1

advert

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verb ad·vert \ad-ˈvərt\

Definition of advert

  1. intransitive verb
  2. 1 :  to turn the mind or attention —used with to adverted to the speaker

  3. 2 :  to call attention in the course of speaking or writing :  make reference —used with to adverted to foreign-language sources

advert was our Word of the Day on 07/01/2010. Hear the podcast!

Did You Know?

You may be familiar with the noun "advert," which is used, especially in British sources, as a shortened form of "advertising." That's one way to use "advert," but it has also been used as a verb in English since the 15th century. There's a hint about the origin of the verb in the idea of "turning" the mind or attention to something; the word derives via Anglo-French from the Latin verb advertere, which in turn comes from Latin vertere, meaning "to turn." "Vertere" is the ancestor of a number of words in English, including "controversy," "divert," "invert," "revert," and even "versatile." In addition, we'd like to turn your attention to one particular ''vertere" descendant: avert, meaning "to avoid." Be careful to avoid mixing this one up with "advert."

Origin and Etymology of advert

Middle English, to perceive, pay heed, from Anglo-French & Latin; Anglo-French advertir, from Latin advertere, from ad- + vertere to turn — more at worth


First Known Use: 15th century


2

advert

play
noun ad·vert \ˈad-ˌvərt\

Definition of advert

chiefly British

  1. :  advertisement

Examples of advert in a Sentence

  1. I saw your advert in the newspaper.

  2. busily perusing the job adverts in the Sunday Times

Origin and Etymology of advert

see 1advert


First Known Use: 1814



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