bull's–eye

the central part or aspect of something under consideration you hit the bull's-eye when you noted that the real issue here is money Synonyms bottom line, bull's-eye, centerpiece, core, essence, gist, heart, kernel, keynote, meat, meat and potatoes, net, nub, nubbin, nucleus, pith, pivot, point, root, sumRelated Words course, direction, drift, tenor; body, content, substance; hypothesis, proposition, purport, subject, theme, thesis