roll·out
                    
                                                                                                              
                                                                                                                                  ˈrōl-ˌau̇t  
                                                      
                                                          
            1
                    
                                          
              
          
                                                      : the public introduction of a new aircraft                                      
                
                                
            broadly                
          
                                                      : the widespread public introduction of a new product                                      
            
            2
                    
                                          
              
          
                                                      : a football play in which the quarterback rolls to the left or right                                      
                
                    
            
              rolled out; rolling out; rolls out            
        
    
                                
              
          
                                                      : to get out of bed                                      
                
                    
                                
              
          
                                                      : to introduce (something, such as a new product) especially for widespread sale to the public                                      
                
                    
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  Merriam-Webster unabridged




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