marketing research

noun

Definition of marketing research 

: research into the means of promoting, selling, and distributing a product or service

Examples of marketing research in a Sentence

Recent Examples on the Web

Visitor spending increased by 10.1 percent to $351 million in 2017, the seventh year of annual increases for tourism in Oceanside, according to the most recent statistics from a national marketing research firm. Phil Diehl, sandiegouniontribune.com, "Tourism spending up 10 percent in Oceanside," 25 May 2018 But doing so comes with some risk, said Tristano, CEO of CHD-Expert, a food marketing research firm. Ryan Ori, chicagotribune.com, "Tacos-and-tequila joint Federales going national as Chicago's Four Corners expands," 24 May 2018 Cambridge Analytica, the marketing research company at the heart of the Facebook data breach, is shutting down, according to media reports. Chris Ciaccia, Fox News, "Cambridge Analytica shutting down, reports say," 2 May 2018 The groom’s mother is retired as a senior vice president of MSW-ARS Research, a marketing research firm in Lake Success, N.Y. His father is retired as the chief executive of Zurich Alternative Asset Management in New York. New York Times, "Stefanie Cohen, Jonathan Wasserman," 22 Apr. 2018 The global beauty supplement market was worth about $3.5 billion in 2016 and is expected to reach $6.8 billion by the end of 2024, according to a report by Goldstein Research, a consulting and marketing research firm. Cheryl Wischhover, Vox, "Vitamins for your hair, nails, and skin are everywhere on Instagram. Don’t fall for them.," 9 Apr. 2018 These are everywhere and shadowy marketing research firms have been using them since the dawn of the Web to collect data. NBC News, "Researchers say it was easy to take people's data from Facebook," 21 Mar. 2018 Luxury watches suffered from the arrival of a new generation of consumers who want to collect experiences, not things, says Dan Coates of youth marketing research firm Ypulse in New York. Matthew Dalton, WSJ, "Is Time Running Out for the Swiss Watch Industry?," 12 Mar. 2018 One in five marketers don’t even include consumers 55-plus in their marketing research or creative briefs. Paul Brinkmann, OrlandoSentinel.com, "Ageist stereotypes are rampant in marketing, new study says," 12 Oct. 2017

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'marketing research.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of marketing research

1920, in the meaning defined above

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The first known use of marketing research was in 1920

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