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ad·​vert ad-ˈvərt How to pronounce advert (audio)
adverted; adverting; adverts

intransitive verb

: to turn the mind or attention
used with to
adverted to the speaker
: to call attention in the course of speaking or writing : make reference
used with to
adverted to foreign-language sources


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ad·​vert ˈad-ˌvərt How to pronounce advert (audio)
chiefly British

Did you know?

You may be familiar with the noun advert, which is used, especially in British sources, as a shortened form of advertisement. That's one way to use advert, but it has also been used as a verb in English since the 15th century. There's a hint about the origin of the verb in the idea of "turning" the mind or attention to something; the word derives via Anglo-French from the Latin verb advertere, which in turn comes from Latin vertere, meaning "to turn." Vertere is the ancestor of a number of words in English, including controversy, divert, invert, revert, and even versatile. In addition, we'd like to turn your attention to one particular vertere descendant: avert, meaning "to avoid." Be careful to avoid mixing this one up with advert.

Examples of advert in a Sentence

Noun I saw your advert in the newspaper. busily perusing the job adverts in the Sunday Times
Recent Examples on the Web
While the Village’s official range for the position is anywhere from $105,000 to $157,000, the Village is adverting a new hire’s annual salary at $137,000 for finance director and $3,000 for treasurer. Hank Beckman, Chicago Tribune, 14 June 2023 Yet to advert to rules of tonal consistency is to impose an external, puristic point of view on material that is wonderfully motley and personal. Jesse Green, New York Times, 27 July 2017
The contest should be lively, and a great advert for a highly competitive Bundesliga that is likely to have a new champion and send multiple new teams to Europe next season. Vitas Carosella, Forbes, 29 Mar. 2024 Jennifer Lawrence, who is a walking advert for Mary-Kate and Ashley Olsen’s rarefied wrong shoes, capacious totes, and swaddling cashmere (perfect for hiding from the paps in). Alice Newbold, Vogue, 27 Mar. 2024 Britain's Defense Ministry referred questions about the advert's removal to Kensington Palace; the palace declined to comment. Patrick Smith, NBC News, 6 Mar. 2024 The Inter Miami game was widely promoted by its organizer in the city for months, with Messi featured prominently in adverts. Simone McCarthy, CNN, 8 Feb. 2024 The average job advert in 2023 asked for just 1 to 2 days of in-office working, according to Flexa’s report. Orianna Rosa Royle, Fortune, 30 Dec. 2023 While at the same time, U.S. employers have been shifting their focus from degrees to skills—with job adverts that don't require degrees increasing by 90% in the U.K. in 2023. Dina Mattar, Forbes, 26 Feb. 2024 The adverts led to a recruitment website for troops joining in the Sakhalin region, located in Russia’s Far East, according to Reuters. Byeleanor Pringle, Fortune, 4 Aug. 2023 Over 100 million Americans watched the advert, and Verizon paid Bey a whopping $30 million to appear in it. Goldie Chan, Forbes, 16 Feb. 2024

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'advert.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History



Middle English averten, adverten "to notice, think of, consider, be heedful," borrowed from Anglo-French avertir, advertir "to notify, (reflexive) recognize, be mindful of," going back to Vulgar Latin *advertīre, alteration (by conjugational shift) of Latin advertere "to turn or direct toward, direct (attention) toward, pay heed (to), attract the attention of," from ad- ad- + vertere "to turn" — more at worth entry 4


by shortening

First Known Use


15th century, in the meaning defined at sense 1


1814, in the meaning defined above

Time Traveler
The first known use of advert was in the 15th century


Dictionary Entries Near advert

Cite this Entry

“Advert.” Dictionary, Merriam-Webster, Accessed 18 Apr. 2024.

Kids Definition


: to make a reference : refer

More from Merriam-Webster on advert

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