ad·​vert | \ad-ˈvərt \
adverted; adverting; adverts

Definition of advert 

(Entry 1 of 2)

intransitive verb

1 : to turn the mind or attention used with to adverted to the speaker

2 : to call attention in the course of speaking or writing : make reference used with to adverted to foreign-language sources


ad·​vert | \ˈad-ˌvərt \

Definition of advert (Entry 2 of 2)

chiefly British

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Did You Know?


You may be familiar with the noun "advert," which is used, especially in British sources, as a shortened form of "advertising." That's one way to use "advert," but it has also been used as a verb in English since the 15th century. There's a hint about the origin of the verb in the idea of "turning" the mind or attention to something; the word derives via Anglo-French from the Latin verb advertere, which in turn comes from Latin vertere, meaning "to turn." "Vertere" is the ancestor of a number of words in English, including "controversy," "divert," "invert," "revert," and even "versatile." In addition, we'd like to turn your attention to one particular ''vertere" descendant: avert, meaning "to avoid." Be careful to avoid mixing this one up with "advert."

Examples of advert in a Sentence


I saw your advert in the newspaper. busily perusing the job adverts in the Sunday Times

Recent Examples on the Web: Verb

The company’s listed adverting policies don’t currently list the age restriction — that will change when the policy will take effect on June 21st. Andrew Liptak, The Verge, "Facebook will stop showing minors ads for gun accessories," 17 June 2018 Digital-only advertising, however, was up nearly 10 percent in 2017, largely offsetting the impact of the softening print adverting declines on total digital advertising. Mark Glover, sacbee, "McClatchy boosts digital audience, advertising revenue in 2017 | The Sacramento Bee," 16 Feb. 2018 Donations also go toward adverting campaigns like radio ads to help get the word out about their mission needs. Birmingham Magazine,, "Jimmie Hale Mission nears 75th year serving Birmingham," 19 Dec. 2017 Yet to advert to rules of tonal consistency is to impose an external, puristic point of view on material that is wonderfully motley and personal. Jesse Green, New York Times, "Review: ‘Bubbly Black Girl’ Lets a Smile Be Her Camouflage," 27 July 2017

Recent Examples on the Web: Noun

Holmes and her 12-year-old daughter unwittingly made it into the billboard advert in Plumstead Common, south-east London, which had been mocked up to showcase the launch of Slade Café, set to open for local residents this month. Lucy Wood, Marie Claire, "Katie Holmes and Suri Cruise Were Accidentally Used to Advertise a Café in London," 30 Oct. 2018 Sky announced the capture of Henry with a great deal of bravado in December 2014, claiming that 'the best team just got better' in a special TV advert featuring Gary Neville, Jamie Carragher and Graeme Souness., "Thierry Henry Left Red-Faced as Employers Seek to Negotiate Pay Cut Following Poor Feedback," 24 May 2018 Self-portraits worked well as adverts to attract potential customers. Liz Rideal, Time, "Self-Portraits Are Proof That We Have Always Loved Taking Selfies," 27 Mar. 2018 They got engaged in September 2017, confirming the happy news the old-fashioned (and very British) way: through a classified advert in The Times. Aurelie Corinthios,, "Kit Harington and Rose Leslie Are the Picture of Newlywed Bliss While Stepping Out in London," 11 July 2018 That may seem pretentious for a mobile provider, but the advert is part of Iliad’s entry into Italy, which began on May 29th. The Economist, "A maverick French telecoms firm attempts Italian conquest," 21 June 2018 The stations are like works of art completely unspoiled by any adverts., "90min World Cup Fan Diaries: From Russia With Love," 9 July 2018 At the airport, passengers underwent obligatory temperature screenings, while Congo’s public-health ministry ran radio adverts telling people in Mbandaka to not shake hands, relief officials said. Nicholas Bariyo, WSJ, "Ebola Vaccination Begins in Democratic Republic of Congo," 21 May 2018 Still, this is not an advert for the superiority of the English. CBS News, "America and England, separated by a common language," 13 May 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'advert.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of advert


15th century, in the meaning defined at sense 1


1814, in the meaning defined above

History and Etymology for advert


Middle English averten, adverten "to notice, think of, consider, be heedful," borrowed from Anglo-French avertir, advertir "to notify, (reflexive) recognize, be mindful of," going back to Vulgar Latin *advertīre, alteration (by conjugational shift) of Latin advertere "to turn or direct toward, direct (attention) toward, pay heed (to), attract the attention of," from ad- ad- + vertere "to turn" — more at worth entry 4


by shortening

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The first known use of advert was in the 15th century

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More from Merriam-Webster on advert

Rhyming Dictionary: Words that rhyme with advert

Thesaurus: All synonyms and antonyms for advert

Nglish: Translation of advert for Spanish Speakers

Britannica English: Translation of advert for Arabic Speakers

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a nest or breeding place

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