marketing

noun

mar·​ket·​ing ˈmär-kə-tiŋ 

1

a

: the act or process of selling or purchasing in a market

did most of her marketing in local stores

b

: the process or technique of promoting, selling, and distributing a product or service

New automobiles are the subject of intense marketing.

2

: an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer

The company will increase its budget for marketing.

Examples of marketing in a Sentence

The company will increase its budget for marketing.

She has a job in marketing.

She runs the company's marketing department.

Recent Examples on the Web

For decades, pharmaceutical marketing focused on physicians by advertising in medical journals, visits by sales representatives and providing free samples. —Anna Chorniy, The Conversation, 27 Feb. 2026

The Spyglass co-production was put into motion by the previous Paramount Brian Robbins administration, however, the current admin under marketing czar Josh Goldstine takes the win for the franchise opening record. —Anthony D'alessandro, Deadline, 27 Feb. 2026

Despite the marketing, buyers generally needed thousands of dollars or euros on hand for renovations, since most of the properties were dilapidated or had been abandoned for years. —Celia Fernandez, CNBC, 27 Feb. 2026

Here, Lauren Houser, vice president of marketing at cleaning solutions company Zep in Atlanta, Georgia, highlights six common hacks that really aren't all they're cracked up to be. —Sarah Lyon, Southern Living, 27 Feb. 2026

Word History

First Known Use

1561, in the meaning defined at sense 1a

Phrases Containing marketing

• direct marketing
• marketing ploy
• marketing research
• multilevel marketing
• pre-marketing
• viral marketing

Rhymes for marketing

• telemarketing