shrink·​fla·​tion ˌshriŋk-ˈflā-shən How to pronounce shrinkflation (audio)
: the practice of reducing a product's amount or volume per unit while continuing to offer it at the same price
Shrinkflation occurs when companies keep their prices the same, but give you less of their products. Brian O'Connell
It's the inflation you're not supposed to see. From toilet paper to yogurt and coffee to corn chips, manufacturers are quietly shrinking package sizes without lowering prices. It's dubbed "shrinkflation," and it's accelerating worldwide. The Associated Press
The Fed's decision comes in response to record-high inflation and shrinkflation which has crippled the nation's economy for months. Madeline Coggins

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Word History

First Known Use

2013, in the meaning defined above

Time Traveler
The first known use of shrinkflation was in 2013

Dictionary Entries Near shrinkflation

Cite this Entry

“Shrinkflation.” Dictionary, Merriam-Webster, Accessed 30 Sep. 2022.

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Last Updated: 23 Aug 2022

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