1

gimmick

play
noun gim·mick \ˈgi-mik\

Definition of gimmick

  1. 1a :  a mechanical device for secretly and dishonestly controlling gambling apparatusb :  an ingenious or novel mechanical device :  gadget

  2. 2a :  an important feature that is not immediately apparent :  catch … few readers would look for a gimmick in an advertisement featuring airline schedules, but few would fail to look for the fine print in an ad announcing New Low-Price Fares. — Robert L. Heilbronerb :  an ingenious and usually new scheme or angle Even in professional careers, mere competence and craftsmanship is no substitute for a gimmick. — James Poniewozikc :  a trick or device used to attract business or attention a marketing gimmick

gimmicky

play \ˈgi-mi-kē\ adjective

Examples of gimmick in a Sentence

  1. The proposal to cut taxes was just an election gimmick to win votes.

  2. that free magazine subscription they offer is just a sales gimmick to get you to buy their product

Origin and Etymology of gimmick

origin unknown


First Known Use: 1911


2

gimmick

verb gim·mick

Definition of gimmick

  1. transitive verb
  2. 1 :  to alter or influence by means of a gimmick

  3. 2 :  to provide with a gimmick —often used with up

Origin and Etymology of gimmick

see 1gimmick


First Known Use: 1922


GIMMICK Defined for English Language Learners

gimmick

play
noun

Definition of gimmick for English Language Learners

  • : a method or trick that is used to get people's attention or to sell something


GIMMICK Defined for Kids

gimmick

play
noun gim·mick \ˈgi-mik\

Definition of gimmick for Students

  1. :  a method or trick used to get people's attention or to sell something



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