lure

noun
\ ˈlu̇r How to pronounce lure (audio) \

Definition of lure

 (Entry 1 of 2)

1 : an object usually of leather or feathers attached to a long cord and used by a falconer to recall or exercise a hawk
2a : an inducement to pleasure or gain : enticement the lure of adventure the lure of her beauty
b : appeal, attraction may succumb to the lure of candy, sodas and other sweets— Cheryl Jennings-Sauer
3 : a decoy for attracting animals to capture: such as
a : artificial bait used for catching fish
b : an often luminous (see luminous sense 1a) structure on the head of pediculate fishes that is used to attract prey

lure

verb
lured; luring

Definition of lure (Entry 2 of 2)

transitive verb

1 : to recall or exercise (a hawk) by means of a lure
2 : to draw with a hint of pleasure or gain : attract actively and strongly

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Choose the Right Synonym for lure

Verb

lure, entice, inveigle, decoy, tempt, seduce mean to lead astray from one's true course. lure implies a drawing into danger, evil, or difficulty through attracting and deceiving. lured naive investors with get-rich-quick schemes entice suggests drawing by artful or adroit means. advertising designed to entice new customers inveigle implies enticing by cajoling or flattering. fund-raisers inveigling wealthy alumni decoy implies a luring into entrapment by artifice. attempting to decoy the enemy into an ambush tempt implies the presenting of an attraction so strong that it overcomes the restraints of conscience or better judgment. tempted by the offer of money seduce implies a leading astray by persuasion or false promises. seduced by assurances of assistance

Examples of lure in a Sentence

Noun

the promise of easy money is always the lure for some people to take up a life of crime the fish simply didn't seem to like the lure I was using, so I didn't catch a thing

Verb

They lured the bear out of its den. The suburbs are luring middle-class families away from the city. The police lured him back to the scene of the crime. Explorers were lured to the area by tales of a city of gold. An attractive window display can help to lure shoppers into the store.
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Recent Examples on the Web: Noun

The press pack, for its part, cannot shake its addiction to polls any more than candidates can resist the lure of TV cameras. Walter Shapiro, The New Republic, "The Polling Industry Is in Crisis," 21 June 2019 Best lure is the Wake Shad, cranked just fast enough to make a V-wake, Carter says. Frank Sargeant, al.com, "Friday Fishing Report: Bass are biting at Lake Guntersville," 21 June 2019 Among the most iconic are deep-sea fishes like the anglerfish, whose females sport a lure of glowing flesh that acts as bait for any prey close enough to be snatched. Liz Langley, National Geographic, "How bioluminescence works in nature," 2 May 2019 Arsenal can offer a superior financial package, whilst also having the lure of London and Premier League football. SI.com, "Arsenal Hopeful of Signing Uruguayan Star by Wednesday After Agreeing on €30m Fee," 18 June 2018 Isn’t That Crazy’ Like many potential candidates before her, though, Winfrey may find the lure of a campaign irresistible -- especially if a groundswell of public enthusiasm follows her Globes speech. Bloomberg.com, "Oprah Winfrey's Globes Speech Stirs Talk of a Trump Challenge," 8 Jan. 2018 The lure of tobacco stocks is an income fix, but none of the big risks have really gone away. Carol Ryan, WSJ, "Investors Suffer a Smoking Relapse," 16 Apr. 2019 But that bedrock of togetherness cracks when the siblings, along with Ralph’s beautiful wife, Helen, migrate from China to New York and eventually yield to the lure of American economic values. Nicole Lamy, New York Times, "Dear Match Book: Funny Pages," 10 Apr. 2018 But then there’s this, running parallel to the lure of speed: A cook’s joy. Alex Van Buren, idahostatesman, "Instant Pot vs. Dutch oven: Which makes better food? | Idaho Statesman," 22 Feb. 2018

Recent Examples on the Web: Verb

The majority of Bunga Tanjung’s residents are not from Aceh, but are poor, economic migrants from other parts of Indonesia, lured by the demand for palm oil. Hannah Beech, New York Times, "One Casualty of the Palm Oil Industry: An Orangutan Mother, Shot 74 Times," 29 June 2019 Western companies, lured by a once surging Chinese economy, often find the country brutally competitive and fraught with regulatory hurdles. Julie Wernau, WSJ, "Rising Demand for Delivery Is Shifting China’s Grocery Landscape," 24 June 2019 As prices fell and competition increased, ambitious but unqualified guides multiplied, as did traffic from unqualified climbers lured by cheap prices. Adam Minter, Twin Cities, "Adam Minter: Everest needs to go more commercial," 10 June 2019 Jose Alfonso Villanueza, 24, was hacked to death by MS-13 gang members on July 29, 2018, after he was lured by a 17-year-old girl with the promise of a belated birthday present -- marijuana, the Chronicle reported at the time. Fox News, "Operation targeting MS-13 gang in Texas nets nearly 2 dozen arrests, officials say," 6 June 2019 The District is in the midst of an urban makeover, young entrepreneurs and visitors say, drawing restaurateurs and beermakers lured by fresh paint, safer walkways and laidback vibes. Phillip Valys, sun-sentinel.com, "Warehouse District: How West Palm Beach’s newest nightlife village found suds, spirits and ‘soul’," 6 June 2019 Surfers cobbled together paychecks, lured by Hollister’s famous surf breaks. San Diego Union-Tribune, "A look behind the Hollister Ranch gates. Will the public ever access these exclusive beaches?," 12 Apr. 2019 Blinded by glare or lured by artificial lights, disoriented birds fly into gleaming windows or smash into buildings, sometimes tumbling hundreds of feet to the pavement below. Babak Tafreshi, National Geographic, "Our nights are getting brighter, and Earth is paying the price," 3 Apr. 2019 He’s accused of killing Yingying Zhang after luring her into his car in 2017. Washington Post, "The Latest: Murder suspect trembled during interrogation," 17 June 2019

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'lure.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of lure

Noun

14th century, in the meaning defined at sense 1

Verb

14th century, in the meaning defined at sense 1

History and Etymology for lure

Noun and Verb

Middle English, from Anglo-French lure, leure, of Germanic origin; akin to Middle High German luoder bait; perhaps akin to Old English lathian to invite, Old High German ladōn

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Dictionary Entries near lure

lurcher

lurchingly

lurdane

lure

lurement

luren

lurer

Statistics for lure

Last Updated

3 Jul 2019

Look-up Popularity

Time Traveler for lure

The first known use of lure was in the 14th century

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More Definitions for lure

lure

noun

English Language Learners Definition of lure

 (Entry 1 of 2)

: an appealing or attractive quality
: a device used for attracting and catching animals, birds, or especially fish

lure

verb

English Language Learners Definition of lure (Entry 2 of 2)

: to cause or persuade (a person or an animal) to go somewhere or to do something by offering some pleasure or gain

lure

noun
\ ˈlu̇r How to pronounce lure (audio) \

Kids Definition of lure

 (Entry 1 of 2)

1 : something that attracts or tempts
2 : an artificial bait for catching fish

lure

verb
lured; luring

Kids Definition of lure (Entry 2 of 2)

: to tempt by offering pleasure or gain Men were lured by tales of treasure.

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More from Merriam-Webster on lure

Rhyming Dictionary: Words that rhyme with lure

Thesaurus: All synonyms and antonyms for lure

Spanish Central: Translation of lure

Nglish: Translation of lure for Spanish Speakers

Britannica English: Translation of lure for Arabic Speakers

Britannica.com: Encyclopedia article about lure

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