marketing ploy

noun

: something that people who are selling a product use to make people want to buy the product

Examples of marketing ploy in a Sentence

Recent Examples on the Web

The belief from those people is that the couple, and especially Markle, are using the visit as a marketing ploy. — Stylecaster Editors, StyleCaster, 28 June 2026

Noah Greenberg is posting them all—and the engagement is, by his own admission, a marketing ploy. — Jim Edwards, Fortune, 10 June 2026

The collaboration—which is just the latest between the automaker and the studio’s parent company, Disney—is meant to be more than just a glitzy marketing ploy. — Bryan Hood, Robb Report, 9 June 2026

Gutierrez’s agent missed a great marketing ploy. — Chuck Murr, Forbes.com, 14 May 2026

And while some industry experts have questioned whether Anthropic’s claims of too-powerful AI technology were a marketing ploy, even some of the company’s sharpest critics have suggested that Mythos might represent a further advancement in AI. — Josh Boak, Los Angeles Times, 17 Apr. 2026

Ultimately, even if the most fantastical dreams of recursive self-improvement turn out to be little more than a marketing ploy, marginal improvements in automating research are likely to further accelerate the pace of AI development. — Matteo Wong, The Atlantic, 3 Apr. 2026

But the latest release from Shudder and Independent Film Company — a witchy satire starring Lili Reinhart, Victoria Pedretti, Lola Tung, and Alexandra Shipp, set inside an ethereal Texas shopping mall — just fell prey to a familiar marketing ploy. — Alison Foreman, IndieWire, 31 Mar. 2026

But the doubling-weight claim is likely bogus, a marketing ploy. — Scott Lafee, San Diego Union-Tribune, 17 Mar. 2026

Rhymes for marketing ploy

• ahoy
• alloy
• annoy
• carboy
• convoy
• cowboy
• decoy
• deploy
• destroy
• employ
• employe
• enjoy