marketing ploy
noun
: something that people who are selling a product use to make people want to buy the product
Examples of marketing ploy in a Sentence
Recent Examples on the Web
Most of the new openings, then, are both hotel and residences combined, meaning the former acts as much as a marketing ploy as a moneymaker.
—
Mark Ellwood, Robb Report, 28 Mar. 2025
Cheng Xin/Getty Images Call it a miracle, or a marketing ploy: Duo the owl is back from the dead.
—Rachel Treisman, NPR, 26 Feb. 2025
Regardless of whether the marketing ploy catches on, the Warriors are hosting the Lakers on Saturday (5:30 p.m., ABC), pitting the two defining players of their generation against each other: Steph Curry and LeBron James.
—Danny Emerman, The Mercury News, 25 Jan. 2025
Companies should reserve this term for ideas and strategies that genuinely reshape industries rather than use it as a marketing ploy.
—Cheryl Robinson, Forbes, 14 Jan. 2025
The hair expert said that many brands had removed softening and cleansing agents from their products to market them as sulfate-free, a move seen as a marketing ploy after sulfates gained a bad reputation in the haircare industry.
—John Mac Ghlionn, Newsweek, 13 Jan. 2025
In what his organization maintained was not a marketing ploy, Trump offered a free ride and lunch on the mega-yacht Trump Princess to everyone who has bought a Plaza condo.
—Miami Herald Archives, Miami Herald, 8 Jan. 2025
Kansas City Chiefs president Mark Donovan set the record straight on whether Swift and Kelce’s romance is only a marketing ploy to benefit the football team.
—Stephanie Giang-Paunon, Fox News, 21 Nov. 2024
Skeptics may dismiss Travel Tuesday as just another marketing ploy, but Schwimmer notes the savings to be found are very real.
—Anne Marie Lee, CBS News, 3 Dec. 2024
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Mark Ellwood, Robb Report, 28 Mar. 2025
Cheng Xin/Getty Images Call it a miracle, or a marketing ploy: Duo the owl is back from the dead.
—Rachel Treisman, NPR, 26 Feb. 2025
Regardless of whether the marketing ploy catches on, the Warriors are hosting the Lakers on Saturday (5:30 p.m., ABC), pitting the two defining players of their generation against each other: Steph Curry and LeBron James.
—Danny Emerman, The Mercury News, 25 Jan. 2025
Companies should reserve this term for ideas and strategies that genuinely reshape industries rather than use it as a marketing ploy.
—Cheryl Robinson, Forbes, 14 Jan. 2025
The hair expert said that many brands had removed softening and cleansing agents from their products to market them as sulfate-free, a move seen as a marketing ploy after sulfates gained a bad reputation in the haircare industry.
—John Mac Ghlionn, Newsweek, 13 Jan. 2025
In what his organization maintained was not a marketing ploy, Trump offered a free ride and lunch on the mega-yacht Trump Princess to everyone who has bought a Plaza condo.
—Miami Herald Archives, Miami Herald, 8 Jan. 2025
Kansas City Chiefs president Mark Donovan set the record straight on whether Swift and Kelce’s romance is only a marketing ploy to benefit the football team.
—Stephanie Giang-Paunon, Fox News, 21 Nov. 2024
Skeptics may dismiss Travel Tuesday as just another marketing ploy, but Schwimmer notes the savings to be found are very real.
—Anne Marie Lee, CBS News, 3 Dec. 2024
Cite this Entry
“Marketing ploy.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/marketing%20ploy. Accessed 2 May. 2025.
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