as in slogans
a word or phrase that is used repeatedly and conveniently to represent or characterize a person, group, idea, or point of view
a catchword that appeared in every campaign ad
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Recent Examples of Synonyms for catchwords
Noun
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Social media footage trickling out of Iran amid a blanket shutdown of internet and telecommunications networks showed hundreds of thousands marching and chanting anti-regime slogans across the country, with graphic scenes of bodies lying in blood.—
Arsalan Shahla,
Fortune,
10 Jan. 2026 -
The slogans are really important.—
Isaac Chotiner,
New Yorker,
10 Jan. 2026
Noun
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Before that there had been three mottoes, all traditional rather than official.—
Kurt Snibbe,
Oc Register,
7 Nov. 2025
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Over time, it's only woven itself deeper into the fabric of American cultural consciousness, spawning new memes, mottos, and social media trends each year.—
Ryan Coleman,
Entertainment Weekly,
9 Sep. 2025
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“Catchwords.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/catchwords. Accessed 11 Jan. 2026.
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