logotype

noun

logo·​type ˈlȯ-gə-ˌtīp 

ˈlä-

1

: a single piece of type or a single plate faced with a term (such as the name of a newspaper or a trademark)

2

: logo sense 2

Examples of logotype in a Sentence

Recent Examples on the Web

The logotype runs vertically, echoing Japanese typographic structure. — Daniel Scheffler, Forbes.com, 11 Mar. 2026

Related Articles The first Zegna logotype was registered in 1939. — Luisa Zargani, WWD, 18 Mar. 2025

It was seen as totally out of character for the 89-year-old British luxury marque, thanks to minimalist typography in its new logotype, and vibrant imagery featuring contemporary choreography and avant garde fashion. — New Atlas, 3 Dec. 2024

His pictures of words go from logotypes dressed in native garb to free spirits in fancy dress to teams in uniform. — Susan Tallman, The New York Review of Books, 2 Nov. 2023

Outer packaging harks to yesteryear, with similar logotype to that on Le Dix’s original box, but with the addition of Balenciaga’s signature industrial gray packaging of today. — Jennifer Weil, Footwear News, 3 Sep. 2019

Coach asked permission to use NASA’s 1976-designed, retro red logotype for its collection — an insignia that had not previously been approved for use on merchandise. — Samantha Masunaga, Los Angeles Times, 19 July 2019

Shortly after the performance, their socials were re-branded with a clean, minimal version of their logotype and symbol. — David Rishty, Billboard, 30 Mar. 2018

Word History

First Known Use

circa 1816, in the meaning defined at sense 1

Rhymes for logotype

• allotype
• antitype
• archetype
• biotype
• collotype
• genotype
• haplotype
• holotype
• hypotype
• isotype
• lectotype
• linotype