\ ˈlu̇r How to pronounce lure (audio) \

Definition of lure

 (Entry 1 of 2)

1 : an object usually of leather or feathers attached to a long cord and used by a falconer to recall or exercise a hawk
2a : an inducement to pleasure or gain : enticement the lure of adventure the lure of her beauty
b : appeal, attraction may succumb to the lure of candy, sodas and other sweets— Cheryl Jennings-Sauer
3 : a decoy for attracting animals to capture: such as
a : artificial bait used for catching fish
b : an often luminous (see luminous sense 1a) structure on the head of pediculate fishes that is used to attract prey


lured; luring

Definition of lure (Entry 2 of 2)

transitive verb

1 : to recall or exercise (a hawk) by means of a lure
2 : to draw with a hint of pleasure or gain : attract actively and strongly

Choose the Right Synonym for lure


lure, entice, inveigle, decoy, tempt, seduce mean to lead astray from one's true course. lure implies a drawing into danger, evil, or difficulty through attracting and deceiving. lured naive investors with get-rich-quick schemes entice suggests drawing by artful or adroit means. advertising designed to entice new customers inveigle implies enticing by cajoling or flattering. fund-raisers inveigling wealthy alumni decoy implies a luring into entrapment by artifice. attempting to decoy the enemy into an ambush tempt implies the presenting of an attraction so strong that it overcomes the restraints of conscience or better judgment. tempted by the offer of money seduce implies a leading astray by persuasion or false promises. seduced by assurances of assistance

Examples of lure in a Sentence

Noun the promise of easy money is always the lure for some people to take up a life of crime the fish simply didn't seem to like the lure I was using, so I didn't catch a thing Verb They lured the bear out of its den. The suburbs are luring middle-class families away from the city. The police lured him back to the scene of the crime. Explorers were lured to the area by tales of a city of gold. An attractive window display can help to lure shoppers into the store. See More
Recent Examples on the Web: Noun Inequality has long been the lure for strivers, including arguably the Canadian immigrant in Carter. John Tamny, Forbes, 18 May 2022 The Port of Savannah was a significant lure, said Don Young, the chief executive officer. Greg Bluestein, ajc, 15 Apr. 2022 Cricket broadcasts are a major lure for India’s sizable population of potential streaming subscribers. Benjamin Mullin, WSJ, 8 Feb. 2022 The ability to grab a Taco Bell while charging your car may be a lure for many Americans. Chris Stokel-walker, Wired, 21 Jan. 2022 For some chains, the celebs are a powerful lure that can entice customers to download restaurant apps or join loyalty programs to get meals, discounts or even free food. New York Times, 8 Dec. 2021 Granted, pre-Thanksgiving games are not a big lure. David Woods, The Indianapolis Star, 2 Nov. 2021 But the promoter's pivotal role in Elvis' story was an immediate lure, Hanks says. Marco Della Cava, USA TODAY, 22 June 2022 Once your lure is in the water, flip the bail back over and begin reeling. Amanda Monthei, Outside Online, 24 Apr. 2019 Recent Examples on the Web: Verb The state’s accusations spanned a five-year period and included charges of wasting moose meat, not accompanying clients, killing bears using bait to lure them, and making use of a plane and electronic communications to spot big game. Zaz Hollander, Anchorage Daily News, 13 Aug. 2022 To lure us up Highland peaks known as Munros, our parents bribed us with tablet—Scottish fudge—and cans of bright orange Irn-Bru soda. Kate Maxwell, WSJ, 12 Aug. 2022 In May, an orca died in the Seine after attempts failed to lure it back to the ocean using a drone emitting whale sounds. Leila Sackur, NBC News, 5 Aug. 2022 Moudi Aljohani, a prominent Saudi women’s rights activist who petitioned for asylum in the U.S, also believes Mr. Alhussayen was trying to gain her trust and lure her into a face-to-face meeting. Isabel Debre, The Christian Science Monitor, 19 July 2022 To try to lure them, the attackers wrote email subject lines about then-President Donald Trump’s attempts to overturn the 2020 election, pandemic relief legislation and other enticing issues. Sean Lyngaas, CNN, 14 July 2022 There’s no shortage of companies looking at Northeast Ohio as a potential home and no shortage of other regions trying to lure them somewhere else, Nelson said. Sean Mcdonnell, cleveland, 8 July 2022 Martinez, who represents Argentina internationally, is not short of suitors this summer with Mikel Arteta’s Arsenal hot on the case to try and lure him to North Lonodn. Liam Canning, Forbes, 25 June 2022 Bosa admitted the parade of new faces and subsequent elevated expectations helped lure him back to Southern California sooner than normal. Jeff Miller, Los Angeles Times, 14 June 2022 See More

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'lure.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

First Known Use of lure


14th century, in the meaning defined at sense 1


14th century, in the meaning defined at sense 1

History and Etymology for lure

Noun and Verb

Middle English, from Anglo-French lure, leure, of Germanic origin; akin to Middle High German luoder bait; perhaps akin to Old English lathian to invite, Old High German ladōn

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Time Traveler for lure

Time Traveler

The first known use of lure was in the 14th century

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Last Updated

4 Aug 2022

Cite this Entry

“Lure.” Dictionary, Merriam-Webster, Accessed 18 Aug. 2022.

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More Definitions for lure


\ ˈlu̇r How to pronounce lure (audio) \

Kids Definition of lure

 (Entry 1 of 2)

1 : something that attracts or tempts
2 : an artificial bait for catching fish


lured; luring

Kids Definition of lure (Entry 2 of 2)

: to tempt by offering pleasure or gain Men were lured by tales of treasure.

More from Merriam-Webster on lure

Nglish: Translation of lure for Spanish Speakers

Britannica English: Translation of lure for Arabic Speakers Encyclopedia article about lure


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