: the practice of reducing a product's amount or volume per unit while continuing to offer it at the same price
Shrinkflation occurs when companies keep their prices the same, but give you less of their products.—Brian O'Connell It's the inflation you're not supposed to see. From toilet paper to yogurt and coffee to corn chips, manufacturers are quietly shrinking package sizes without lowering prices. It's dubbed "shrinkflation," and it's accelerating worldwide.—The Associated Press None of us has been immune to the toll of inflation and shrinkflation, feeling it every time we go to the grocery store or pretty much with anything we buy.—Steve Watts and Sara Greene
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