marketing

1 of 2

noun

mar·​ket·​ing ˈmär-kə-tiŋ 

1

a

: the act or process of selling or purchasing in a market

did most of her marketing in local stores

b

: the process or technique of promoting, selling, and distributing a product or service

New automobiles are the subject of intense marketing.

2

: an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer

The company will increase its budget for marketing.

marketing

2 of 2

present participle of market entry 2

Examples of marketing in a Sentence

Noun

The company will increase its budget for marketing.

She has a job in marketing.

She runs the company's marketing department.

Recent Examples on the Web

Noun

What Art of Play could have done differently Paul Fombelle, an associate professor of marketing at Northeastern University’s D’Amore-McKim School of Business, told Fortune that the encounter may have been a genuine misunderstanding. — Bilin Lin, Fortune, 13 Oct. 2026

Skydance has said those savings will come primarily from technology, procurement, marketing and real estate, and Ellison has said the bulk won’t come from layoffs. — Cerys Davies, Los Angeles Times, 13 Oct. 2026

Developing projects for both the domestic and international marketplace, Forza’s mission is to partner with filmmakers early, maintaining an active role from a project’s inception through production, marketing and release. — Matt Grobar, Deadline, 13 Oct. 2026

In her new role, Jenner will continue overseeing Fwrd’s digital creative direction, including designer selections, monthly trend edits and major marketing campaigns. — Ryma Chikhoune, Footwear News, 13 Oct. 2026

Word History

First Known Use

Noun

1561, in the meaning defined at sense 1a

Phrases Containing marketing

• affiliate marketing
• direct marketing
• marketing ploy
• marketing research
• multi-level marketing
• pre-marketing
• viral marketing

Rhymes for marketing

• telemarketing