superhype

noun

su·per·hype | \ ˌsü-pər-ˈhīp

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Definition of superhype

: extreme or excessive hype He has a good day job and no interest in marketing himself as a personality. That's a welcome blast of fresh air in these hot, hip days of superhype. — The Boston Globe

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superimplication

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The first known use of superhype was in 1970

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