logo

noun \ ˈlō-(ˌ)gō also ˈlä- \

Updated on: 22 May 2018

Definition of logo

plural logos play \ˈlō-(ˌ)gōz also ˈlä-\

1 : logotype 1

2 : an identifying symbol (as for use in advertising)

3 : an identifying statement : motto

See logo defined for English-language learners

See logo defined for kids

Examples of logo in a Sentence

the company's logo is instantly recognizable all over the world

Recent Examples of logo from the Web

Though the Center City location was iconic, and its closing inspired a perhaps excessive degree of mourning, this location also feels reassuringly retro, with its logo frosted onto glass panels and cigarette machine in the foyer.

— samantha melamed, Philly.com, "Little Pete's is dead. Long live Little Pete's | Bar Code," 16 May 2018
The digital advertising sign would measure approximately 10 feet by 4 feet and would have a stationary LED panel sign, 10 feet by 14 inches, attached to the lower end, with the River Grove Public Library District name and its logo on it.

— staff report, chicagotribune.com, "Eyeing new source of revenue, River Grove library officials warming up to idea of installing electronic sign," 16 May 2018
Equinor also unveiled a new website and branding, keeping a variation of its North Star logo but switching from a pink to red color theme.

— jordan blum, Houston Chronicle, "Statoil name change to Equinor now official," 16 May 2018
Trademark law doesn’t give either company a hold on any one attribute of their logo.

— gabrielle banks, San Antonio Express-News, "Buc-ee’s lawyer: Rival Choke Canyon used cartoon animal to lure away drivers," 15 May 2018
Their 2013 wedding was Twitter-themed, using its bird logo on decorations and the platform’s signature blue color as part of their wedding palette.

— emma court, WSJ, "‘Love Stories of Tumblr’: How the Entire Internet Became a Dating Site," 14 May 2018
As part of the agreement, Hyundai will see their logo situated on the sleeve of the Blues' new home shirt next season - which was officially released yesterday following leaks earlier in the month.

— SI.com, "Chelsea Land £50m Five-Year Deal With Car Manufacturer for New Sleeve Sponsorship," 12 May 2018
Eventually, other businesses, organizations and clubs adopted the Rose City nickname or used an image of a rose in their logos.

— janet eastman, OregonLive.com, "See why Portland's called the 'City of Roses' at Oregon Historical Society exhibit (photos, video)," 8 May 2018
SpaceX also refreshed the look and placement of its logo along the side of the Block 5 booster.

— robin seemangal, Popular Mechanics, "SpaceX Test-Fires New Falcon 9 Block 5 Rocket Ahead of Maiden Flight (Updated)," 4 May 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'logo.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

First Known Use of logo

1937

in the meaning defined at sense 1

See Words from the same year

NEW! Time Traveler

logo Synonyms

Synonyms

emblem, ensign, hallmark, symbol, totem, trademark;

Related Words

attribute, icon (also ikon), pictograph;

logogram, logograph;

badge, coat of arms, cognizance, crest, insignia, monogram;

colophon, stamp, token;

Logo

noun Lo·go \ ˈlō-(ˌ)gō \

Definition of Logo

: a computer programming language (see language 1b(5)) that employs simple English commands and is used especially for introducing school children to computers

See Logo defined for kids