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plural pivots
2
a
: a person, thing, or factor having a major or central role, function, or effect
b
: a key player or position
specifically
: an offensive position of a basketball player standing usually with back to the basket to relay passes, shoot, or provide a screen for teammates
3
: the action of pivoting
especially
: the action in basketball of stepping with one foot while keeping the other foot at its point of contact with the floor
4
: a usually marked change
especially
: an adjustment or modification made (as to a product, service, or strategy) in order to adapt or improve
A global pandemic strikes a business. The adaptable owner assesses the situation, predicts the future, and starts their pivot. —
Jodie Cook
The company even redesigned its logo to look more like an electrical plug to emphasize its pivot to battery-powered vehicles. —
Andrew J. Hawkins
pivoted; pivoting; pivots
2
: to adapt or improve by adjusting or modifying something (such as a product, service, or strategy)
In my first product business, I didn't know when to pivot and lost everything as a result. When your output (money) exceeds your input, or you can't afford to pay yourself, it's time to pivot.—
India Gary-Martin
3
: to adapt or improve by adjusting or modifying (something, such as a product, service, or strategy)
Pharmacies have pivoted their businesses to meet the demands of mass vaccination services …—
Nick Thayer
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Theme music by Joshua Stamper ©2006 New Jerusalem Music/ASCAP
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Merriam-Webster unabridged
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