lure

noun
\ ˈlu̇r How to pronounce lure (audio) \

Definition of lure

 (Entry 1 of 2)

1 : an object usually of leather or feathers attached to a long cord and used by a falconer to recall or exercise a hawk
2a : an inducement to pleasure or gain : enticement the lure of adventure the lure of her beauty
b : appeal, attraction may succumb to the lure of candy, sodas and other sweets— Cheryl Jennings-Sauer
3 : a decoy for attracting animals to capture: such as
a : artificial bait used for catching fish
b : an often luminous (see luminous sense 1a) structure on the head of pediculate fishes that is used to attract prey

lure

verb
lured; luring

Definition of lure (Entry 2 of 2)

transitive verb

1 : to recall or exercise (a hawk) by means of a lure
2 : to draw with a hint of pleasure or gain : attract actively and strongly

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Choose the Right Synonym for lure

Verb

lure, entice, inveigle, decoy, tempt, seduce mean to lead astray from one's true course. lure implies a drawing into danger, evil, or difficulty through attracting and deceiving. lured naive investors with get-rich-quick schemes entice suggests drawing by artful or adroit means. advertising designed to entice new customers inveigle implies enticing by cajoling or flattering. fund-raisers inveigling wealthy alumni decoy implies a luring into entrapment by artifice. attempting to decoy the enemy into an ambush tempt implies the presenting of an attraction so strong that it overcomes the restraints of conscience or better judgment. tempted by the offer of money seduce implies a leading astray by persuasion or false promises. seduced by assurances of assistance

Examples of lure in a Sentence

Noun

the promise of easy money is always the lure for some people to take up a life of crime the fish simply didn't seem to like the lure I was using, so I didn't catch a thing

Verb

They lured the bear out of its den. The suburbs are luring middle-class families away from the city. The police lured him back to the scene of the crime. Explorers were lured to the area by tales of a city of gold. An attractive window display can help to lure shoppers into the store.
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Recent Examples on the Web: Noun

Beauty Awards 2019 17 Slides Call it the Instagram effect: These days the lure of a product can come from its picture-perfect packaging alone. Glamour, "Beauty Awards: The 17 Best Skin Care Products of 2019," 25 Mar. 2019 Singapore With the return of the New York-Singapore direct flight (and the lure of Crazy Rich Asians tourism), more travelers than ever will be heading to Singapore in 2019. Condé Nast Traveler, "The Best Cities in the World: 2018 Readers' Choice Awards," 9 Oct. 2018 Facebook keeps buying firms which could one day lure users away: first Instagram, then WhatsApp and most recently tbh, an app that lets teenagers send each other compliments anonymously. The Economist, "How to tame the tech titans?," 18 Jan. 2018 Now as Hensarling's retirement draws nearer, the Senate bill's champions hopethe lure of sealing a legacy achievement will compel him to come around. Tory Newmyer, Washington Post, "The Finance 202: Hensarling eager to put his stamp on Senate banking bill," 16 Mar. 2018 Making Apple Music available on Echo devices might seem to run counter to Apple’s usual strategy of using services as a lure for hardware (and vice versa). James Vincent, The Verge, "Apple Music is coming to Echo devices next month," 30 Nov. 2018 According to reports, the Spurs were seeking a mix of players and as many as three future first-round draft picks from the 76ers, who were hoping to use Leonard as a lure to hook James. Jeff Mcdonald, San Antonio Express-News, "As LeBron heads west, Leonard trade sits in limbo," 2 July 2018 Left at the dock and looking for a refund The owners of the house recognize that a scam artist — or ring — has seized on their address as a lucrative lure to the unsuspecting. Sean P. Murphy, BostonGlobe.com, "Ripped off by phantom rentals on Craigslist," 23 June 2018 Agencies commonly offer buyout incentive payments as an additional lure. Eric Yoder, Washington Post, "Q&A for federal workers: Retirement eligibility and patterns," 19 June 2018

Recent Examples on the Web: Verb

The government has been trying to lure tourists back by touting new archaeological discoveries and boosting security around historical sites. Menna Zaki And Haggag Salama, Fox News, "Thomas Cook takes its guests out of Egypt hotel after 2 died," 24 Aug. 2018 Nike launched another of its retail-of-the-future experiments Thursday in West Hollywood, opening a concept store that aims to lure the digital shopper with personal services and experiences. Ronald D. White, latimes.com, "Nike knows what Angelenos like to buy. Its new data-driven store will stock those products," 12 July 2018 More: 21c owners hope to save historic horse farm by luring bourbon tourists Scott Shapiro provides race analysis for Brisnet.com. Scott Shapiro, The Courier-Journal, "Twinspires.com's free expert pick for Saturday at Churchill Downs," 29 June 2018 Aiming to lure innovators, Arizona, Texas, and Michigan have competed to provide the lightest regulatory touch. Betsy Morais, Longreads, "The Menace and the Promise of Autonomous Vehicles," 13 June 2018 Today, that ceaseless sunshine is luring so many tourists, retirees, and students that St. George has become the fastest-growing metropolitan area in the country. Jake Bullinger, WIRED, "America's Fastest-Growing Urban Area Has a Water Problem," 22 May 2018 With the rollout, Amazon is making another stab at luring new customers to Whole Foods by making its prices more affordable. Jason Del Rey, Recode, "Whole Foods will give Amazon Prime customers a 10 percent discount on sale items," 16 May 2018 But what’s undeniable is that Bolsonaro is luring in Brazilians of all socioeconomic classes by cutting an everyman image with his free-wheeling, politically incorrect style. Aline Oyamada, Bloomberg.com, "Traders (Secretly) Love the Most Offensive Candidate in Brazil," 16 May 2018 Egypt’s government has also tried to lure tourists back by promoting new archaeological discoveries and boosting security around historical sites. Washington Post, "Egypt’s parliament passes law to fine aggressive touts," 25 Apr. 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'lure.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of lure

Noun

14th century, in the meaning defined at sense 1

Verb

14th century, in the meaning defined at sense 1

History and Etymology for lure

Noun and Verb

Middle English, from Anglo-French lure, leure, of Germanic origin; akin to Middle High German luoder bait; perhaps akin to Old English lathian to invite, Old High German ladōn

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Dictionary Entries near lure

lurcher

lurchingly

lurdane

lure

lurement

luren

lurer

Statistics for lure

Last Updated

8 May 2019

Look-up Popularity

Time Traveler for lure

The first known use of lure was in the 14th century

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More Definitions for lure

lure

noun

English Language Learners Definition of lure

 (Entry 1 of 2)

: an appealing or attractive quality
: a device used for attracting and catching animals, birds, or especially fish

lure

verb

English Language Learners Definition of lure (Entry 2 of 2)

: to cause or persuade (a person or an animal) to go somewhere or to do something by offering some pleasure or gain

lure

noun
\ ˈlu̇r How to pronounce lure (audio) \

Kids Definition of lure

 (Entry 1 of 2)

1 : something that attracts or tempts
2 : an artificial bait for catching fish

lure

verb
lured; luring

Kids Definition of lure (Entry 2 of 2)

: to tempt by offering pleasure or gain Men were lured by tales of treasure.

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More from Merriam-Webster on lure

Rhyming Dictionary: Words that rhyme with lure

Thesaurus: All synonyms and antonyms for lure

Spanish Central: Translation of lure

Nglish: Translation of lure for Spanish Speakers

Britannica English: Translation of lure for Arabic Speakers

Britannica.com: Encyclopedia article about lure

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