lure

noun
\ ˈlu̇r How to pronounce lure (audio) \

Definition of lure

 (Entry 1 of 2)

1 : an object usually of leather or feathers attached to a long cord and used by a falconer to recall or exercise a hawk
2a : an inducement to pleasure or gain : enticement the lure of adventure the lure of her beauty
b : appeal, attraction may succumb to the lure of candy, sodas and other sweets— Cheryl Jennings-Sauer
3 : a decoy for attracting animals to capture: such as
a : artificial bait used for catching fish
b : an often luminous (see luminous sense 1a) structure on the head of pediculate fishes that is used to attract prey

lure

verb
lured; luring

Definition of lure (Entry 2 of 2)

transitive verb

1 : to recall or exercise (a hawk) by means of a lure
2 : to draw with a hint of pleasure or gain : attract actively and strongly

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Choose the Right Synonym for lure

Verb

lure, entice, inveigle, decoy, tempt, seduce mean to lead astray from one's true course. lure implies a drawing into danger, evil, or difficulty through attracting and deceiving. lured naive investors with get-rich-quick schemes entice suggests drawing by artful or adroit means. advertising designed to entice new customers inveigle implies enticing by cajoling or flattering. fund-raisers inveigling wealthy alumni decoy implies a luring into entrapment by artifice. attempting to decoy the enemy into an ambush tempt implies the presenting of an attraction so strong that it overcomes the restraints of conscience or better judgment. tempted by the offer of money seduce implies a leading astray by persuasion or false promises. seduced by assurances of assistance

Examples of lure in a Sentence

Noun the promise of easy money is always the lure for some people to take up a life of crime the fish simply didn't seem to like the lure I was using, so I didn't catch a thing Verb They lured the bear out of its den. The suburbs are luring middle-class families away from the city. The police lured him back to the scene of the crime. Explorers were lured to the area by tales of a city of gold. An attractive window display can help to lure shoppers into the store.
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Recent Examples on the Web: Noun In colliding with a new type of animal, a chemical that might once have served to fuddle the wits of pests has been transformed into a glittering lure. Gareth Cook, Scientific American, "A Poetic, Mind-Bending Tour of the Fungal World," 24 June 2020 What happened was, this was a phenomenon, which is the lure of the WeWork valuation. Jeremy Kahn, Fortune, "Why the Regus and Spaces CEO is doubling down on office space despite COVID-19," 24 June 2020 The lure of sudden freedom to try living someplace new, either temporarily or permanently, is real for a portion of the U.S. workforce. Cordilia James, WSJ, "How to Plan Before Leaving Town to Work Remotely," 22 June 2020 Considered a master of camouflage, this ambush predator covers itself with leaf litter and debris, then lies in wait on the forest floor for small mammals, birds, and amphibians, using its tail—which resembles a grub—as a lure. Steven Hill, Field & Stream, "10 of the Most Venomous Snakes in the World," 11 June 2020 The ease of modern travel—and the lure of social-media stardom—has even spawned a new category of competition: high-speed country collecting. Bruce Wallin, National Geographic, "They were on a quest to visit every country. Then coronavirus happened.," 8 June 2020 Crappies are well known for being fickle about lure color. Popular Science, "A beginner’s guide to freshwater fishing," 1 June 2020 But the lure of training in top-notch facilities with a professional player development staff — along with the chance, perhaps, to sign with your favorite team — will only go so far. Mike Digiovanna, Los Angeles Times, "Convincing talented undrafted free agents to sign won’t be easy for Dodgers, Angels," 12 June 2020 Public health officials hope when a vaccine is ready the lure of regaining normalcy will overcome such vaccine hesitancy. Elizabeth Weise, USA TODAY, "Bill Gates is not secretly plotting microchips in a coronavirus vaccine. Misinformation and conspiracy theories are dangerous for everyone.," 5 June 2020 Recent Examples on the Web: Verb Feel better about leaving the windows open with a direct plug-in indoor bug zapper that will lure bugs away from your TV screen and lightbulbs at night and zap them modestly out of sight. Travel + Leisure, "The 11 Best Bug-zapping Lamps for Summer," 26 June 2020 Because of their huge numbers, trico spinner falls often lure large trout to the surface. John Merwin, Field & Stream, "How to Fish for Trout During the Summer Trico Hatch," 23 June 2020 Big-market teams, such as the Boston Red Sox, Chicago Cubs and New York Yankees, have seemingly combined their mass appeal and their large pocketbooks to lure in the prospects, with 12, nine and eight signings, respectively. Anthony Fenech, Detroit Free Press, "Why the Detroit Tigers are trailing in race to sign undrafted players," 19 June 2020 The last two years have seen the 26-year-old develop from a promising youngster into one of Europe's most exciting talents, with Manchester United and Paris Saint-Germain both trying to lure him away from Turin last summer. Matias Grez, CNN, "Paulo Dybala: The boy from the town "where dreams seem unreachable" who became a global superstar," 18 June 2020 In 2014, Nevada agreed to a $1.3 billion incentives deal to lure Tesla’s battery factory to a site near Reno. Dallas News, "To lure Tesla, a Travis County ISD could grant $68 million in property tax breaks," 18 June 2020 JobsOhio has spent $70 million trying to lure two Asian chemical companies to build it. cleveland, "LGBTQ advocates still push for Ohio bills after Supreme Court victory: Capitol Letter," 16 June 2020 Modi is also hoping to lure investment as businesses around the world look to reassess their supply chains and diversify their China operations. Vrishti Beniwal, Bloomberg.com, "Modi Looks Inward to Save Indian Economy as Crisis Bites," 13 May 2020 Hotels, like airlines and other travel businesses, have had to institute new health and safety protocols in a bid to keep employees safe and lure back customers as travel restrictions are eased. Dawn Gilbertson, USA TODAY, "3 nights, 3 hotels: What it's really like to stay in a hotel during the coronavirus pandemic," 14 June 2020

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'lure.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of lure

Noun

14th century, in the meaning defined at sense 1

Verb

14th century, in the meaning defined at sense 1

History and Etymology for lure

Noun and Verb

Middle English, from Anglo-French lure, leure, of Germanic origin; akin to Middle High German luoder bait; perhaps akin to Old English lathian to invite, Old High German ladōn

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Time Traveler for lure

Time Traveler

The first known use of lure was in the 14th century

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Statistics for lure

Last Updated

28 Jun 2020

Cite this Entry

“Lure.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/lure. Accessed 6 Jul. 2020.

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More Definitions for lure

lure

noun
How to pronounce lure (audio)

English Language Learners Definition of lure

 (Entry 1 of 2)

: an appealing or attractive quality
: a device used for attracting and catching animals, birds, or especially fish

lure

verb

English Language Learners Definition of lure (Entry 2 of 2)

: to cause or persuade (a person or an animal) to go somewhere or to do something by offering some pleasure or gain

lure

noun
\ ˈlu̇r How to pronounce lure (audio) \

Kids Definition of lure

 (Entry 1 of 2)

1 : something that attracts or tempts
2 : an artificial bait for catching fish

lure

verb
lured; luring

Kids Definition of lure (Entry 2 of 2)

: to tempt by offering pleasure or gain Men were lured by tales of treasure.

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More from Merriam-Webster on lure

Thesaurus: All synonyms and antonyms for lure

Rhyming Dictionary: Words that rhyme with lure

Spanish Central: Translation of lure

Nglish: Translation of lure for Spanish Speakers

Britannica English: Translation of lure for Arabic Speakers

Britannica.com: Encyclopedia article about lure

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