marketing ploy

Definition of marketing ploy

:something that people who are selling a product use to make people want to buy the product

Word by Word Definitions

marketing play
  1. : the act or process of selling or purchasing in a market

  2. : the process or technique of promoting, selling, and distributing a product or service

  3. : an aggregate (see 3aggregate 1) of functions involved in moving goods from producer to consumer

ploy play
  1. : escapade, frolic

  2. : a tactic intended to embarrass or frustrate an opponent

  3. : a devised or contrived move : stratagem


Seen and Heard

What made you want to look up marketing ploy? Please tell us where you read or heard it (including the quote, if possible).

Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!

WORD OF THE DAY

pleasing or sweet sound

Get Word of the Day daily email!

Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!