for marketing.

Examples of marketing in a Sentence

The company will increase its budget for marketing. She has a job in marketing. She runs the company's marketing department.
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Recent Examples on the Web Jill Feldman is vice president of marketing and came to Penney with more than 15 years of experience that includes e-commerce and buying. Maria Halkias, Dallas News, "J.C. Penney CEO Jill Soltau brings in more outside talent to round out executive team," 3 Feb. 2020 Aren’t these the same arguments that could be used against any form of marketing? Ritoban Mukherjee, Quartz, "Don’t panic, but companies are harvesting data straight from your brain," 30 Jan. 2020 Jeff Bassett, Footprint's senior vice president of marketing, said the company only uses food-safe chemicals in their products. Amanda Morris, azcentral, "Arizona company fights plastic pollution at Super Bowl LIV with eco-friendly alternatives," 29 Jan. 2020 Barbara Kahn, a professor of marketing at the Wharton School in Philadelphia, says of the two companies. Phil Wahba, Fortune, "What Walmart and Target need to do to stay on top in a reshaped retail world," 29 Jan. 2020 Steve Reyntjens, Thermo Fisher’s director of product marketing for cryo-EM, says the company is not resting on its laurels. Eric Hand, Science | AAAS, "‘We need a people’s cryo-EM.’ Scientists hope to bring revolutionary microscope to the masses," 23 Jan. 2020 On the other hand, the demonstrations of the products were remarkably matter-of-fact, not much more titillating than listening to a marketing rep explain how a dongle could be used to connect a laptop to a 4K display. Lauren Goode, Wired, "Sex-Tech Companies Are Having More Fun Than the Rest of Us at CES," 8 Jan. 2020 Schwefel became the director of marketing for First Bank Financial Centre in Oconomowoc in 2005, then a brand manager after getting married and having two daughters. Hannah Kirby, Milwaukee Journal Sentinel, "After 5 years of making perfumes out of a home apothecary, this Oconomowoc woman is taking her products national," 2 Jan. 2020 Seen in this light, Amazon's English and Champions League soccer deals look less like a strategic shift and more like a clever bit of spot marketing. Scott Roxborough, The Hollywood Reporter, "Is Streaming the Future for International Sports Rights?," 24 Dec. 2019

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'marketing.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of marketing

1561, in the meaning defined at sense 1a

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Time Traveler for marketing

Time Traveler

The first known use of marketing was in 1561

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Statistics for marketing

Last Updated

6 Feb 2020

Cite this Entry

“Marketing.” Dictionary, Merriam-Webster, Accessed 17 Feb. 2020.

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How to pronounce marketing (audio)

English Language Learners Definition of marketing

: the activities that are involved in making people aware of a company's products, making sure that the products are available to be bought, etc.

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