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su·per·hype | \ ˌsü-pər-ˈhīp 
\
\Definition of superhype
: extreme or excessive hype He has a good day job and no interest in marketing himself as a personality. That's a welcome blast of fresh air in these hot, hip days of superhype. — The Boston Globe
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Time Traveler for superhype
The first known use of superhype was in 1970
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