However, this year's ad has provoked widespread criticism, with some even calling for a boycott of Sephora.
—
Reia Li,
AZCentral.com,
4 Nov. 2025
These characters are so thin, their storylines so flimsy and their motives so underbaked that there’s no recognizable emotion underlying any of it, and thus no feeling to be provoked by watching it.
The move incited criticism from viewers, late-night peers, politicians and celebrities from both sides of the political aisle, who decried free speech and government overreach.
—
Taijuan Moorman,
USA Today,
11 Nov. 2025
None of which is to incite a pile-on on officials.
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