marketing ploy
noun
: something that people who are selling a product use to make people want to buy the product
Examples of marketing ploy in a Sentence
Recent Examples on the Web
Although the Ripken card launched many conspiracy theories as to whether the inclusion of its vulgar phrase was truly a mistake or a Fleer marketing ploy, there is a long history of errors making it through quality control in sports card production.
—
Tyler Holzhammer, New York Times, 6 Jan. 2026
The industry at large has even leaned into that factor as a marketing ploy.
—Maya Georgi, Rolling Stone, 30 Dec. 2025
Seen in this light, hoteliers may realize that in an industry built on trust, recognition cannot be boxed as a marketing ploy.
—Ascend Agency, Oc Register, 21 Oct. 2025
But high trade-in prices for last year’s tech is a marketing ploy that should be ignored.
—Janhoi McGregor, Forbes.com, 10 Sep. 2025
Argus analyst Joseph Bonner said the movie's in-theater run can be seen more as a marketing ploy than a way to drive revenue.
—Alex Harring, CNBC, 25 Aug. 2025
The seven hills idea was developed in as a marketing ploy in the 1880s, comparing Cincinnati to a more glamorous Rome, another City of Seven Hills.
—Erin Couch, The Enquirer, 2 July 2025
The 76 gasoline brand, after all, evokes the patriotism of 1776 — a clever marketing ploy.
—Sammy Roth, Los Angeles Times, 29 May 2025
That made the planes attractive to a startup airline willing to take a bet on their 500-plus seats, as well as a savvy marketing ploy: come fly on the largest passenger plane in the skies!
—Edward Russell, CNN Money, 9 May 2025
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Tyler Holzhammer, New York Times, 6 Jan. 2026
The industry at large has even leaned into that factor as a marketing ploy.
—Maya Georgi, Rolling Stone, 30 Dec. 2025
Seen in this light, hoteliers may realize that in an industry built on trust, recognition cannot be boxed as a marketing ploy.
—Ascend Agency, Oc Register, 21 Oct. 2025
But high trade-in prices for last year’s tech is a marketing ploy that should be ignored.
—Janhoi McGregor, Forbes.com, 10 Sep. 2025
Argus analyst Joseph Bonner said the movie's in-theater run can be seen more as a marketing ploy than a way to drive revenue.
—Alex Harring, CNBC, 25 Aug. 2025
The seven hills idea was developed in as a marketing ploy in the 1880s, comparing Cincinnati to a more glamorous Rome, another City of Seven Hills.
—Erin Couch, The Enquirer, 2 July 2025
The 76 gasoline brand, after all, evokes the patriotism of 1776 — a clever marketing ploy.
—Sammy Roth, Los Angeles Times, 29 May 2025
That made the planes attractive to a startup airline willing to take a bet on their 500-plus seats, as well as a savvy marketing ploy: come fly on the largest passenger plane in the skies!
—Edward Russell, CNN Money, 9 May 2025
Cite this Entry
“Marketing ploy.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/marketing%20ploy. Accessed 10 Jan. 2026.
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