noun (1)
\ ˈlō-(ˌ)gō also ˈlä- How to pronounce logo (audio) \
plural logos\ ˈlō-​(ˌ)gōz How to pronounce logos (audio) also  ˈlä-​ \

Definition of logo

 (Entry 1 of 3)

2 : an identifying symbol (as for use in advertising)
3 : an identifying statement : motto


noun (2)
Lo·​go | \ ˈlō-(ˌ)gō How to pronounce Logo (audio) \

Definition of Logo (Entry 2 of 3)

: a computer programming language (see language sense 1b(5)) that employs simple English commands and is used especially for introducing school children to computers

Definition of logo- (Entry 3 of 3)

— see log-

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Synonyms for logo

Synonyms: Noun (1)

emblem, ensign, hallmark, impresa, symbol, totem, trademark

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Examples of logo in a Sentence

Noun (1)

the company's logo is instantly recognizable all over the world

Recent Examples on the Web: Noun

Many of the logos around the event mimicked those from Travis' album, but Kylie made sure that Stormi's bday was the most unique experience a one-year-old could ever hope for. Carolyn Twersky, Seventeen, "Every Detail You Missed at Kylie Jenner’s Daughter’s Outrageous First Birthday Party," 11 Feb. 2019 Studies have found that the presence of the American Express logo on a shopping catalog makes people buy more. Town & Country, "Is This the End of Cash?," 28 Jan. 2019 Many luxury designers have returned to the liberal use of logos, no doubt inspired by the raging success of streetwear brands like Supreme. Eliza Brooke, Vox, "How the Great Recession influenced a decade of design," 27 Dec. 2018 The company says its software helps brands easily change logos, images and other brand assets across multiple platforms through its integration with many apps. Patience Haggin, WSJ, "Former Oath CEO Tim Armstrong Backs Brand Asset Management Software," 15 Mar. 2019 The first of two styles, which retail for $495, are a pair of black sandals with the 'VLTN' logo across the side in white. Lauren Alexis Fisher, Harper's BAZAAR, "Valentino Birkenstocks Are Now Available to Shop for $495," 27 Feb. 2019 In addition to different designs on each nail (including Tom Brady's number, of course), the Patriots logo is cleverly split up on the thumbs. Marci Robin, Good Housekeeping, "13 Best Nail Art Ideas for Super Bowl LIII," 22 Jan. 2019 While millennials might have searched for the newest Hollister tee (the bigger the logo, the better), Gen Z is less brand-conscious and would prefer something more unique. Yerin Kim, Seventeen, "How Gen Z and Millennials Are Totally Different," 17 Jan. 2019 Safe spaces will be marked with the Every One logo, as outlined on the festival website. Brittney Mcnamara, Teen Vogue, "Coachella Announced Sexual Harassment Prevention Efforts," 4 Jan. 2019

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'logo.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of logo

Noun (1)

1937, in the meaning defined at sense 1

Noun (2)

1972, in the meaning defined above

History and Etymology for logo

Noun (2)

modification of Greek logos word

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Learn More about logo

Dictionary Entries near logo

log-log scale







Statistics for logo

Last Updated

10 Apr 2019

Look-up Popularity

Time Traveler for logo

The first known use of logo was in 1937

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More Definitions for logo



English Language Learners Definition of logo

: a symbol that is used to identify a company and that appears on its products

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More from Merriam-Webster on logo

Thesaurus: All synonyms and antonyms for logo

Spanish Central: Translation of logo

Nglish: Translation of logo for Spanish Speakers

Britannica English: Translation of logo for Arabic Speakers

Britannica.com: Encyclopedia article about logo

Comments on logo

What made you want to look up logo? Please tell us where you read or heard it (including the quote, if possible).


an enemy or opponent

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