1

advert

verb ad·vert \ ad-ˈvərt \
Updated on: 15 Nov 2017

Definition of advert

intransitive verb
1 : to turn the mind or attention used with to
  • adverted to the speaker
2 : to call attention in the course of speaking or writing : make reference used with to
  • adverted to foreign-language sources

advert was our Word of the Day on 07/01/2010. Hear the podcast!

Recent Examples of advert from the Web

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'advert.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

Did You Know?

You may be familiar with the noun "advert," which is used, especially in British sources, as a shortened form of "advertising." That's one way to use "advert," but it has also been used as a verb in English since the 15th century. There's a hint about the origin of the verb in the idea of "turning" the mind or attention to something; the word derives via Anglo-French from the Latin verb advertere, which in turn comes from Latin vertere, meaning "to turn." "Vertere" is the ancestor of a number of words in English, including "controversy," "divert," "invert," "revert," and even "versatile." In addition, we'd like to turn your attention to one particular ''vertere" descendant: avert, meaning "to avoid." Be careful to avoid mixing this one up with "advert."

Origin and Etymology of advert

Middle English averten, adverten "to notice, think of, consider, be heedful," borrowed from Anglo-French avertir, advertir "to notify, (reflexive) recognize, be mindful of," going back to Vulgar Latin *advertīre, alteration (by conjugational shift) of Latin advertere "to turn or direct toward, direct (attention) toward, pay heed (to), attract the attention of," from ad- ad- + vertere "to turn" — more at 1worth


2

advert

noun ad·vert \ ˈad-ˌvərt \

Definition of advert

chiefly British

Examples of advert in a Sentence

  1. I saw your advert in the newspaper.

  2. busily perusing the job adverts in the Sunday Times

Recent Examples of advert from the Web

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'advert.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

Origin and Etymology of advert

by shortening



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