marketing ploy


: something that people who are selling a product use to make people want to buy the product

Examples of marketing ploy in a Sentence

Recent Examples on the Web Powell also said that Sweeney was the genius behind this marketing ploy. Martha Ross, The Mercury News, 24 Apr. 2024 Tuition fog Such confusion is especially problematic as colleges push up the sticker price of attendance to nearly six digits, often as a marketing ploy to signal their exclusivity. Aimee Picchi, CBS News, 17 Apr. 2024 Still, it’s been easy to criticize the film for being a giant Mattel marketing ploy and thus incapable of engaging with feminist ideals. Angelica Jade Bastién, Vulture, 7 Feb. 2024 Of course, many observers might dismiss Doritos Silent as a trivial development, or a mere marketing ploy. Bysteve Mollman, Fortune, 4 Nov. 2023 The citrus craze, an advertising hit that had helped sell the southern California promise of certain riches from backyard harvests, had started to sour, and land developers were desperate for a new marketing ploy. Alexander Sammon, Harper's Magazine, 16 Oct. 2023 Whether there’s an actual romance here, or just a friendship, or a marketing ploy, Swift and Kelce seem to be doing just fine. Michael Ordoña, Los Angeles Times, 1 Oct. 2023 No, this isn’t a marketing ploy à la Heinz, but a look centered on the cheery color red and Mediterranean vacation-ready looks. Laird Borrelli-Persson, Vogue, 18 July 2023 Green finance is not a marketing ploy, and companies must demonstrably complete specific climate projects or achieve specified goals – or face financial consequences. Iese Business School, Forbes, 4 May 2023

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'marketing ploy.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

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Cite this Entry

“Marketing ploy.” Dictionary, Merriam-Webster, Accessed 21 Jun. 2024.

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