mar·​ket·​ing | \ ˈmär-kə-tiŋ How to pronounce marketing (audio) \

Definition of marketing

1a : the act or process of selling or purchasing in a market did most of her marketing in local stores
b : the process or technique of promoting, selling, and distributing a product or service New automobiles are the subject of intense marketing.
2 : an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer The company will increase its budget for marketing.

Examples of marketing in a Sentence

The company will increase its budget for marketing. She has a job in marketing. She runs the company's marketing department.
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Recent Examples on the Web Those who use Free File are largely dissatisfied with the program and often are steered toward paid services through cross-marketing efforts, said the report, which noted that the IRS doesn't routinely test the software for quality. Russ Wiles, azcentral, "The 2020 tax-filing season opens Jan. 27 — Here's what you need to know," 19 Jan. 2020 There are things out there that are successful, or perceived to be so, but that’s just marketing. Steff Yotka, Vogue, "“I’m Not Here to Please an Industry, I’m Here to Challenge It”: A Career-Spanning Conversation with Jonathan Anderson," 18 Jan. 2020 As part of that project, the University of Kentucky and Lexington Center Corporation negotiated the ability for UK’s multimedia marketing rights partner JMI Sports to sell corporate naming rights to the facility. Jon Hale, The Courier-Journal, "Convention center attached to Rupp Arena gets new name: Central Bank Center," 16 Jan. 2020 He's remained a fan favorite and has also been visible through some of the organization's marketing materials. Pat Brennan,, "Jimmy McLaughlin: The last FC Cincinnati original's fight to stay with the club he loves," 16 Jan. 2020 With word-of-mouth proliferation and zero marketing, the company grew from that small garage in Santa Cruz into a worldwide phenomenon. Tessa Love, Outside Online, "Greg Glassman’s Easy Health Care Fix: More CrossFit," 16 Jan. 2020 Only vendors with merchandise are allowed to sell, no business marketing allowed. Houston Chronicle, "Katy-area calendar of events for the week beginning Jan. 15," 15 Jan. 2020 The new agreement represents an expansion into Brazil by the international music marketing services and distribution company, a division of Universal Music Group. Billboard Staff, Billboard, "Ingrooves Music Group Expands to Brazil With New GR6 Distribution Deal," 15 Jan. 2020 PhonePe first invested its marketing spends into cricket in mid-2018 with the Asia Cup. Ananya Bhattacharya, Quartz India, "The way to Indians’ wallet is through cricket. Just ask PhonePe," 15 Jan. 2020

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'marketing.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of marketing

1561, in the meaning defined at sense 1a

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Time Traveler for marketing

Time Traveler

The first known use of marketing was in 1561

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Statistics for marketing

Last Updated

23 Jan 2020

Cite this Entry

“Marketing.” The Dictionary, Merriam-Webster Inc., Accessed 27 January 2020.

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How to pronounce marketing (audio)

English Language Learners Definition of marketing

: the activities that are involved in making people aware of a company's products, making sure that the products are available to be bought, etc.

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Comments on marketing

What made you want to look up marketing? Please tell us where you read or heard it (including the quote, if possible).


one that suddenly gains wealth or power

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