lure

noun
\ ˈlu̇r How to pronounce lure (audio) \

Definition of lure

 (Entry 1 of 2)

1 : an object usually of leather or feathers attached to a long cord and used by a falconer to recall or exercise a hawk
2a : an inducement to pleasure or gain : enticement the lure of adventure the lure of her beauty
b : appeal, attraction may succumb to the lure of candy, sodas and other sweets— Cheryl Jennings-Sauer
3 : a decoy for attracting animals to capture: such as
a : artificial bait used for catching fish
b : an often luminous (see luminous sense 1a) structure on the head of pediculate fishes that is used to attract prey

lure

verb
lured; luring

Definition of lure (Entry 2 of 2)

transitive verb

1 : to recall or exercise (a hawk) by means of a lure
2 : to draw with a hint of pleasure or gain : attract actively and strongly

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Choose the Right Synonym for lure

Verb

lure, entice, inveigle, decoy, tempt, seduce mean to lead astray from one's true course. lure implies a drawing into danger, evil, or difficulty through attracting and deceiving. lured naive investors with get-rich-quick schemes entice suggests drawing by artful or adroit means. advertising designed to entice new customers inveigle implies enticing by cajoling or flattering. fund-raisers inveigling wealthy alumni decoy implies a luring into entrapment by artifice. attempting to decoy the enemy into an ambush tempt implies the presenting of an attraction so strong that it overcomes the restraints of conscience or better judgment. tempted by the offer of money seduce implies a leading astray by persuasion or false promises. seduced by assurances of assistance

Examples of lure in a Sentence

Noun the promise of easy money is always the lure for some people to take up a life of crime the fish simply didn't seem to like the lure I was using, so I didn't catch a thing Verb They lured the bear out of its den. The suburbs are luring middle-class families away from the city. The police lured him back to the scene of the crime. Explorers were lured to the area by tales of a city of gold. An attractive window display can help to lure shoppers into the store.
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Recent Examples on the Web: Noun Never underestimate the lure of an escape, especially in trying times. Heather Greenwood Davis, Outside Online, "The New Age of Travel Guidebooks," 14 Oct. 2020 That gives the electric German quite the task—convincing shoppers to step away from the security of the familiar while overcoming the lure of Japanese juggernauts like the Toyota RAV4 and Honda CR-V. Jonathon Ramsey, Car and Driver, "2021 Volkswagen ID.4 Electrifies VW's SUV Lineup," 4 Oct. 2020 Canyon is now exploring a shift and employees have been pitched the lure of Texas to lead a better life. Katherine Burton, Bloomberg.com, "Canyon Partners Weighs Texas Off-Ramp From California’s Troubles," 25 Sep. 2020 There are a wide variety of bass strikes (including fully airborne ones), but the most frustrating scenario is when a bass smashes the lure but doesn’t eat it. Alex Robinson, Outdoor Life, "How to Hook (and Land) More Bass on Your Frog Bait," 10 Sep. 2020 As the son of a showbiz family, the fact that Arquette is reduced to this cry for attention more than anything reflects the enticing lure of the spotlight. Brian Lowry, CNN, "'You Cannot Kill David Arquette' is a strange, sad look at a stalled career," 28 Aug. 2020 Given high failure rates among startups, entrepreneurs and their teams need the lure of potential large outcomes to motivate them to take on such extraordinary risk. Patricia Nakache, Fortune, "Congress wants to curb Big Tech. It could end up crushing startups instead," 3 Aug. 2020 These observations have led some to propose that psilocybin instead acts as a lure, somehow changing animal behavior in a way that benefits the fungus—although how, exactly, isn’t clear. Gareth Cook, Scientific American, "A Poetic, Mind-Bending Tour of the Fungal World," 24 June 2020 When his lure server was unpatched, the attackers were able to use a powershell script to successfully change an admin password and backdoor the server. Dan Goodin, Ars Technica, "Hackers are using a severe Windows bug to backdoor unpatched servers," 16 Oct. 2020 Recent Examples on the Web: Verb In just over a year, the unit was back up to eight horses following a push by then-Police Chief A.C. Roper to expand the unit as city leaders tried to lure people back downtown with Railroad Park, Regions Park and the entertainment district. Carol Robinson | Crobinson@al.com, al, "End of an Era: Birmingham Police Department retires Mounted Patrol Unit after nearly 50 years," 26 Oct. 2020 Hartman was instrumental in helping lure pro teams to Minnesota. Jeff Baenen, Star Tribune, "Longtime Minnesota sports columnist Sid Hartman dies at 100," 18 Oct. 2020 But Trickbot has also been used to spread false and malicious emails containing malware that tried to lure victims in with messaging surrounding Black Lives Matter and Covid-19, Microsoft said. Brian Fung, CNN, "Microsoft takes down massive hacking operation that could have affected the election," 12 Oct. 2020 But in recent years, cities such as Austin, Texas, and Denver started to lure San Francisco tech firms with lower office rents and a cheaper cost of living for employees. Peter Grant, WSJ, "San Francisco Office Rents Tumble and Show No Sign of Bottoming," 6 Oct. 2020 They in turn lure larger creatures, like migrating shore birds, creating a cascading effect that improves the biodiversity of the entire ecosystem. Nora Mishanec, SFChronicle.com, "Enticing oysters to Presidio’s Crissy Field takes a bit of science and engineering," 5 Oct. 2020 The Nest is also currently in development with The Big Sick's Emily V. Gordon and Amazon Studios — is following up her debut novel with a story that's sure to lure in her fans. Seija Rankin, EW.com, "First Look: The Nest author Cynthia D’Aprix Sweeney does delightful family drama again with Good Company," 28 Oct. 2020 Verizon is trying to lure customers into top-tier plans with a bundle that also adds Hulu and ESPN+. Christopher Palmeri, Bloomberg.com, "Baby Yoda Comes to Disney+ Rescue as Anniversary Approaches," 22 Oct. 2020 Greenaway was arrested in March of last year after Indiana State Police detectives set up a sting operation to lure the lawyer into a drug buy. Johnny Magdaleno, The Indianapolis Star, "Magistrate who swallowed bag of meth may face discipline from Indiana Supreme Court," 9 Oct. 2020

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'lure.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of lure

Noun

14th century, in the meaning defined at sense 1

Verb

14th century, in the meaning defined at sense 1

History and Etymology for lure

Noun and Verb

Middle English, from Anglo-French lure, leure, of Germanic origin; akin to Middle High German luoder bait; perhaps akin to Old English lathian to invite, Old High German ladōn

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Learn More about lure

Time Traveler for lure

Time Traveler

The first known use of lure was in the 14th century

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Statistics for lure

Last Updated

19 Nov 2020

Cite this Entry

“Lure.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/lure. Accessed 28 Nov. 2020.

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More Definitions for lure

lure

noun
How to pronounce lure (audio)

English Language Learners Definition of lure

 (Entry 1 of 2)

: an appealing or attractive quality
: a device used for attracting and catching animals, birds, or especially fish

lure

verb

English Language Learners Definition of lure (Entry 2 of 2)

: to cause or persuade (a person or an animal) to go somewhere or to do something by offering some pleasure or gain

lure

noun
\ ˈlu̇r How to pronounce lure (audio) \

Kids Definition of lure

 (Entry 1 of 2)

1 : something that attracts or tempts
2 : an artificial bait for catching fish

lure

verb
lured; luring

Kids Definition of lure (Entry 2 of 2)

: to tempt by offering pleasure or gain Men were lured by tales of treasure.

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Comments on lure

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