marketing research


: research into the means of promoting, selling, and distributing a product or service

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Example Sentences

Recent Examples on the Web That said, fall travel won’t be an unwanted summer-travel sequel, according to Michael Taylor, managing director for travel, hospitality and retail at J.D. Power, a marketing research firm. Christopher Elliott, Washington Post, 15 Sep. 2022 All analysis is based on a nationwide survey of 6,426 sports fans in the U.S. conducted in January, 2022 by marketing research firm SBRnet. Ramsey Archibald |, al, 17 Aug. 2022 The Center analyzed data from marketing research firm SBRnet, which surveyed thousands of college football fans following the end of the 2021 season. Ramsey Archibald |, al, 17 Aug. 2022 The Globe review offers a rare glimpse of a corporate giant in an industry that is notoriously tight-lipped and has fought in court to shield its marketing research from public view. Andrew Brinker,, 30 July 2022 The University of Alabama’s football team, which has seen unprecedented success on the field over the last decade-plus, is the second most popular college football team in America, according to data from marketing research firm SBRnet. Ramsey Archibald |, al, 29 July 2022 In pressing the two-pronged campaign to sell more guns and weaken restrictions, the industry and activists have been informed by marketing research that shows an increasingly diverse pool of customers. New York Times, 18 June 2022 According to a recent survey conducted by MMGY Travel Intelligence, the research division of marketing research firm MMGY Global, the war in Ukraine is now twice as likely to impact Americans' travel plans to Europe as the coronavirus pandemic. Blane Bachelor, CNN, 17 Mar. 2022 Ten percent of adult gamers in 2020 were LGBTQ+, according to a study from marketing research firm Nielsen Holdings PLC. Katie Deighton, WSJ, 28 Feb. 2022 See More

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'marketing research.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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Word History

First Known Use

1915, in the meaning defined above

Time Traveler
The first known use of marketing research was in 1915

Dictionary Entries Near marketing research

Cite this Entry

“Marketing research.” Dictionary, Merriam-Webster, Accessed 28 Sep. 2022.

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Last Updated: 23 Sep 2022

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