marketing

1 of 2

noun

mar·​ket·​ing ˈmär-kə-tiŋ 

1

a

: the act or process of selling or purchasing in a market

did most of her marketing in local stores

b

: the process or technique of promoting, selling, and distributing a product or service

New automobiles are the subject of intense marketing.

2

: an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer

The company will increase its budget for marketing.

marketing

2 of 2

present participle of market entry 2

Examples of marketing in a Sentence

Noun

The company will increase its budget for marketing.

She has a job in marketing.

She runs the company's marketing department.

Recent Examples on the Web

Noun

During Calvo’s mayoral campaign in 2025, González’s company, Vital Graphics, received more than $80,000 from Calvo’s political committee, Let’s Fix Hialeah, for marketing services. — Verónica Egui Brito, Miami Herald, 4 Nov. 2026

And in April, the Mouse House eliminated about 1,000 roles, primarily as a result of D’Amaro’s formation of a consolidated enterprise marketing division under the leadership of Asad Ayaz, chief marketing and brand officer. — Todd Spangler, Variety, 3 Nov. 2026

If makeup artists keep emphasizing undertone, lip pigment and layering, the universal-nude marketing framing may give way to shade recommendations tied to specific undertones and finishes. — Ashley Lynch, Kansas City Star, 3 Nov. 2026

Fourth, biometric records should not be sold or repurposed for marketing or unrelated surveillance; necessary service providers should face strict limits and safeguards. — Burak Oktenli, The Orlando Sentinel, 3 Nov. 2026

Word History

First Known Use

Noun

1561, in the meaning defined at sense 1a

Phrases Containing marketing

• affiliate marketing
• direct marketing
• marketing ploy
• marketing research
• multi-level marketing
• pre-marketing
• viral marketing

Rhymes for marketing

• telemarketing