ad·​vert | \ ad-ˈvərt How to pronounce advert (audio) \
adverted; adverting; adverts

Definition of advert

 (Entry 1 of 2)

intransitive verb

1 : to turn the mind or attention used with toadverted to the speaker
2 : to call attention in the course of speaking or writing : make reference used with toadverted to foreign-language sources


ad·​vert | \ ˈad-ˌvərt How to pronounce advert (audio) \

Definition of advert (Entry 2 of 2)

chiefly British

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Did You Know?


You may be familiar with the noun "advert," which is used, especially in British sources, as a shortened form of "advertising." That's one way to use "advert," but it has also been used as a verb in English since the 15th century. There's a hint about the origin of the verb in the idea of "turning" the mind or attention to something; the word derives via Anglo-French from the Latin verb advertere, which in turn comes from Latin vertere, meaning "to turn." "Vertere" is the ancestor of a number of words in English, including "controversy," "divert," "invert," "revert," and even "versatile." In addition, we'd like to turn your attention to one particular ''vertere" descendant: avert, meaning "to avoid." Be careful to avoid mixing this one up with "advert."

Examples of advert in a Sentence

Noun I saw your advert in the newspaper. busily perusing the job adverts in the Sunday Times
Recent Examples on the Web: Verb Longtime Milwaukee adverting executive Bill Eisner is pivoting his business focus to be purpose- rather than profit-driven. Sarah Hauer, Milwaukee Journal Sentinel, "Milwaukee advertiser Bill Eisner focusing on purpose rather than profits after cancer diagnosis," 6 Aug. 2019 The company’s listed adverting policies don’t currently list the age restriction — that will change when the policy will take effect on June 21st. Andrew Liptak, The Verge, "Facebook will stop showing minors ads for gun accessories," 17 June 2018 Digital-only advertising, however, was up nearly 10 percent in 2017, largely offsetting the impact of the softening print adverting declines on total digital advertising. Mark Glover, sacbee, "McClatchy boosts digital audience, advertising revenue in 2017 | The Sacramento Bee," 16 Feb. 2018 Donations also go toward adverting campaigns like radio ads to help get the word out about their mission needs. Birmingham Magazine,, "Jimmie Hale Mission nears 75th year serving Birmingham," 19 Dec. 2017 Yet to advert to rules of tonal consistency is to impose an external, puristic point of view on material that is wonderfully motley and personal. Jesse Green, New York Times, "Review: ‘Bubbly Black Girl’ Lets a Smile Be Her Camouflage," 27 July 2017 Recent Examples on the Web: Noun More than 60 members of the UK Labour party have taken out a newspaper advert accusing their leader Jeremy Corbyn of failing to tackle anti-Semitism. Julia Webster, Time, "U.K. Labour Party Members Take Out Newspaper Advert Accusing Leader of ‘Allowing Antisemitism to Grow’," 17 July 2019 In many ways, the advert and the reactions to it are indicative of the uncomfortable place that Kashmir occupies in India’s collective national consciousness. Isha Dubey, Quartz India, "What is Kashmir’s place in India’s collective memory?," 9 Oct. 2019 The advertisement for courier service FedEx read 'Game changing delivery', with Gunners supporters drawing an amusing parallel between the timing of the advert and Ozil's pass., "Keen Arsenal Fans Spot Advertisement Board Predicting Mesut Ozil's Assist to Aaron Ramsey," 6 Apr. 2018 Some £100m will be spent on adverts warning the public and businesses to prepare for the worst. The Economist, "Preparing for no deal is a paradoxical process," 1 Aug. 2019 Rallies, debates and adverts reach more people, but books give politicians space. The Economist, "Even when they say nothing new, candidates’ books can be revealing," 5 Sep. 2019 For an Absolut Strawberry advert, Lizzo wore a pin-up girl bathing suit printed with strawberries (of course). Tatum Dooley, Teen Vogue, "MTV VMAs 2019: We Talked to Designer Howie B About Lizzo's Performance Look," 27 Aug. 2019 The full page advert, published in the Guardian newspaper on Wednesday, was signed by 67 members of the House of Lords. Julia Webster, Time, "U.K. Labour Party Members Take Out Newspaper Advert Accusing Leader of ‘Allowing Antisemitism to Grow’," 17 July 2019 Even though England lost, the game was never short of drama, action, excitement and quality, and was a truly incredible advert for women's football as a whole., "Women's World Cup: England Semi-Final Becomes Most-Watched Programme on UK TV in 2019," 3 July 2019

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'advert.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of advert


15th century, in the meaning defined at sense 1


1814, in the meaning defined above

History and Etymology for advert


Middle English averten, adverten "to notice, think of, consider, be heedful," borrowed from Anglo-French avertir, advertir "to notify, (reflexive) recognize, be mindful of," going back to Vulgar Latin *advertīre, alteration (by conjugational shift) of Latin advertere "to turn or direct toward, direct (attention) toward, pay heed (to), attract the attention of," from ad- ad- + vertere "to turn" — more at worth entry 4


by shortening

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The first known use of advert was in the 15th century

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Cite this Entry

“Advert.” The Dictionary, Merriam-Webster Inc., Accessed 14 December 2019.

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More from Merriam-Webster on advert

Thesaurus: All synonyms and antonyms for advert

Rhyming Dictionary: Words that rhyme with advert

Nglish: Translation of advert for Spanish Speakers

Britannica English: Translation of advert for Arabic Speakers

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