marketing research


: research into the means of promoting, selling, and distributing a product or service

Examples of marketing research in a Sentence

Recent Examples on the Web Valentine said recent marketing research has shown him that the target audience isn’t predominantly limited to the I-10 corridor, as Sea Lab officials used to think. Lawrence Specker |, al, 10 July 2023 The duo also worked with professor and MBA director Nancy Kimble to form an intern team to conduct financial and marketing research, and Garcia reached out to fellow Archbishop Curley graduate Anthony Dragisics, a senior midfielder at Villanova, to head the interns. Edward Lee, Baltimore Sun, 4 Apr. 2023 This involves consumer and marketing research. Nida Leardprasopsuk, Forbes, 18 Aug. 2022 An examination by The New York Times of firearms marketing research, along with legal and lobbying efforts by gun rights groups, finds that behind the shift in gun culture is an array of interests that share a commercial and political imperative: more guns and freer access to them. New York Times, 18 June 2022 In February 2020, Mr. Karp moved to Rogers, Ark., where the couple now live and Ms. Sibaja is a vice president of client service for Nielsen, the marketing research company. New York Times, 6 Dec. 2020 Mary Pilecki, who leads loyalty marketing research at Forrester, said there are risks to changing loyalty programs and brands will lose some customers. Nathaniel Meyersohn, CNN, 14 Jan. 2023 Essentially, conducting marketing research and creating the business's ideal buyer persona are smart steps in the decision-making process. Expert Panel®, Forbes, 22 Feb. 2023 Then, in the late 20th and early 21st century, marketing research demonstrated that people want to revisit certain memories, as evidenced by the considerable amount of money people spent on products that did just that. Brittany Edelmann, Discover Magazine, 3 Dec. 2022 See More

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'marketing research.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

1915, in the meaning defined above

Time Traveler
The first known use of marketing research was in 1915

Dictionary Entries Near marketing research

Cite this Entry

“Marketing research.” Dictionary, Merriam-Webster, Accessed 6 Dec. 2023.

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