Definition of advert
1 : to turn the mind or attention —used with to adverted to the speaker
2 : to call attention in the course of speaking or writing : make reference —used with to adverted to foreign-language sources
advert was our Word of the Day on 07/01/2010. Hear the podcast!
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Did You Know?
You may be familiar with the noun "advert," which is used, especially in British sources, as a shortened form of "advertising." That's one way to use "advert," but it has also been used as a verb in English since the 15th century. There's a hint about the origin of the verb in the idea of "turning" the mind or attention to something; the word derives via Anglo-French from the Latin verb advertere, which in turn comes from Latin vertere, meaning "to turn." "Vertere" is the ancestor of a number of words in English, including "controversy," "divert," "invert," "revert," and even "versatile." In addition, we'd like to turn your attention to one particular ''vertere" descendant: avert, meaning "to avoid." Be careful to avoid mixing this one up with "advert."
Examples of advert in a Sentence
I saw your advert in the newspaper.
busily perusing the job adverts in the Sunday Times
Recent Examples of advert from the Web
The company has rolled out slick new adverts and uses designer bottles instead of the old ones with ill-fitting labels.
However, not everyone was opposed to the advert's message.
And corporations shilling everything from gasoline to overalls often called on Hatch for mammoth adverts.
These example sentences are selected automatically from various online news sources to reflect current usage of the word 'advert.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.
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