ad·​vert | \ ad-ˈvərt How to pronounce advert (audio) \
adverted; adverting; adverts

Definition of advert

 (Entry 1 of 2)

intransitive verb

1 : to turn the mind or attention used with toadverted to the speaker
2 : to call attention in the course of speaking or writing : make reference used with toadverted to foreign-language sources


ad·​vert | \ ˈad-ˌvərt How to pronounce advert (audio) \

Definition of advert (Entry 2 of 2)

chiefly British

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Did You Know?


You may be familiar with the noun "advert," which is used, especially in British sources, as a shortened form of "advertising." That's one way to use "advert," but it has also been used as a verb in English since the 15th century. There's a hint about the origin of the verb in the idea of "turning" the mind or attention to something; the word derives via Anglo-French from the Latin verb advertere, which in turn comes from Latin vertere, meaning "to turn." "Vertere" is the ancestor of a number of words in English, including "controversy," "divert," "invert," "revert," and even "versatile." In addition, we'd like to turn your attention to one particular ''vertere" descendant: avert, meaning "to avoid." Be careful to avoid mixing this one up with "advert."

Examples of advert in a Sentence

Noun I saw your advert in the newspaper. busily perusing the job adverts in the Sunday Times
Recent Examples on the Web: Verb Juul recently suspended all US broadcast, print and digital adverting in the U.S. and is working in other ways to combat underage use. Christopher Magan, Twin Cities, "Minnesota sues Juul for targeting kids as reports of vaping-related injuries swell," 4 Dec. 2019 Longtime Milwaukee adverting executive Bill Eisner is pivoting his business focus to be purpose- rather than profit-driven. Sarah Hauer, Milwaukee Journal Sentinel, "Milwaukee advertiser Bill Eisner focusing on purpose rather than profits after cancer diagnosis," 6 Aug. 2019 The company’s listed adverting policies don’t currently list the age restriction — that will change when the policy will take effect on June 21st. Andrew Liptak, The Verge, "Facebook will stop showing minors ads for gun accessories," 17 June 2018 Digital-only advertising, however, was up nearly 10 percent in 2017, largely offsetting the impact of the softening print adverting declines on total digital advertising. Mark Glover, sacbee, "McClatchy boosts digital audience, advertising revenue in 2017 | The Sacramento Bee," 16 Feb. 2018 Donations also go toward adverting campaigns like radio ads to help get the word out about their mission needs. Birmingham Magazine,, "Jimmie Hale Mission nears 75th year serving Birmingham," 19 Dec. 2017 Yet to advert to rules of tonal consistency is to impose an external, puristic point of view on material that is wonderfully motley and personal. Jesse Green, New York Times, "Review: ‘Bubbly Black Girl’ Lets a Smile Be Her Camouflage," 27 July 2017 Recent Examples on the Web: Noun Manchester City forward Raheem Sterling is set to appear in a Pepsi advert alongside Lionel Messi and Paul Pogba, with the England international's commercial value at the top end of professional football continuing to grow., "Raheem Sterling Set for Pepsi Endorsement Alongside Lionel Messi & Paul Pogba," 12 Sep. 2019 So promised a 1960s-era advert for United Airlines, then America’s biggest carrier. The Economist, "Air passengers are feeling the squeeze," 27 Dec. 2019 The girlboss is a woman who puts kisses on emails, says THANK YOU SO MUCH when someone does something they are contractually obliged to do for her and, like the woman in People Per Hour’s advert, smiles when resources are cut. Vicky Spratt,, "Let 2020 Be The Year We Get Rid Of Girlboss Culture For Good," 19 Jan. 2020 In addition, Facebook will also allow Nigeria’s Centre for Disease Control and the World Health Organization run banner adverts and coronavirus campaigns in Nigeria. Yomi Kazeem, Quartz Africa, "African governments, Facebook and Twitter are fighting to dispel misinformation on coronavirus," 18 Mar. 2020 The Committee to Defend the President, one of the largest pro-Trump super PACs, is spending $255,000 on adverts attacking Biden’s record on immigration reform. Rob Crilly, Washington Examiner, "Trump allies drop $225K on Spanish-language ads to take out Biden in crucial Nevada caucus," 20 Feb. 2020 At the start of this year an advert from People Per Hour – an online platform that connects businesses and freelancers – was banned by the Advertising Standards Authority (ASA) for gender stereotyping. Vicky Spratt,, "Let 2020 Be The Year We Get Rid Of Girlboss Culture For Good," 19 Jan. 2020 Eleven years after that, at the 50th Super Bowl, a similar advert appeared for a different lender, Rocket Mortgage. The Economist, "Housing finance A decade on from the housing crash, new risks are emerging," 16 Jan. 2020 According to Rory Smith, a senior investigator at First Draft, a non-profit organization working to expose disinformation around the world, Trump is often mentioned in Facebook adverts that have been taken out in the United Kingdom. Luke Mcgee, CNN, "Donald Trump is unpopular in Britain. That's why he's being used to attack Boris Johnson," 24 Nov. 2019

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'advert.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of advert


15th century, in the meaning defined at sense 1


1814, in the meaning defined above

History and Etymology for advert


Middle English averten, adverten "to notice, think of, consider, be heedful," borrowed from Anglo-French avertir, advertir "to notify, (reflexive) recognize, be mindful of," going back to Vulgar Latin *advertīre, alteration (by conjugational shift) of Latin advertere "to turn or direct toward, direct (attention) toward, pay heed (to), attract the attention of," from ad- ad- + vertere "to turn" — more at worth entry 4


by shortening

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The first known use of advert was in the 15th century

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Cite this Entry

“Advert.” Dictionary, Merriam-Webster, Accessed 31 May. 2020.

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More from Merriam-Webster on advert

Thesaurus: All synonyms and antonyms for advert

Rhyming Dictionary: Words that rhyme with advert

Nglish: Translation of advert for Spanish Speakers

Britannica English: Translation of advert for Arabic Speakers

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