marketing

noun

mar·​ket·​ing ˈmär-kə-tiŋ 

1

a

: the act or process of selling or purchasing in a market

did most of her marketing in local stores

b

: the process or technique of promoting, selling, and distributing a product or service

New automobiles are the subject of intense marketing.

2

: an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer

The company will increase its budget for marketing.

Examples of marketing in a Sentence

The company will increase its budget for marketing.

She has a job in marketing.

She runs the company's marketing department.

Recent Examples on the Web

The Fantastic Four: First Steps failed to become an MCU summer blockbuster tentpole as hoped and expected by many of us, for a host of reasons having nothing to do with the film’s quality or even the marketing, the latter both looking and being perfect for any time other than the past 18 months. —Mark Hughes, Forbes.com, 5 Aug. 2025

The marketing manager, 25, who lives in Las Vegas, had grown up in the southern U.S. and was no stranger to sunlight—but what happened next left her stunned. —Lucy Notarantonio, MSNBC Newsweek, 5 Aug. 2025

Lori Primavera, vice president of R&D and product marketing at Smoothie King, said the unique recipe is the result of months of testing. —Erin Clements, People.com, 5 Aug. 2025

The costs to launch will be modest, comprising tech and marketing spend, with Murdoch noting that all the content will be existing fare on the TV channels. —Alex Weprin, HollywoodReporter, 5 Aug. 2025

Word History

First Known Use

1561, in the meaning defined at sense 1a

Phrases Containing marketing

• direct marketing
• marketing ploy
• marketing research
• multilevel marketing
• pre-marketing
• viral marketing

Rhymes for marketing

• telemarketing