marketing research


Definition of marketing research

: research into the means of promoting, selling, and distributing a product or service

Examples of marketing research in a Sentence

Recent Examples on the Web Of those, the highest-spending 100 brands accounted for $4.2 billion in Facebook advertising last year, according to data from marketing research firm Pathmatics -- or only about 6% of the platform's ad revenue. Rishi Iyengar, CNN, "Here's how big Facebook's ad business really is," 30 June 2020 The survey by a marketing research company is believed to be the largest measurement of symptoms of the virus. Marco Della Cava, USA TODAY, "Latino homes report serious COVID-19 symptoms nearly twice as often, survey of 1.6 million shows," 1 June 2020 The marketing research firm Nielsen said last week that total alcohol sales from stores in the United States have grown 26.5% between mid-March and mid-May compared to the same time period a year earlier. Jordan Valinsky, CNN, "People are buying lots of booze, but global alcohol sales are still tanking," 26 May 2020 Most marketing research is conducted on focus groups that voluntarily sign up for them. Ritoban Mukherjee, Quartz, "Don’t panic, but companies are harvesting data straight from your brain," 30 Jan. 2020 In 2019, 62% of store closure announcements came in the apparel sector, according to global marketing research firm Coresight Research. Nathan Bomey, USA TODAY, "These retailers are facing the fight for their lives in 2020: Sears, Forever 21, Pier 1," 27 Dec. 2019 The bride’s father, who worked in Northbrook, Ill., retired as the director of statistical research at AC Nielsen, now known as the Nielsen Corporation, a global marketing research firm based in New York. New York Times, "Ann Marie Coviello, Marc Lyons," 24 Nov. 2019 More than 8,200 stores are slated to shutter this year with thousands of locations already gone, based on figures from global marketing research firm Coresight Research, retailers' earnings reports, bankruptcy filings and other records. Kelly Tyko, USA TODAY, "Video game retailer GameStop closing 180 to 200 stores globally," 11 Sep. 2019 MusicWatch is a marketing research company that provides industry analysis for music and entertainment. Chris Eggertsen, Billboard, "Music Streaming Is Americans' Most-Wanted Subscription Service, Says Survey," 26 Nov. 2019

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'marketing research.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of marketing research

1915, in the meaning defined above

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Time Traveler for marketing research

Time Traveler

The first known use of marketing research was in 1915

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Statistics for marketing research

Last Updated

12 Jul 2020

Cite this Entry

“Marketing research.” Dictionary, Merriam-Webster, Accessed 15 Aug. 2020.

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