marketing

noun

mar·​ket·​ing ˈmär-kə-tiŋ 

1

a

: the act or process of selling or purchasing in a market

did most of her marketing in local stores

b

: the process or technique of promoting, selling, and distributing a product or service

New automobiles are the subject of intense marketing.

2

: an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer

The company will increase its budget for marketing.

Examples of marketing in a Sentence

The company will increase its budget for marketing.

She has a job in marketing.

She runs the company's marketing department.

Recent Examples on the Web

Despite no marketing campaign and minimal promotion, annual ridership rose by 73 percent on the shuttle from 2022 to 2023 — 75,680 passenger trips in 2022 versus 130,912 passenger trips in 2023. —David Garrick, San Diego Union-Tribune, 28 Apr. 2024

Vicky Free, a former BET executive who became the first female global head of marketing and first Black woman in that role at Adidas, stayed for two years. —Lila MacLellan, Fortune, 26 Apr. 2024

Word History

First Known Use

1561, in the meaning defined at sense 1a

Phrases Containing marketing

• direct marketing
• marketing ploy
• marketing research
• multilevel marketing
• pre-marketing
• viral marketing