marketing research


Definition of marketing research

: research into the means of promoting, selling, and distributing a product or service

Examples of marketing research in a Sentence

Recent Examples on the Web And their errors can derail marketing research programs, alienate loyal customers, waste marketing resources and lead to distorted signals from responses. Utpal Dholakia, WSJ, 23 May 2021 Only a tiny fraction are prepared to quit, according to survey by Reboot Online, a digital marketing research firm, and internet users in other nations are even less willing to abandon social media. Jordan Lebeau, Quartz, 16 May 2021 Last year, those two varietals were the top sellers across the nation, according to Nielsen Global Media marketing research firm. San Francisco Chronicle, 31 Mar. 2021 According to marketing research firm Nielsen, while African Americans made up just 9.4 percent of bourbon buyers, their average spending on bourbon went up more than 37 percent in 2020, the highest increase of any demographic group. Washington Post, 3 Mar. 2021 In the first three weeks after its debut, sales of chess sets went up by 87% in the US and sales of books about chess leaped 603%, according to marketing research company NPD Group. Faith Karimi, CNN, 6 Dec. 2020 Digital marketing research firm eMarketer estimates that Instagram will generate $22.5 billion in revenue in 2020, a year-over-year increase of 38%. Fortune, 10 Dec. 2020 Those findings tend to match up with previous research, including data from marketing research firm Nielsen, that has shown total alcohol sales outside of bars and restaurants increasing roughly 24% since mid-March. Garrett Snyder Staff Writer, Los Angeles Times, 5 Nov. 2020 According to Amazon and marketing research company Digital Commerce 360, Instant Pots and the Echo Dot were some of the most popular items for sale on Amazon from 2015 to 2019. NBC News, 28 Sep. 2020

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'marketing research.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of marketing research

1915, in the meaning defined above

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Time Traveler for marketing research

Time Traveler

The first known use of marketing research was in 1915

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Dictionary Entries Near marketing research

marketing ploy

marketing research


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Cite this Entry

“Marketing research.” Dictionary, Merriam-Webster, Accessed 31 Jul. 2021.

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