bull's-eye

Synonyms

bottom line, centerpiece, core, crux, essence, gist, heart, kernel, keynote, meat, meat and potatoes, net, nub, nubbin, nucleus, pith, pivot, point, root, sum;

Related Words

course, direction, drift, tenor;

body, content, substance;

hypothesis, proposition, purport, subject, theme, thesis;

Phrases

sum and substance, the long and short (or the long and the short);